Redesign Your IT Organizational Structure
Redesign Your IT Organizational Structure
Organizational Structure
Designing an IT structure that will enable your strategic vision
is not about an org chart – it’s about how you work.
EXECUTIVE BRIEF
Analyst
Perspective
Structure enables strategy.
An organizational structure is much more than a chart with titles and names. It defines the
way that the organization operates on a day-to-day basis to enable the successful
delivery of the organization’s information and technology objectives. Moreover,
organizational design sees beyond the people that might be performing a specific role.
People and role titles will and often do change frequently. Those are the dynamic elements
of organizational design that allow your organization to scale and meet specific objectives at
defined points of time. Capabilities, on the other hand, are focused and related to specific IT
processes.
Redesigning an IT organizational structure can be a small or large change transformation for
Allison Straker Brittany Lutes your organization. Create a structure that is equally mindful of the opportunities and
Research Director, Organizational Senior Research Analyst, Organizational the constraints that might exist and ensure it will drive the organization towards its vision
Transformation Transformation
with a successful implementation. If everyone understands why the IT organization needs to
be structured that way, they are more likely to support and adopt the behaviors required to
operate in the new structure.
Info-Tech Insight
A successful redesign requires a strong foundation and a plan to ensure successful adoption. Without these, the organizational chart has little meaning
or value.
Organizational design the process Operating models provide an The organizational structure is the The capstone of this change
in which you intentionally align architectural blueprint of how IT chosen way of aligning the core initiative is an easy-to-read chart
the organizational structure to the capabilities are organized to processes to deliver. This can be that visualizes the roles and
strategy. It considers the way in deliver value. The placement of strategic, or it can be ad hoc. We reporting structure. Most
which the organization should the capabilities can alter the recommend you take a strategic organizations use this to depict
operate and purposely aligns to culture, delivery of the strategic approach unless ad hoc aligns to where individuals fit into the
the enterprise vision. vision, governance model, team your culture and delivery method. organization and if there are
focus, role responsibility, and vacancies.
This process often considers A good organizational structure
more.
centralization, sourcing, span of will include: “someone with While this should be informed by
control, specialization, authority, Operating model sketches should authority to make the decisions, a the structure it does not
and how those all impact or are be foundational to the division of labor and a set of rules necessarily depict workflows that
impacted by the strategic goals. organizational design process, by which the organization will take place. Moreover, this is
providing consistency through org operates” (Bizfluent, 2019). the output of the organizational
chart changes. design process.
Sources:
Bizfluent, 2019; Strategy & Business, 2015; SHRM, 2021
Info-Tech Research Group | 9
The Technology Value All three elements of the Technology Value Trinity work in harmony
Financial
Management
For each phase of this blueprint, its important to consider change management. These are the points when you need to communicate the structure
changes:
• Phase 1: Begin to socialize the idea of new organizational structure with executive leadership and explain how it might be impactful to the
context of the organization. For example, a new control, governance model, or sourcing approach could be considered.
• Phase 2: The chosen operating model will influence your relationships with the business and can create/eliminate silos. Ensure IT and business
leaders have insight into these possible changes and a willingness to move forward.
• Phase 3: The new organizational structure could create or eliminate teams, reduce or increase role responsibilities, and create different reporting
structures than before. It’s time to communicate these changes with those most impacted and be able to highlight the positive outcomes of the
various changes.
• Phase 4: Should consider the change management practices holistically. This includes the type of change and length of time to reach the end
state, communication, addressing active resistors, acquiring the right skills, and measuring the success of the new structure and its adoption.
Info-Tech Insight
Do not undertake an organizational redesign initiative if you will not engage in change management practices that are required to ensure its successful
adoption.
The percentage of resources dedicated to strategic priorities and initiatives supported by IT operating model. While
operational resources are necessary, ensuring people are allocating time to strategic initiatives as well will drive the
Strategic Resources business towards its goal state. Leverage Info-Tech’s IT Staffing Assessment diagnostic to benchmark your IT
resource allocation.
Assess the improvement in business satisfaction overall with IT year over year to ensure the new structure continues
Business Satisfaction to drive satisfaction across all business functions.
Leverage Info-Tech’s CIO Business Vision diagnostic to see how your IT organization is perceived.
The degree of clarity that IT employees have around their role and its core responsibilities can lead to employee
Role Clarity engagement and retention.
Consider measuring this core job driver by leveraging Info-Tech’s Employee Engagement Program.
Measure customer satisfaction with technology-enabled business services or products and improvements in technology-
Customer & User Satisfaction enabled client acquisition or retention processes. Assess the percentage of users satisfied with the quality of IT service
delivery and leverage Info-Tech’s End-User Satisfaction Survey to determine improvements.
Tactical insight
You could have the best IT employees in the world, but if they aren’t structured well your organization will still
fail in reaching its vision.
Executive
Presentation
Communication Deck Workbook
Leverage this presentation deck to gain
executive buy-in for your new As you work through each
organizational structure. Communicate the
of the activities, use this
changes to other key
workbook as a place to
stakeholders such as
document decisions and
peers, managers, and
rationale.
staff.
Job Descriptions
Reference Deck
Definitions for every capability,
base operating model sketches,
and sample organizational
charts aligned to those operating
models.
Situation
Outcome
IT was tasked with providing equality to the different business
functions through the delivery of shared IT services. As a result, the new organizational structure for IT
did not ensure adequate meeting of business needs.
The government created a new IT organizational structure with a
focus on two areas in particular: strategic and operational support Only the operational support structure was
capabilities. successfully adopted by the organization as it
aligned to the individual business objectives. The
strategic capabilities aspect was not aligned to how
Challenge the various business lines viewed themselves and
When creating the new IT structure, an understanding of the
their objectives, causing some partners to feel
complex and differing needs of the business functions was not
reflected in the shared services model. neglected.
Guided Implementation
DIY Toolkit Workshop Consulting
“Our team has already made this “Our team knows that we need to “We need to hit the ground “Our team does not have the time
critical project a priority, and we fix a process, but we need running and get this project or the knowledge to take this
have the time and capability, but assistance to determine where to kicked off immediately. Our project on. We need assistance
some guidance along the way focus. Some check-ins along the team has the ability to take this through the entirety of this
would be helpful.” way would help keep us on over once we get a framework project.”
track.” and strategy in place.”
