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BMO0272 Week 2 Workshop Slides

The document discusses various strategic management and analysis tools including SWOT analysis, PESTEL/STEEPLE analysis, Porter's 5 Forces, and the importance of an organization's mission, vision, and values. It provides examples of how to use these tools to analyze companies like Apple and assignments for students to practice strategic analysis in groups. The workshop aims to help students understand and apply different frameworks for evaluating an organization's strategy, environment, and potential opportunities and threats.

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56 views21 pages

BMO0272 Week 2 Workshop Slides

The document discusses various strategic management and analysis tools including SWOT analysis, PESTEL/STEEPLE analysis, Porter's 5 Forces, and the importance of an organization's mission, vision, and values. It provides examples of how to use these tools to analyze companies like Apple and assignments for students to practice strategic analysis in groups. The workshop aims to help students understand and apply different frameworks for evaluating an organization's strategy, environment, and potential opportunities and threats.

Uploaded by

kenechi light
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Fundamentals of management

BMO0272

Week 2

Strategic Decision Making


Today…
What is strategy?

Decide with the people around you, how we should define strategy

How does it fit with the issues we discussed in week 1…

• The role of the manager


• Vision
• Values
• Mission
• Stakeholders
Strategy

- Should Apple move into a new market with Google’s search engine?
- Should Universities concentrate their resources quality or teaching excellence
or try to combine both?

- How should a small video games producer relate to dominant console


providers such as Microsoft or Sony?
- What should Ryanair do to remain competitive against larger airlines?
Strategy

Strategies are ‘means to ends’


‘Strategic Management’ involves:
 Clarifying the desired ends
 Mapping out a route to achieving them (creating strategies)
 Putting those strategies into practice (implementation)
 Changing what you are doing tactically in the face of competition and unexpected
issues
 Evaluating progress and performance

John Thompson & Frank Martin – Strategic Management , 2010


Strategy-making process

Step 1 Step 2 Step 3


Assess need Conduct Choose
for strategic situational strategic
change analysis alternatives
STEEPLE Analysis
Apple

• In pairs, conduct a
PESTEL/STEEPLE
analysis on Apple
Discussion time

• What is the relative strength of the factors- which do you think are the key
drivers for the organisation ?

• Why might managers find value in a PESTEL analysis?

• How useful is it?


Let’s go inside the organisation

A SWOT analysis is a
planning tool which
seeks to identify the
strengths, weaknesses,
opportunities and
threats involved in a
project or business.

It's a model for matching


an organisation's goals,
programmes and
capacities to the social
environment in which it
operates.
SWOT analysis
SWOT analysis

• Select an organisation everyone in group is familiar with

• What do you perceive to be the key strengths and weaknesses of this


organisation from a customer’s perspective?

• What do you perceive to be potential opportunities and threats for this


organisation?

• Produce a SWOT analysis to illustrate your analysis


SWOT analysis

• Using your SWOT analysis, set a goal of where this business could be in two
years time in terms of growth, size, new offerings, or expanded customer
base.

• What steps do you recommend to achieve this goal?


Porter’s 5 forces

The Five Competitive Forces That Sha


pe Strategy
Question: What do you think about
Porter’s 5 forces as a tool?
(How useful is it?)
Group presentation

• 30% of your grade


• Groups are assigned – no changes! BUT, means we can support you in the
workshops
• Practice efficient and effective management in your group work
Groups
Group presentation

• Set up a group communication plan for your group

– How will you communicate?


– When/where will you work outside of the workshops?
– How will you share ideas, progress, files?

– If someone is not here today, how will you find them?


THE BRIEF

• Group presentation, 20 minutes

• In your group, identify an organisation and critically evaluate the efficiency and
effectiveness of the organisation. You should then make appropriate recommendations as
a result of your analysis.
• Your analysis must focus on:
1. The effectiveness of the mission, vision and values
2. The extent and influence of market forces
3. The differentiation of the organisation from its competitors
4. An analysis of the marketing function
• You may focus on the organisation’s brand/logo, or one recent advertising campaign
5. The financial position of the organisation
6. Evaluation of organisation’s position - based on your analysis to what extent has the organisation
a long-term chance of survival?
7. Identification and justification of potential improvements for the organisation. Based on your
analysis and in relation to content/topics from the module what are your groups
recommendations?
THE BRIEF

Additional guidance for your group presentation:


 
• This assessment is 30% of your grade for this module.
• Before selecting your organisation ensure that you are able to access the information needed to
complete the assessment task.
• Your presentation should be 20 minutes in length.
• Your presentation should start with a one slide introduction to the organisation.
• Your presentation must present a critical analysis and evaluation.
• You should include some visual balance and slides should not be overcrowded.
• You need to organise and divide the tasks between group members.
• All members of the team will gain the same grade – it is therefore up to the group to ensure that there
is equality of effort, input and impact for the work.
• You must refer to theories, models and concepts from the module in your presentation and analysis.
These should be appropriately referenced.
• You should include a full reference slide at the end of your presentation.
• You should use no more than 18 slides.
• It is important that the group organises itself to ensure group meetings are scheduled at a time every
member can attend.
• The group should upload the presentation slides to Brightspace
• Details of arrangements for the presentations will be provided during the module
Mission

Vision

What have you taken Values

away from this Stakeholders


Workshop?
SWOT

PESTEL

5 Forces

Differentiation
What have you taken
away from this
Workshop?

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