Energy 4
Energy 4
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 1
DIFFERENT TYPES OF EFFORT
There is a large number of working & sporting
dogs activities
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 3
What influences the most dogs needs? Size?
Breed? Effort?
SIZE ?
BREED ?
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 5
4 Different types of efforts for working &
sporting dogs
SECONDES
SHORT & / LONG & SUSTAINED HALF
VERY
DAYS
LONG
OR DAYS
& EXTREMELY
CONSECUTIVE
LONG &
HOURS
MINUTES
INTENSE SUSTAINED SUSTAINED
DAYS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 6
ANIMAL NEEDS
& NUTRITIONAL
ANSWERS
ANIMAL KNOWLEDGE
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 10
ENERGY SUPPLY - PROTEIN
ENERGY
AMINOACID Tissue development
S Hormone production
Immunity
Enzymes
Palatability
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 11
ENERGY SUPPLY – LIPIDS/ FATS
ENERGY
FATTY Cell membrane
ACIDS Liposoluble vitamins
transport
Hormones
Palatability
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 12
ENERGY SUPPLY CARBOHIDRATES (CARBS) - STARCH
GLUCOSE,
ENERGY
etc.
Texture
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 13
1g
PROTEI 4 CAL
N
1g
9 CAL
FAT
1g
CARBS 4 CAL
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 14
BIOENERGETICS
ENERGY = THE 1ST CRITERION OF CHOICE FOR OUR RANGE
ATP can be obtained from different substrates and through different metabolic pathways
glucose
ATP phosphagen
stores pathway
amino-acids
ENERGY glucose
glycolysis ATP
ATP
lactic lactate
anaerobic pathway
(without O2)
aerobic pathway
(with O2)
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 17
ENERGY METABOLISM
glucose
s n
ore age phosphagen
t h ATP
P s sp pathway
AT pho way mitochondrial
stores
th
pa glycolysis respiration amino-acids
glucose
% of energy source
glycolysis ATP
ATP
lactic lactate
amino-acids fermentation
pyruvate
ATP
ATP ATP
ATP
acetylcoA
few few sec few min hours ATP
msec duration of exercise beta-
mitochondrial
Krebs cycle oxidation
respiratory chain
fatty acids
fatty acids
anaerobic pathway
(without O2)
aerobic pathway
(with O2)
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 18
ENERGY METABOLISM
Pathway Power/capacity
Phosphagen system Extremely fast onset/availability of energy
Extremely short in duration SPRINT with a large
Glycolysis Fast onset/availability EXERCISE TYPE “palette” for each
Quite short in duration and in between
Aerobic system Longer to start ENDURANCE
(mitochondrial Can provide energy for hours EXERCISE TYPE
respiration)
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 19
ENERGY METABOLISM
Pathway Power/capacity Fuels used
Phosphagen system Extremely fast onset/availability of muscle creatinine phosphate
energy
Extremely short in duration
Glycolysis Fast onset/availability CARB: Same fuel (carb) for all
Quite short in duration blood glucose species
muscle & liver glycogen
Aerobic system Longer to start CARB and/or FAT:
(mitochondrial Can provide energy for hours blood glucose & fatty acids Preferred substrate (carb vs fat)
respiration) (days if refueled) muscle & liver glycogen and aerobic fitness depend on
adipose & intramuscular fat each species adaptation
Different metabolic
pathways: different fuels,
different uses
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 20
EXAMPLE OF 3 ELITE ATHLETE
SPECIES
“SPRINT” / ANAEROBIC EFFORT
Dogs can sprint up to 60km/h
100m in 9sec58 (37.6km/h) 2400m in 2’24’’49 (60km/h)
SECONDES
SHORT & / LONG & SUSTAINED HALF DAYS
VERY OR DAYS
LONG & CONSECUTIVE
EXTREMELY LONG &
HOURS
MINUTES
INTENSE SUSTAINED DAYS
SUSTAINED
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 24
AEROBIC CAPACITY & VO2MAX
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 26
AEROBIC CAPACITY & THE
SPECIES
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 28
INTENSE ENDURANCE TRAINING IMPROVES
AEROBIC PERFORMANCE
OXIDATIVE STRESS
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 32
The canine athlete’s sensitivities
OXIDATIVE STRESS
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 33
INCREASED ENERGY NEEDS – Type of
effort
Type of surface
(smooth vs rough)
Distance Duration
Factors influencing
energy requirements
Load pulled
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 34
INCREASED ENERGY NEEDS – Other
factors
Activity
Breed Temperature
Size Humidity
Age Ground
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 35
DEPLETION OF MUSCLE
STORES
OXIDATIVE STRESS
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 37
OXIDATIVE DAMAGE
Due to increased oxidative stress…
Long and sustained activity induces FREE RADICAL PRODUCTION, lipid peroxidation and cell injury
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 38
… & decreased antioxidant capacity
HIGHER ANTIOXIDANT status improves the CHANCE TO FINISH A VERY LONG DISTANCE RACE (Piercy 2001)
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 40
The canine athlete’s sensitivities
OXIDATIVE STRESS
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 41
INCREASED INFLAMMATORY
MARKERS
OXIDATIVE STRESS
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 44
MUSCULO-SKELETAL DISORDERS
sprain back
(ligament injury)
phalanges
neck