Diagnostics and consistent frameworks are used throughout all four options.
1.1 Define the org. design 2.1 Augment list of IT 3.1 Categorize your IT 4.1 Identify and mitigate key 5.1 Complete in-progress
drivers. capabilities. capabilities within your org. design risks. deliverables from previous
defined functional work four days.
Activities
1.2 Document and define the 2.2 Analyze capability gaps. 4.2 Define the transition plan.
units.
implications of the business 2.3 Identify capabilities for 4.3 Create the change 5.2 Set up review time for
context. outsourcing. 3.2 Create a mandate statement communication message. workshop deliverables and
for each work unit. to discuss next steps.
1.3 Align the structure to
2.4 Select a base operating 4.4 Create a standard set of
support the strategy. model sketch. 3.3 Define roles inside the FAQs.
work units and assign
1.4 Establish guidelines to
2.5 Customize the IT operating accountability and 4.5 Align sustainment metrics
direct the organizational model sketch. back to core drivers.
responsibility.
design process.
3.4 Finalize your
organizational structure.
1. Foundational components 1. Heat mapped IT 1. Capabilities organized into 1. Risk mitigation plan 1. Completed organizational
to the organizational design capabilities functional groups design communications
2. Change communication
Deliverables
Implement
IT Organizational Architecture Organizational Sketch Organizational Structure Organizational Chart Transition Strategy
Structure
1. Define the organizational 6. Define roles by work unit. 11. Validate organizational 15. Determine number of 19. Form an OD 24. Train managers to lead
design drivers, business 7. Turn roles into jobs with sketch. positions per job. implementation team. through change.
context, and strategic clear capability 12. Analyze workforce 16. Conduct competency 20. Develop change vision. 25. Define and implement
alignment. accountabilities and utilization. assessment. 21. Build communication stakeholder engagement
2. Create customized design responsibilities. 13. Define competency 17. Assign staff to jobs. presentation. plan.
principles. 8. Define reporting framework. 18. Build a workforce and 22. Identify and plan change 26. Develop individual
3. Develop and customize a relationships between 14. Identify competencies staffing plan. projects. transition plans.
strategically aligned jobs. required for jobs. 23. Develop organizational 27. Implement transition
operating model sketch. 9. Assess options and select transition plan. plans.
4. Define the future-state go-forward organizational
work units. sketch.
5. Create future-state work
unit mandates.
HR Management: Develop job descriptions, conduct job evaluation, and develop compensation packages.
• CIO
• IT Leadership
Phase 3 Phase 4
Formalize the Organizational Plan for Implementation & • Business Leadership
Structure Change
Redesign Your IT
Organizational Structure
implications
BUSINESS CONTEXTexternal stakeholders.
3. Questions to consider:
Materials Participants
a) Who is asking for this initiative?
b) What are the primary benefits this is intended to produce?
• Whiteboard/flip charts • CIO
c) What are you optimizing for?
(physical or electronic)
• IT Leadership
d) What are we capable of achieving as an IT organization?
e) Are the drivers coming from inside or outside the IT organization? • Business Leadership
4. Once you’ve determined the drivers for redesigning the IT organization, prioritize
those drivers to ensure there is clarity when communicating why this is something
you are focusing time and effort on.
Record the results in the Organizational
Design Communications Deck Info-Tech Research Group | 30
Business Context Consideration IT Org. Design Implication
organizational
implications for executing strategy, driving structure changes that make sense on paper.
engagement, and providing a guiding force that
ensures organizations can work together toward Certain cultures may lean toward particular
design within the common goals. operating models. For example, the demand-
develop-service operating model may be supported
context of the
• What is the culture of your organization? Is it by a cooperative culture. A traditional organization
cooperative, traditional, competitive, or may lean towards the plan-build-run operating
innovative? (See appendix for details.) model.
Financial Constraints:
IT Org. Design Implication
• Do partners come to IT with their budgets, or If you have no say over your funding, pre-work
does IT have a central pool that they use to fund may be required to build a business case to
initiatives from all partners? change your funding model before you look at
• Are you able to request finances to support key your organizational structure – without this, you
initiatives/roles prioritized by the organization? might have to rule out centralized and focus on
• How is funding aligned: technology, data, digital, hybrid/centralized. If you don’t control the
etc.? Is your organization business-line funded? budget (funding comes from your partners), it
Pooled? will be difficult to move to a more centralized
• Are there special products or digital model.
transformation initiatives with resources outside
IT? Product ownership funding? A federated business organization may require
• How are regulatory changes funded? additional IT governance to help prioritize
• Do you have the flexibility to adjust your budget across the different areas.
throughout the fiscal year?
• Are chargebacks in place? Are certain services Budgets for digital transformation might come
charged back to business units? from specific areas of the business, so resources
may need to be aligned to support that. You’ll
have to consider how you will work with those
areas. This may also impact the roles that are
going to exist within your IT organization –
product owners or division owners might have
more say.
Business Organization Structure and Growth: A global organization will require different
• How is the overall organization structured: IT needs than a single location. Specifically,
Centralized/decentralized? Functionally aligned? site reliability engineering (SRE) or IT
Divided by regions? support services might be deployed in each
• In what areas does the organization prioritize region.
investments? Organizations growing through mergers and
• Is the organization located across a diverse acquisitions can be structured differently
geography? depending on what the organization needs
• How big is the organization? from the transaction. A more centralized
• How is the organization growing and changing – by organization may be appropriate if the driver
mergers and acquisitions? is reuse for a more holistic approach, or the
organization may need a more decentralized
organization if the acquisitions need to be
handled uniquely.
Info-Tech Research Group | 34
Business context Business Context Consideration
Sourcing Strategy:
IT Org. Design Implication
3. Capture your findings and use them to create initial design principles.
Record the results in the Organizational Design Communications Deck Info-Tech Research Group | 37
How your IT organization is
structured needs to reflect what it
must be built to do
Structure follows strategy – the way you design will
impact what your organization can produce.
Designing your IT organization requires an assessment of what it
needs to be built to do:
• What are the most critical capabilities that you need to deliver, and
what does success look like in those different areas?
