MEDIA AND

INFORMATION SOURCES
At the end of the lesson, students are able to:
• Compare potential sources of media and information.
• Assess information quality.
• Interview an elder from the community regarding indigenous
media and information sources.

Photo Credit: https://www.thebyte.com.au/us-university-study-says-consuming-news-via-social-media-puts-consumers-at-higher-risk-of-information-bubbles/information-sources/

 FORMATIVE ASSESSMENT: RECITATION

• What is media and

information source?
• Why do we use these
sources?
• How do we use these
sources?
Graphic Credit: https://aminoapps.com/c/poetrythoughts/amp/blog/recitation/n5ep_5NjHLuKnbBGNKZQY06Rp07V8J6WXG
What is media and information sources?
• Media and information sources refer to the
resources that serve to communicate to a general
public audience.
• Types of Media and Information Sources
• Indigenous Sources
• Library
• Internet
• Mass Media
Indigenous Sources
• Indigenous
• refers to native; local; originating or produced naturally in a
particular region.
• Indigenous knowledge
• refers to knowledge that is unique to a given culture or society
• Indigenous communication
• refers to transmission of information through local channels or
forms. It is a means by which culture is preserved, handed down,
and adapted.
 What is the indigenous media?
• Indigenous media
• is defined as forms of media expression
conceptualized, produced, and circulated by
indigenous peoples worldwide as vehicles for
communication, including cultural
preservation, cultural and artistic expression,
political self-determination, and cultural
sovereignty. It also refers to diverse
audiovisual production activities involving
indigenous people.

Photo Credit: https://www.ethnosproject.org/indigenous-new-media-symposium-2014/

Examples of Indigenous Media
• Northern Dispatch Weekly (NORDIS) Philippines – a newspaper and
an online news website covering the three regions of Northern Luzon
(Ilocos, Cordillera, and Cagayan Valley). According to its website, the
newspaper comes out every Sunday, and the website is updated a few
hours after.
• Zigzag Weekly – a weekly newspaper that is created by and for the
people of Baguio City. Like the NORDIS, they also run an online news
website –zigzagweekly.net
• Northern Philippine Times – a weekly publication of opinion and
news from the Cordillera, Ilocos Region, Cagayan Valley, and Central
Luzon. They also utilize a website called northphiltimes.blogspot.com
Characteristics of Indigenous Media
• The oral tradition of communication
• Stores information in memories
• Information exchange is face-to-face
• Information is contained within the border of the
community
• Knowledge is unique to a given culture and society
• Relayed through people media and community media
 Forms of Indigenous Media
1. Folk or traditional media – includes visual, verbal, and aural forms
accepted by a specific community and used to entertain, inform, or
instruct. It employs vocal, verbal, musical, and visual art forms transmitted
to a society or group of societies from one generation to another.
2. Gatherings and social organizations
3. Direct observation – a collection of information using senses. Activities,
behavior, and physical aspects of a situation are all documented without
depending on peoples' willingness or ability to respond accurately to
questions.
4. Records (written, carved, oral)
5. Oral instruction
 Library
• a place set apart to
contain books,
periodicals, and other
material for reading,
viewing, listening, study
of reference, set of
rooms, or building where
books may be read or
borrowed.
Photo Credit: https://www.facebook.com/sid.padpad.1/posts/pfbid0TuWwWAcQfh35ERivoyncq2zMDEEUN3mecCfyGyxoQja56VmVDcidzW5T1dgHpGGNl
 Library Sections
• A. Circulation Section • G. Internet Section
• B. Filipiniana Section • H. AVR Section
• C. Reserve Section • I. E-Library Section
• D. Reference Section • J. Law & Graduate Studies
• E. Periodical Section Library
• F. Archive Section • K. Special Collections
• L. Technical Section
HNU’S SECTIONS OF THE LIBRARY
• 1. Circulation / Reserve
• 2. Discussion Room 
• 3. Educational Media Center
• 4. General Collection / Stacks
• 5. Interactive Learning Station (ILS)
• 6. Periodical Section
• 7. Special Collection
• 8. Technical Services Section
 Internet Sources
• Internet is a global computer
network providing a variety
of information and
communication facilities,
consisting of interconnected
networks using standardized
communication protocols.

Photo Credit: https://rhizome.org/editorial/2015/jun/24/contra-internet-totality-studies/

 To verify information taken from the different sources,
take into consideration the following:
• Skills in determining the reliability of information.
• Check the author
• Check the date of publication or of update
• Check for citations
• Check the domain or owner of the site or page
• Check the site design and the writing style
• Skills in determining accurate information.
• Look for facts
• Cross-reference with other sources to check for consistency
• Determine the reason for writing and publishing the information
• Check for advertising
 FORMATIVE ASSESSMENT: RECITATION

• How can you

evaluate or measure
information quality?
• Why is it important
to evaluate the
information?

Graphic Credit: https://aminoapps.com/c/poetrythoughts/amp/blog/recitation/n5ep_5NjHLuKnbBGNKZQY06Rp07V8J6WXG

Things to consider in evaluating information:
•Reliability.
•Accuracy.
•Value.
•Authority.
•Timeliness.

Graphic Credit: https://www.armpr.org/handbook/Monitoring-%26-Evaluation

 Mass media
• Mass media refers to media
technologies used to
disseminate information to a
wide audience. The key
function of mass media is to
communicate various
messages through television,
movies, advertising, radio, the
internet, magazines, and
newspapers.

Graphic Credit: https://www.pinterest.com/pin/498351515007617825/

 Examples of Types of Media
PRINT BROADCAST NEW MEDIA
Books Television Social media
Magazines Radio YouTube
Newspaper Film Cellphone
Brochures TV series Iwant app
 How does media shape the
way we view the world?
Video Presentation
• https://www.youtube.com/watch?v=kVAztNx0rHQ&t=48s
 FORMATIVE ASSESSMENT: RECITATION

• Why is it important to
know all the different
media and information
sources?
• Do you vouch to your self
to use media and
information sources
accurately and effectively?
Graphic Credit: https://aminoapps.com/c/poetrythoughts/amp/blog/recitation/n5ep_5NjHLuKnbBGNKZQY06Rp07V8J6WXG
Sources:
• Media and Information Literacy Quarter 3
– Module 5: Indigenous Media and
Information Sources
https://znnhs.zdnorte.net/wp-content/u
ploads/2021/03/ENG_MIL12_Q3_M5.pdf
• Media and Information Literacy Quarter 1
– Module 6: Media and Information
Sources
https://fnhs.online/wp-content/uploads/
2020/11/MIL_Q1_M6.pdf
• https://bamil786447613.wordpress.com/
2018/09/18/media-and-information-sour
ces/
• https://sendpulse.com/support/glossary/
mass-media