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 45
MUSCULO-SKELETAL
DISORDERS
Myopathy (rhabdomyolysis) is a
main cause for sled dogs to not
finish a very long race (Piercy 2001,
Dennis 2008)
OXIDATIVE STRESS
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 47
GI DISORDERS
Pathogeny not clearly elucidated
Police dogs
- common gastro-intestinal disorders : vomiting,
diarrhea, gastric dilatation and volvulus (Parr 2013)
Formulation logics
for our complete diets
Practical tips:
how and when to use our products
NUTRITIONAL ANSWERS
FOR THE CANINE ATHLETE
Formulation logics
for our complete diets
Practical tips:
how and when to use our products
A NUTRITIONAL ANSWER FOR EACH TYPE OF
EFFORT
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 53
Desired benefits for the canine athlete
OXIDATIVE STRESS
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 54
Desired benefits for the canine athlete
OXIDATIVE STRESS
FOR OPTIMAL
MUSCLE SUPPLY
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 55
ENERGY LEVEL ADAPTED TO EACH
EFFORT
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 56
DIFFERENT FUELS FOR DIFFERENT TYPES OF EFFORT
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 57
FAT FOR OPTIMAL PERFORMANCE
In long & sustained (aerobic) effort in dog
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 58
ADAPTED BALANCE OF CARB & FATS
Decreasing carbohydrate level and increasing fat level along our range to fit with sprint vs
endurance effort
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 59
OPTIMAL PROTEIN FOR MUSCLE
SUPPORT
& IMPROVED PERFORMANCE
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 60
ADAPTED ENERGY AND PROTEIN
TO EFFORT
Protein (%) 25 26 28 32
Lipid (%) 14 17 21 30
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 61
The canine athlete’s sensitivities
OXIDATIVE STRESS
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 62
JOINT SUPPORT & INFLAMATION
Glucozamin
+chondroitin 0 500 1000 1000
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 63
Desired benefits for the canine athlete
ENERGY INFLAMMATION
DIGESTION
MUSCLES
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 64
ANTIOXIDANT “SPORT COCKTAIL”
Vitamine E
62 sled dogs 22 exercised and supplemented
β caroten
= group S
Baskin 2000 Lutein
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 65
ANTIOXIDANT “SPORT COCKTAIL”
An antioxidant “Sport cocktail” decreases oxydative damage in sled dogs (Baskin 2000)
8.5
8-oxodG (ng/ml)
8 Sedentary
7.5
Exercising nonsup-
7 plemented dogs
6.5
Exercising sup-
6 * plemented dogs
5.5
5
Before exercise Exercise (Day 1) Exercise (Day 3) 3 days after exercise
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 66
ANTIOXIDANT “SPORT COCKTAIL”
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 67
ADAPTED AOX ANSWER IN
OUR RANGE
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 68
Desired benefits for the canine athlete
SUPPORT HEALTHY
MUSCLE SUPPLY
SUPPORT HEALTHY
JOINTS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 69
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 70
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 71
Take-home Our Sporting &
messages Working diets:
Have HIGH ENERGY DENSITY, the more sustained
effort, the higher
Have higher carb content when intended for sprint
type exercise, vs higher fat content when intended for
endurance type exercise, for optimal performance
Have ALL ADAPTED PROTEIN content to support
muscle function & performance
Contain ADAPTED ANTIOXIDANT COCKTAIL to
fight oxidative stress and subsequent injuries
Contain SPECIFIC NUTRIENTS TO SUPPORT
JOINT HEALTH & DIGESTIVE HEALTH
PRO “Working, Sporting & Service Dogs” range
ENERGY ENERGY
ENERGY 5000 /
MARATHON
4300 4800 MARATHON
5000
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 73
Claims - Benefits
ENERGY
4100 L
ENERGY
4300
ENERGY
4800
BODY CONDITION
MAINTAINED IN REAL
CONDITION
STOOL QUALITY
OPTIMAL DIGESTIVE
TOLERANCE
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 75
TECHNICAL SHEETS
FOCUS ENERGY 4800
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 76
RECOMMENDATION
Daily intake
Working dogs
Rescue dogs
Army/ police dogs
Hunting dogs
Dogs living outside during winter time
Immunity support
Digestive support
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 78
Educ
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 79
EDUC, 1ST NUTRITIONAL SUPPLEMENT.
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 80
EDUC
Healthy
Efficient
Easy to use
Low calorie
Digestible
Anti Oxidant
Clear rationing
advice
Easy to handle
Easy to carry
Pocket size
20 g = 33
Educ is low in
calories compared
20 g = 54
to other rewards
5 month old
Dosage advice: 3/day Jack Russell
Puppy
Dosage advice isn’t Realistic !
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 87
EDUC IS MORE ADAPTED
COMPARED TO OTHER INCENTIVES
800
700
+ 14% + 17% + 15%
600
500
400 + 4%
300
200
100
3,5
2,5
1,5
1
A A + Educ
Palatability:
100% are fully satisfied. COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF
MARS, INC. EXCEPT IN EUROPE
91
EDUC IS PERFECTLY
SUITABLE FOR DOG
TRAININGS
COPYRIGHT MARS, INC. CONFIDENTIAL – INTERNAL USE ONLY. EUKANUBA IS A TRADEMARK OF MARS, INC. EXCEPT IN EUROPE 93
Thank you!