• What are the most important things that you deliver overall in your
organization?
2. For each item in your value stream, list capabilities that are critical to your
organizational strategy and IT needs to further invest in to enable growth.
Materials Participants
3. Also, list those that need further support, e.g. those that lead to long wait times,
rework time, re-tooling, down-time, unnecessary processes, unvaluable
processes.* • Whiteboard/flip charts • CIO
(physical or electronic)
4. Capture the IT capabilities required to enable your business in your draft • IT Leadership
principles. • Business Leadership
Your IT, digital, business, and/or other strategies will surface the IT
capabilities your organization needs to develop. Sample initiatives and capabilities from an organization’s strategies
Identify the goals of your organization and the initiatives that are
required to deliver on them. What capabilities are required to enable
these? These capabilities will need to be reflected in your design
principles.
Create your organizational rules that can be used to design your organizational structure to the
specific needs of the work that needs to be done.
design principles These rules will guide you through the selection of the appropriate
operating model that will meet your business needs. There are
multiple ways you can hypothetically organize yourself to meet these
needs, and the design principles will point you in the direction of
which solution is the most appropriate as well as explain to your
stakeholders the rationale behind organizing in a specific way.
This foundational step is critical: one of the key reasons for
organizational design failure is a lack of requisite time spent on the
front-end understanding what is the best fit.
3. Vote on a finalized list of eight to ten design principles that will guide the
Materials Participants
selection of your operating model. Have everyone leave the meeting with
these design principles so they can review them in more detail with their
• Whiteboard/flip charts • CIO
work units or functional areas and elicit any necessary feedback. (physical or electronic)
• IT Leadership
4. Reconvene the group that was originally gathered to create the list of
• Business Leadership
design principles and make any final amendments to the list as necessary.
Use this opportunity to define exactly what each design principle means in
the context of your organization so everyone has the same understanding of
what this means moving forward.
Record the results in the Organizational Design Communications Deck Info-Tech Research Group | 43
Example design principles
Your eight to ten design principles will be those that are most relevant to
YOUR organization. Below are samples that other organizations have created,
but yours will not be the same.
Design Description Design Description
Principle Principle
We will centralize decision making around the prioritization of Controlled
Decision We will control the variety of technology platforms we use to allow
projects to ensure that the initiatives driving the most value for the technical
making for increased operability and reduction of costs.
organization as a whole are executed. diversity
Fit for We will build and maintain fit-for-purpose solutions based on business R&D and innovation are critical – we will build an innovation team
Innovation
purpose units’ unique needs. into our structure to help us meet our digital agenda.
We will reduce role and application duplication through centralized We will separate our project and maintenance activities to ensure each
Reduction of
management of assets and clearly differentiated roles that allow Resourcing are given the dedicated support they need for success and to reduce
duplication
individuals to focus within key capability areas. the firefighting mentality.
Managed We will manage security enterprise-wide and implement compliance The new structure will be directly aligned with customer needs – we
Customer
security and security governance policies. will have dedicated roles around relationship management,
centricity
requirements, and strategic roadmapping for business units.
Reuse > buy We will maximize reuse of existing assets by developing a centralized
> build application portfolio management function and approach. Interoperabil We will strengthen our enterprise architecture practices to best prepare
ity for future mergers and acquisitions.
Managed We will create a specialized data office to provide data initiatives with
data the focus they need to enable our strategy. We will move toward hosted versus on-premises infrastructure
Cloud solutions, retrain our data center team in cloud best practices, and
services build roles around effective vendor management, cloud provisioning,
and architecture.
Info-Tech Research Group | 44
Phase 2 This phase will walk you through the
following activities:
CIO
IT Leadership
Phase 3 Phase 4
Formalize the Organizational Plan for Implementation &
Structure Change
Redesign Your IT
Organizational Structure
Capabilities Competencies
• Capabilities are focused on the entire system that would be in place to • Competencies on the other hand are
satisfy a particular need. This includes the people who are competent to specific to an individual. It determines if
the individual poses the skills or ability to
complete a specific task and also the technology, processes, and
perform.
resources to deliver.
• Competencies are rooted in the term
• Capabilities work in a systematic way to deliver on specific need(s).
competent, which looks to understand if
• A functional area is often made up of one or more capabilities that you are proficient enough to complete the
support its ability to deliver on that function. specific task at hand.
design
IT Portfolio and Operations
Governance Lifecycle
Management
BI &
Solution
Reporting
Architecture
IT Strategy
Systems Data
IT Management Security Integration
Goals, Metrics
and
& Policies
PEOPLE & RESOURCES SECURITY Strategy
Architecture
Communication Testing
s Availability & Operational
Stakeholder
Capacity Change Risk Application
Relations Controls and
Enterprise Management Enablement Management Maintenance Portfolio
Internal Audit
Architecture Management
Division*
Workforce Asset Governance
Financial Strategy Service Desk
Financial Management
Management Division*
Management
Strategy &
Organizational Network & Security Roadmap
Knowledge Incident Release
Change Service Infrastructure Management Management Project
Management Management Division*
Management Management Management Management
Portfolio
Management
Infrastructure
Portfolio Problem
Automation
Strategy Management Security
Vendor
Vendor Response &
Selection & Service
Portfolio Recovery Demand Business
Contract Enhancements
Management Configuration Operations Management Analysis
Management
Management Management
1-3 hours
1. Using the capability list on the previous slide, go through each of the IT capabilities and • Baseline list of IT • Customized list of IT
capabilities capabilities
remove any capabilities for which your IT organization is not responsible and/or accountable.
Refer to the Operating Model and Capability Definition List for descriptions of each of the IT • IT capabilities required to
capabilities. support IT strategy
2. Augment the language of specific capabilities that you feel are not directly reflective of what
is being done within your organizational context or that you feel need to be changed to reflect
more specifically how work is being done in your organization.
• For example, some organizations may refer to their service desk capability as help Materials Participants
desk or regional support. Use a descriptive term that most accurately reflects the
terminology used inside the organization today.
3. Add any core capabilities from your organization that are missing from the provided IT • Whiteboard/Flip Charts • CIO
capability list. • IT Leadership
• For example, organizations that leverage DevOps capabilities for their product
development may desire to designate this in their operating model.
at the capacity they are. Leverage this when increasing effectiveness elsewhere.
