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Quarter 2 - Module 4

This document discusses different types of text, including: 1. Plaintext, formatted text, and hypertext. 2. It describes the anatomy of fonts including elements like the baseline, cap height, ascenders, and descenders. 3. It lists 5 main types of fonts: serif, slab serif, sans serif, script, and handwritten. 4. It discusses design principles for text including emphasis, appropriateness, space, alignment, and consistency. 5. It defines formatted text as text displayed with special styles that can include font family, size, color, bolding, italics, and other formatting.

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Jacky Lyn Maestrado
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175 views16 pages

Quarter 2 - Module 4

This document discusses different types of text, including: 1. Plaintext, formatted text, and hypertext. 2. It describes the anatomy of fonts including elements like the baseline, cap height, ascenders, and descenders. 3. It lists 5 main types of fonts: serif, slab serif, sans serif, script, and handwritten. 4. It discusses design principles for text including emphasis, appropriateness, space, alignment, and consistency. 5. It defines formatted text as text displayed with special styles that can include font family, size, color, bolding, italics, and other formatting.

Uploaded by

Jacky Lyn Maestrado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Quarter 2 – Module 4: TEXT

INFORMATION
AND MEDIA
What is text?

• According to Rose (2015), a text is any “human-


readable sequence of characters or even glyphs which
are associated with ancient writing culture. Text,
when used in information technology, is distinct from
“non character encoded data, such as graphics
images in the form of bitmaps and program code.
Types of Texts “Categorization of Text” (Parekh, 2006)

• Plaintext – Consisting of fixed sized characters having


essentially the same type of appearance.
Formatted text – appearance can be changed using font
parameters
Hypertext – serve to link different electronic documents and
enable users to jump from one to the other in a nonlinear way.
The Anatomy of Fonts

• All fonts sit on an invisible plane called a baseline—think of it as the blue lines on
your loose leaf paper—and have an invisible center line called a mean line.
• The cap height is the top plane of a capital letter, like the straight line on the
top of a capital T. The cross bar is the line in the center that crosses a capital H or
A. Some letters, like a lowercase h or b have what’s called an ascender, a line that
crosses above the mean line. Others have descenders, which—you guessed it!—drop
below the baseline. Classic descenders are the little loop on a lowercase g or the lower
half of a y.
FIVE (5) TYPES OF FONTS

• 1. Serif fonts
Serif fonts are the most classic, original fonts. They are named for the little feet
at the top and bottom of the letterforms. Serifs date back to the Romans who
flared their brushstrokes out at the top and bottom, creating what we now
know as serifs.
2. Slab Serif fonts

Slab serifs are the fonts with the most


impressive, large serifs. They are the
louder cousins of the classic, quiet serifs,
that rose to prominence in the billboards,
posters, and pamphlets of the 19th
century, designed to yell their message
from a good distance.
3. Sans Serif fonts

• 3. Sans Serif fonts


Script fonts are those that
mimic cursive handwriting.
They are separated into two
categories, reminiscent of a
party invitation: formal and
casual. Formal scripts, as the
name implies, are the very
fanciest scripts.
5. Handwritten fonts

Different from formal or casual scripts,


handwritten fonts were difficult to find
even ten years ago. Handwritten fonts
often lack the structure and definition of
the letterforms in a traditional script,
instead mimicking the loop and flow of
natural handwriting.
Design Principles and Elements of Text.

• 1. Emphasis – Use different size, weight, color, contrast and orientation to


present texts with greater value.
• 2. Appropriateness – Using the right font, content and tone of
presentation
based on the target audience or event
3. Space – Use space to create focus and strategically make other
texts standout.
4. Alignment –Use text alignment to set symmetry, formality or free
style
5. Consistency –Use at least 2 or 3 colors, font
styles and design styles for the whole composition
or content.
Formatted Text

• Formatted text is text that is displayed in a special, specified style. In


computer applications, formatting data may be associated with text data to
create formatted text.
• Text formatting data may be qualitative (e.g., font family), or quantitative (e.g.,
font size, or color). It may also indicate a style of emphasis (e.g., boldface, or
italics), or a style of notation (e.g., strikethrough, or superscript)

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