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16 views1 page

Dalmia Image

a

Uploaded by

Palash Kukwas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing 1.0 Marketing 2.

0
Product Centric Customer Centric
Push Marketing Push and Pull Marketing
Increase Customer Spend Increase Cost to sell (CPM)
Ad – Hoc Data Collection Systematic Data Collection
Evolution
Of
Marketing Marketing 4.0
Marketing 3.0
Human Centric Digital Centric
Collaboration and Cocreation Integrate Technology with offline
Grow Customer net worth transactions
Continuous and integrated Data Balancing devices and human contact
collection to strengthen customer engagement

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