2.2 Heatmap capabilities to
determine gaps in delivery
Input Output
3. Review your IT capabilities and color each capability border according to the Materials Participants
effectiveness and criticality of that capability, creating a heat map.
• Green indicates current ability is highly effective (low gap) and the
• Whiteboard/Flip Charts • CIO
capability is not necessarily a priority for your organization.
• • IT Leadership
Yellow indicates current ability is medium in effectiveness (medium gap)
and there might be some priority for that capability in your organization.
• Red indicates that there is little to no effectiveness (high gap) and the
capability is highly important to your organization.
Record the results in the Organizational Design Workbook
Info-Tech Research Group | 51
Don’t forget the why: why are you
considering outsourcing?
The organization maintains full Vendor provides specialized skills Vendor has unique skills, insights,
Vendor completely manages the
responsibility for the management and enables the IT capability or and best practices that can be taught
delivery of value for the IT
and delivery of the IT capability or service together with the to staff to enable insourced
capability, product or service.
service. organization to meet demand. capability and competency.
• Retains in-house control over • Provision of unique skills. • Improves effectiveness due to • Gain insights into aspects that
proprietary knowledge and • Addresses variation in demand for narrow specialization. could provide your organization
assets that provide competitive resources. • Labor cost savings. with advantages over competitors.
Benefits
• Quality of services/capabilities • Potential conflicts in management • Negative impact on staff morale. • Short-term labor expenses.
might not be as high due to lack or delivery of IT services and • Limited control over • Requires a culture of continuous
Drawbacks
Modified from Are You In or Out? How to Source Application Development Info-Tech Research Group | 54
Sourcing Criteria Description
Determine whether the component to be sourced is critical to your
Use these 1. Critical or
organization or if it is a commodity. Commodity components, which are
either not strategic in nature or related to planning functions, are likely
criteria to commodity candidates for outsourcing. Will you need to own the intellectual
property created by the third party? Are you ok if they reuse that for their
other clients?
inform your Identify how easy it would be to outsource a particular IT component.
right Determine whether Consider factors such as knowledge transfer, workforce reassignment or
2. Readiness to
you’ll outsource reduction, and level of integration with other components.
outsource
using these criteria Vendor management readiness – ensuring that you have sufficient
sourcing capabilities to manage vendors – should also be considered here.
Determine if you have the capability to deliver the IT solutions in-house.
strategy 3. In-house
capabilities
This will help you establish how easy it would be to insource an IT
component.
4. Ability to attract Determine if the capability is one that is easily sourced with full-time,
resources (internal internal staff or if it is a specialty skill that is best left for a third-party to
vs. outsourced) source.
Consider the total cost (investment and ongoing costs) of the delivery of
4. Cost the IT component for each of the potential sourcing models for a
component.
Define the potential impact on the quality of the IT component being
5. Quality
sourced by the possible sourcing models.
Determine your Determine whether the sourcing model would fit with regulations in your
sourcing model 6. Compliance industry. For example, a healthcare provider would only go for a cloud
using these criteria option if that provider is HIPAA compliant.
Identify the extent to which each sourcing option would leave your
7. Security
organization open to security threats. Info-Tech Research Group | 55
2.3 Identify capabilities that
could be outsourced Input Output
3. Place an asterisk (*) around the capabilities that will be leveraging one of the three
previous sourcing options.
SOLUTIONS
INITIATIVES
IT
organization’s structure to deliver the capabilities required to achieve CAPABILITY
flow out of the IT organization. Investing time in the front end getting the IT
operating model right is critical. This will give you a framework to CAPABILITY
Info-Tech Insight
Every structure decision you make should be based on an identified need, not on a trend. Build your IT organization to enable the
priorities of the organization.
• Less able to respond quickly to local • Requires the most disciplined governance • Redundancies, conflicts, and incompatible
requirements with flexibility. structure and the unwavering commitment technologies can result from business units
Disadvantages
• IT can be resistant to change and unwilling of the business; therefore, it can be the having differentiated services and
to address the unique needs of end users. most difficult to maintain. applications – increasing cost.
• Business units can be frustrated by • Requires new processes as pooled • Ability to share IT resources is low due to
perception of lack of control over resources must be staffed to approved lack of common approaches.
resources. projects. • Lack of integration limits the communication
• Development of special business of data between businesses and reduces
knowledge can be limited. common reporting.
Decentralization by lines of Decentralization by product line Geographical decentralization Functional decentralization allows
business (LoB) aligns decision organizes your team into reflects a shift from centralized to the IT organization to be separated
making with business operating operationally aligned product regional influences. by specialty areas.
units based on related functions or families to improve delivery
When teams are in different Organizations structured by
value streams. Localized priorities throughput, quality, and resource
locations, they can experience a functional specialization can often
focus the decision making from the flexibility within the family.
number of roadblocks to effective be organized into shared service
CIO or IT leadership team.
By adopting this approach, you communication (e.g. time zones, teams or centers of excellence
This form of decentralization is create stable product teams with regulatory differences in different whereby people are grouped based
beneficial in settings where each the right balance between countries) that may necessitate on their technical, domain, or
line of business has a unique set flexibility and resource sharing. separating those groups in the functional area within IT
of products or services that require This reinforces value delivery and organizational structure, so they (Applications, Data, Infrastructure,
specific expertise or flexible alignment to enterprise goals within have the autonomy needed to Security, etc.). This allows people
resourcing staffing between the the product lines. make critical decisions. to develop specialized knowledge
teams. and skills but can also reinforce
silos between teams.
Info-Tech Research Group | 59
2.4 Review and select a base
operating model sketch Input Output
2. For each operating model sketch, there are benefits and risks to be considered. • Operating model sketch
examples
Make an informed selection by understanding the risks that your organization
might be taking on by adopting that particular operating model.
3. If at any point in the selection process the group is unsure about which operating Materials Participants
model will be the right fit, refer back to your design principles established in
activity 1.4. These should guide you in the selection of the right operating model
and eliminate those which will not serve the organization. • Whiteboard/Flip Charts • CIO
• IT Leadership
PORTFOLIO STEERING
SOLUTIONS
Strategy
INITIATIVES
Relations
END USER
Internal Audit Lifecycle User Testing
Management
Problem Asset
Service Desk
Financial People Resource Risk Solution Management Management
Management Management User Experience
Management Architecture
Network &
Release Incident
Vendor Selection Infrastructure
Strategic Demand Systems Application Management Management
& Contract Management
Communications Management Integration Development
Management
Operational Availability &
Configuration
Change Capacity
Vendor Portfolio Knowledge Management
Management Management
Management Management
Application
Maintenance
BENEFITS RISKS
• Aligns well with an end-to-end services model; constant • IT prioritizes the initiatives it thinks are a priority to the
attention to customer demand and service supply. business based on how well it establishes good stakeholder
• Centralizes service operations under one functional area to relations and communications.
serve shared needs across lines of business. • Depends on good governance to prevent enhancements and
• Allows for economies of scale and expertise pooling to demands from being prioritized without approval from those
improve IT’s efficiency. with accountability and authority.
• Elevates sourcing and vendor management as its own strategic • This model thrives in a DevOps culture but does not mean it
function; lends well to managed service and digital initiatives. ensures your organization is a “DevOps” organization. Be sure
• Development and operations housed together; lends well to you're encouraging the right behaviors and attitudes.
DevOps-related initiatives and reduces the silos between these
two core groups.
DEMAND SERVICE
Goals, Metrics Quality
Stakeholder R&D and Incident Problem Asset
and Assurance & Service Desk BI & Reporting
Relations Innovation Management Management Management
Measurement User Testing
Organizational Security
Strategic Knowledge Demand Service Portfolio Service Security Database
Change Response &
Communications Management Management Management Enhancements Management Operations
Management Recovery
INITIATIVES ENHANCEMENTS
PORTFOLIO GOVERNANCE
STRATEGY & GOVERNANCE
SOLUTIONS
Organizational Vendor Selection
SOLUTIONS
IT Management & Data Quality & Financial Workforce Controls & Risk
IT Strategy Quality & Contract
Policies Governance Management Strategy Internal Audit Management
Management Management
Application
Goals, Metrics
Enterprise Vendor Portfolio Portfolio & People Resource External
IT Governance and Data Architecture Security Strategy
Architecture Management Lifecycle Management Compliance
Measurement
Management
PRIORITIZATION
DEVELOP
BENEFITS RISKS
• Best of both worlds of centralization and decentralization; attempts to • Different business units may bypass governance to get their specific
channel benefits from both centralized and decentralized models. needs met by functions – to alleviate this, IT must have strong
• Embeds key IT functions that require business knowledge within governance and prioritize amongst demand.
functional areas, allowing for critical feedback and the ability to • Decentralized role can be viewed as an order taker by the business if
understand those business needs. not properly embedded and matured.
• Places IT in a position to not just be “order takers” but to be more • No guaranteed synergy and integration across functions; requires strong
involved with the different business units and promote the value of communication, collaboration, and steering.
IT. • Cannot meet every business unit’s needs – can cause tension from
• Achieves economies of scale where necessary through the delivery of varying effectiveness of the IT functions.
shared services that can be requested by the function.
• Shared services can be organized to deliver in the best way that suits
the organization.
Info-Tech Research Group | 65
Hybrid Operating Model #1: LOB/Functional
Aligned
DECENTRALIZED FUNCTIONS
SHARED SERVICES
Quality
Stakeholder Demand Database
NEEDS/REQUIREMENTS
Availability & Network &
Configuration Infrastructure
Capacity Infrastructure
Management Portfolio Strategy
Management Management
STRATEGIC SERVICES
Security Enterprise
Security
Response & Data Architecture Content
Goals, Metrics Management
IT Management & Recovery Management
IT Strategy IT Governance and
Policies
User Experience
People Resource Workforce Strategic Portfolio
Management Strategy Communications Management
BENEFITS RISKS
• Focus is on the full lifecycle of a product – takes a strategic view of • If there is little or no business involvement, it could prevent IT from
how technology enables the organization. truly understanding business demand and prioritizing the wrong work.
• Promotes centralized backlog around a specific value creator, rather • A lack of formal governance can create silos between the IT products,
than a traditional project focus that is more transactional. causing duplication of efforts, missed opportunities for collaboration,
• Dedicated teams around the product family ensure you have all of the and redundancies in application or vendor contracts.
resources required to deliver on your product roadmap. • Members of each product can interpret the definition of standards (e.g.
• Reduces barriers between IT and business stakeholders; focuses on architecture, security) differently.
technology as a key strategic enabler.
• Delivery is largely done through frequent releases that can deliver
value.
PORTFOLIO STEERING
Product Prioritization
Product Prioritization
SECURITY
Security External Controls & Risk
Security Strategy
Management Compliance Internal Audit Management
STRATEGY &
GOVERNANCE Goals, Metrics Organizational
IT Management & Financial Workforce Strategic Portfolio
IT Strategy IT Governance and Quality
Policies Management Strategy Communications Management
Measurement Management
Info-Tech Research Group | 68
BENEFITS RISKS
• Strong enabler of agility as each service has the autonomy to make • Service owners require a method to collaborate to avoid duplication of
decisions around operational work versus project work based on their efforts or projects that conflict with the efforts of other IT services.
understanding of the business demand. • May result in excessive cost through role redundancies across different
• Individuals in similar roles that are decentralized across services are services, as each will focus on components like integration, stakeholder
given coaching to provide common direction. management, project management, and user experiences.
• Allows teams to efficiently scale with service demand. • Silos cause a high degree of specialization, making it more difficult for
• This is a structurally baseline DevOps model. Each group will have team members to imagine moving to another defined service group,
services built within that have their own dedicated teams that will limiting potential career advancement opportunities.
handle the full gambit of responsibilities, from new features to • The level of complex knowledge required by shared services (e.g. help
enhancements and maintenance. desk) is often beyond what they can provide, causing them to rely on
and escalate to defined service groups more than with other operating
models.
Info-Tech Research Group | 69
Hybrid Operating Model #3:
Service-Aligned Operating Model
CUSTOMER
SERVICE #1 SERVICE #2
INFRASTRUCTURE SERVICES
Availability &
Application Service Stakeholder Application Service Stakeholder Service Stakeholder
Capacity
Maintenance Enhancements Relations Maintenance Enhancements Relations Enhancements Relations
Management
Management Management
SHARED
Management
Security Security
Security Risk
Response & Security Strategy
Management Management
Recovery
Goals, Metrics
IT Management & Service Portfolio Financial People Resource Strategic Operations External
IT Strategy and Data Architecture
Policies Management Management Management Communications Management Compliance
Measurement
BENEFITS RISKS
• Organization around functions allows for diversity in approach in • Requires risk and security to be centralized and have oversight of
how areas are run to best serve a specific business unit’s needs. each division to prevent the decisions of one division from negatively
• Each functional line exists largely independently, with full capacity impacting other divisions or the enterprise.
and control to deliver service at the committed SLAs. • Less synergy and integration across what different lines of business
• Highly responsive to shifting needs and demands with direct are doing can result in redundancies and unnecessary complexity.
connection to customers and all stages of the solution development • Higher overall cost to the IT group due to role and technology
lifecycle. duplication across different divisions.
• Accelerates decision making by delegating authority lower into the • It will be difficult to centralize aspects of IT in the future, as divisions
function. adopt to a culture of IT autonomy.
• Promotes a flatter organization with less hierarchy and more direct
communication with the CIO.
Organizational
Stakeholder Division Division Strategy Division Portfolio Demand Vendor Portfolio Release
PLAN Change
Relations Governance & Roadmap Management Management Management Management
Management
Application
Organizational Solution Portfolio &
R&D and Project Requirements Knowledge Data Architecture
DESIGN Quality Architecture
SOLUTIONS
Innovation Management Analysis Management Lifecycle
Management Management
Quality
BUILD Application Systems Application
User Experience Assurance & BI & Reporting
Maintenance Integration Development
User Testing
Security
External Controls & Risk Operations Problem
Security Strategy Response & Automation
Compliance Internal Audit Management Management Management
Recovery
BENEFITS RISKS
• Allows for the organization to work in ways that best support • Inconsistency across the organization can lead to confusion on how
individual areas; for example, areas that support legacy systems can the organization should operate.
be supported through traditional operating models while areas that • Parts of the organization that work in more traditional operating
support digital transformations may be supported through more models may feel limited in career growth and innovation.
flexible operating models. • Cross-division initiatives may require greater oversight and a method
• Enables a specialization of knowledge related to each division. to enable operations between the different focus areas.
Different operating
models may be needed
by each division to
deliver on specific goals.
SHARED SERVICES
Availability & Network &
Infrastructure Incident Asset Problem
Capacity Infrastructure Service Desk
Portfolio Strategy Management Management Management Info-Tech Research Group | 74
Management Management
Create enabling teams that bridge
your divisions
The following bridges might be necessary to augment your divisions:
• Specialized augmentation: There might not be a sufficient number of resources
to support each division. These teams will be leveraged across the divisions; this
means that the capabilities needed for each division will exist in this bridge team,
Governance
rather than in the division.
• Centers of Excellence: Capabilities that exist within divisions can benefit from
shared knowledge across the enterprise. Your organization might set up centers of Division 1
excellence to support best practices in capabilities organization wide. These are
Forums in the unfix model, or communities of practice and support capability Division 2
Bridge
Bridge
Division 3
• Facilitation teams might be required to support divisions through coaching.
This might include Agile or other coaches who can help teams adopt practices …
and embed learnings.
• Holistic teams provide an enterprise view as they work with various divisions. Division n
This can include capabilities like user experience, which can benefit from the
holistic perspective rather than a siloed one. People with these capabilities Infrastructure
augment the divisions on an as-needed basis.
Info-Tech Research Group | 75
Source: Agility Scales
2.5 Customize the selected sketch
to reflect the desired future state
Input Output
1-3 hours
• Selected base operating • Customized operating
model sketch model sketch
1. Using the baseline operating model sketch, walk through each of the IT capabilities. Based on the
• Customized list of IT
outputs from activity 2.1:
capabilities
a) Remove any capabilities for which your IT organization is not responsible and/or accountable.
• Understanding of
b) Augment the language of specific capabilities that you feel are not directly reflective of what outsourcing and gaps
is being done within your organizational context or that you feel need to be changed to reflect
more specifically how work is being done in your organization.
c) Add any core capabilities from your organization that are missing from the provided IT
capability list.
Materials Participants
2. Move capabilities to the right places in the operating model to reflect how each of the core IT
processes should interact with one another.
• Whiteboard/flip charts • CIO
3. Add bridges as needed to support the divisions in your organization. Identify which capabilities will
• Operating model sketch • IT Leadership
sit in these bridges and define how they will enable the operating model sketch to deliver.
examples
Record the results in the Organizational Design Workbook
CIO
IT Leadership
Business Leadership
Phase 3 Phase 4
Redesign Your IT
Formalize the Organizational Plan for Implementation &
Structure Change Organizational Structure
Info-Tech Insight
Without considering the individual impact of the new organizational structure on
each of your employees, the change will undoubtedly fail in meeting its intended
goals and your organization will likely fall back into old structured habits.
3. Starting with your centralized capabilities, review each in turn and begin to form
logical groups of compatible capabilities. Review the decentralized capabilities and Materials Participants
repeat the process, writing additional sticky notes for capabilities that will be repeated
in decentralized units.
• Whiteboard/Flip Charts • CIO
4. Note: Not all capabilities need to be grouped. If you believe that a capability has a high
• IT Leadership
enough priority, has a lot of work, or is significantly divergent from others put this
capability by itself. • Business Leadership
5. Define a working title for each new work unit, and discuss the pros and cons of the
model. Ensure the work units still align with the operating model and make any
changes to the operating model needed.
A group consists of two or more individuals who are working toward a common goal. Group formation is how those individuals are
organized to deliver on that common goal. It should take into consideration the levels of hierarchy in your structure, the level of
focus you give to processes, and where power is dispersed within your organizational design.
Balance highly important capabilities with lower Group capabilities that increase their
priority capabilities efficacy
Importance Effectiveness
Span of
Specialization
Control
The scope of each role will be influenced by Identify the right number of
specialized knowledge and a dedicated leader employees reporting to a single
leader
Info-Tech Research Group | 83
Choose the degree of
specialization required
Be mindful of the number of hats you’re placing on any one role.
mandates
1-3 hours
1. Break into teams of three to four people and assign an equal number of work units to
each team.
2. Have each team create a set of statements that describe the overall purpose of that
working group. Each mandate statement should:
• Be clear enough that any reader can understand.
• Explain why the work unit exists, what it does, and what it is accountable for.
Materials Participants
• Be distinguishable enough from your other work units to make it clear why the
work is grouped in this specific way, rather than an alternative option.
3. Have each group present their work unit mandates and make changes wherever • Whiteboard/Flip Charts • CIO
necessary. • IT Leadership
• Business Leadership
Info-Tech Insight
Do not bias your role design by focusing on your existing staff’s competencies. If you begin to focus on your
existing team members, you run the risk of artificially narrowing the scope of work or skewing the
responsibilities of individuals based on the way it is, rather than the way it should be. Info-Tech Research Group | 90
3.3 Define roles inside the
work units Input Output
1-3 hours
1. Select a work unit from the organizational sketch. • Work units • Roles with clarified
responsibilities and
• Work unit mandates
2. Describe the most senior role in that work unit by asking, “what would the leader of accountabilities
this group be accountable or responsible for?” Define this role and move the • Responsibilities
capabilities they will be accountable for under that leader. Repeat this activity for the • Accountabilities
capabilities this leader would be responsible for.
3. Continue to define each role that will be required in that work unit to deliver or provide
oversight related to those capabilities.
4. Continue until key roles are identified and the capabilities each role will be accountable
Materials Participants
or responsible for are clarified.
5. Remember, only one role can have accountability for each capability but several can • Whiteboard/Flip Charts • CIO
have responsibility.
• IT Leadership
6. For each role, use the list of capabilities that the position will be accountable, • Business Leadership
responsible, or accountable and responsible for to create a job description. Leverage
your own internal job descriptions or visit our Job Descriptions page.
Record the results in the Organizational Design Workbook Info-Tech Research Group | 91
Delivery model for product or solution
development
Can add additional complexity or clarity
• Certain organizational structures will require a specific type of resourcing model to meet expectations and deliver on the development or sustainment
of core products and solutions.
• There are four common methods that we see in IT organizations:
o Functional Roles: Completed work is handed off from functional team to functional team sequentially as outlined in the organization’s SDLC.
o Shared Service & Resource Pools (Matrix): Resources are pulled whenever the work requires specific skills or pushed to areas where product
demand is high.
o Product or System: Work is directly sent to the teams who are directly managing the product or directly supporting the requestor.
o Skills & Competencies: Work is directly sent to the teams who have the IT and business skills and competencies to complete the work.
• Each of these will lead to a difference in how the functional team is skilled. They could have a great understanding of their customer, the product, the
solution, or their service.
Info-Tech Insight
Despite popular belief, there is no such thing as the Spotify model, and organizations that structured themselves based on the original Spotify
drawing might be missing out on key opportunities to obtain productivity from employees.
Sources:
Indeed, 2020; Agility Scales Info-Tech Research Group | 92
There can be different patterns to structure and
resource your product delivery teams
The primary goal of any product delivery team is to improve the delivery of value for customers and the business based on your product
definition and each product’s demand. Each organization will have different priorities and constraints, so your team structure may take
on a combination of patterns or may take on one pattern and then transform into another.
How Are Resources and Work
Delivery Team Structure Patterns
Allocated?
Functional • Teams are divided by functional responsibilities (e.g. developers, testers,
business analysts, operations, help desk) and arranged according to their
Completed work is handed off from team to
team sequentially as outlined in the
Roles placement in the software development lifecycle (SDLC). organization’s SDLC.
Product or • Teams are dedicated to the development, support, and management of specific Work is directly sent to the teams who are
directly managing the product or directly
System products or systems.
supporting the requester.
Skills and • Teams are grouped based on skills and competencies related to technology
(e.g. Java, mobile, web) or familiarity with business capabilities (e.g. HR,
Work is directly sent to the teams who have
the IT and business skills and competencies
Competencies Finance). to complete the work.
Development Testing
Product Release Product Release
Operations
Resourced as
needed
Testing
Intake
Product Team
Operations
For more information about delivering in a product operating model,
refer to our Deliver Digital Products at Scale blueprint.
Info-Tech Research Group | 94
Product Release Product Release
3.4 Finalize the
organizational chart Input Output
1-3 hours
1. Import each of your work units and the target-state roles that were identified for each. • Work units • Finalized organizational
chart
• Work unit mandates
2. In the place of the name of each work unit in your organizational sketch, replace the
work unit name with the prospective role name for the leader of that group. • Roles with accountabilities
and responsibilities
3. Under each of the leadership roles, import the names of team members that were part of
each respective work unit.
4. Validate the final structure as a group to ensure each of the work units includes all the
necessary roles and responsibilities and that there is clear delineation of Materials Participants
accountabilities between the work units.
• IT Leadership
• Business Leadership
Risk Financial or
Likelihood
Severity Reputational Impact
Every organizational structure will include certain risks that should have been
considered and accepted when choosing the base operating model sketch. Now that
the final organizational structure has been created, consider if those risks were
mitigated by the final organizational structure that was created. For those risks that
weren’t mitigated, have a tactic to control risks that remain present.
3. Consider if there are additional risks that need to be considered with the new
organizational structure based on the customizations made.
4. For each risk, rank the severity of that risk on a scale of low, medium, or high. Materials Participants
5. Determine one or more mitigation tactic(s) for each of the risks identified. This tactic
should reduce the likelihood or impact of the risk event happening.
• Whiteboard/Flip Charts • CIO
• IT Leadership
• Business Leadership
CIO
IT Leadership
Business Leadership
Managing a change that requires replanning and reorganizing and that causes
people to feel like they have lost control over aspects of their jobs.
– Padar et al., 2017
This
PREPARE
blueprint is
D Desire: Ensure the new structure is something people are seeking and
will lead to individual benefits for all.
mostly
focused on
the prepare
and
K Knowledge: Provide stakeholders with the tools and resources to function in transition
components.
their new roles and reporting structure.
TRANSITION
R
FUTURE
Reinforcement: Emphasize and reward positive behaviors and attitudes
related to the new organizational structure.
• To succeed in the process, consider creating an implementation plan that adequately considers these five components.
• Each of these are critical to supporting the final organizational structure that was established during the redesign process.
Transition Plan: Identify the appropriate approach to making the transition, and ensure the transition plan
works within the context of the business.
Implementation Plan
Communication Strategy: Create a method to ensure consistent, clear, and concise information can be
provided to all relevant stakeholders.
Plan to Address Resistance: Given that not everyone will be happy to move forward with the new
organizational changes, ensure you have a method to hear feedback and demonstrate concerns have been
heard.
Employee Development Plan: Provide employees with tools, resources, and the ability to demonstrate these
new competencies as they adjust to their new roles.
Monitor and Sustain the Change: Establish metrics that inform if the implementation of the new
organizational structure was successful and reinforce positive behaviors.
Info-Tech Research Group | 101
Define the type of change the organizational Transition Plan
structure will be
As a result, your organization must adopt OCM practices to better support the acceptance and longevity of the changes
being pursued.
Incremental Transformational
Change Change
Organizational change management is highly Organizational change management is required
recommended and beneficial for projects that for projects that require people to:
require people to: Move into different roles, reporting structures,
Adopt new tools and workflows. and career paths.
Learn new skills. Embrace new responsibilities, goals, reward
Comply with new policies and procedures. systems, and values.
Stop using old tools and workflows. Grow out of old habits, ideas, and behaviors.
Lose stature in the organization.
Info-Tech Insight
How you transition to the new organizational structure can be heavily influenced by HR. This is the time to be
including them and leveraging their expertise to support the transition “how.”
Info-Tech Research Group | 102
Transition Plan
Transition Plan Options
Description Pros Cons Example
• More risky. A tsunami in Japan
• People may not buy into stopped all imports and
Change that needs to
exports. Auto
Big Bang happen immediately – • It puts an immediate stop to the current way of operating. the change immediately.
• Occurs quickly. • May not receive the manufacturers were unable
Change “ripping the bandage
training needed to adjust to get parts shipped and
off.”
to the change. had to immediately find an
alternative supplier.
2. Once you’ve defined all the changes required, consider the three different transition
plan approaches: big bang, incremental, and pilot. Each of the transition plan
approaches will have drawbacks and benefits. Use the list of changes to inform the best
approach.
Materials Participants
3. If you are proceeding with the incremental or the pilot, determine the order in which
you will proceed with the changes or the groups that will pilot the new structure first. • Whiteboard/Flip Charts • CIO
• IT Leadership
• HR Business Partners
Record the results in the Organizational Design Workbook
Info-Tech Research Group | 104
Communication
Make a plan to effectively manage and Strategy
• IT Leadership
• Business Leadership
Be Clear
• Say what you mean and mean what you say.
• Choice of language is important: “Do you think this is a good idea? I think we could really benefit from your insights and experience here.” Or
do you mean: “I think we should do this. I need you to do this to make it happen.”
• Don’t use jargon.
Be Consistent
• The core message must be consistent regardless of audience, channel, or medium.
• Test your communication with your team or colleagues to obtain feedback before delivering to a broader audience.
• A lack of consistency can be interpreted as an attempt at deception. This can hurt credibility and trust.
Be Concise
• Keep communication short and to the point so key messages are not lost in the noise.
• There is a risk of diluting your key message if you include too many other details.
Be Relevant
• Talk about what matters to the stakeholder.
• Talk about what matters to the initiative.
• Tailor the details of the message to each stakeholder’s specific concerns.
• IT thinks in processes but stakeholders only care about results: talk in terms of results.
• IT wants to be understood but this does not matter to stakeholders. Think: “what’s in it for them?”
• Communicate truthfully; do not make false promises or hide bad news.
Info-Tech Research Group | 108
Frequently asked questions (FAQs) provide a Communication
Strategy
• What does the new organizational structure look like? • Change communication
message
• What are the benefits to our IT staff and to our business partners?
2. Think about any key questions that may rise around the transition:
• How will the IT management team share new information with me?
Materials Participants
• What is my role during the transition?
• What impact is there to my reporting relationship within my department? • Whiteboard/Flip Charts • CIO
• What are the key dates I should know about? • IT Leadership
3. Determine the best means of socializing this information. If you have an internal wiki • Business Leadership
or knowledge-sharing platform, this would be a useful place to host the information.
Active
Detachment Questioning Acceptance
Resistance
Info-Tech Insight
People resist changes for many reasons. When it comes to organizational redesign changes, some of the most
common reasons people resist change include a lack of understanding, a lack of involvement in the process, and
fear.
Info-Tech Research Group | 111
Include employees in the employee Employee
Development Plan
development planning process
Structure Tasks
Leadership
Measurement
Communication
Tools &
Disincentives
Resources
Sustainment
Empowerment Incentives
Plan
Sustain the change by following through with stakeholders, gathering feedback, and ensuring that the change rationale and impacts
are clearly understood. Failure to so increases the potential that the change initiative will fail or be a painful experience and cost
the organization in terms of loss of productivity or increase in turnover rates.
Info-Tech Research Group | 113
Monitor & Sustain
Support sustainment with clear the Change
measurements
• Measurement is one of the most important components
Every measurement should be rooted to a goal. Many
of monitoring and sustaining the new organizational
of the goals related to organizational design will be
structure as it provides insight into where the change is
founded in the driver of this change initiative
succeeding and where further support should be added.
• There should be two different types of measurements:
Once the goals have been defined, create one or more
1. Standard Change Management Metrics
measurements that determines if the goal was
2. Organizational Redesign Metrics
successful.
• When gathering data around metrics, consider other
forms of measurement (qualitative) that can provide
Use specific key performance indicators (KPIs) that
insights on opportunities to enhance the success of the
contain a metric that is being measured and the
organizational redesign change.
frequency of that measurement.
Info-Tech Insight
Obtaining qualitative feedback from employees, customers, and business partners can provide insight into where the new
organizational structure is operating optimally versus where there are further adjustments that could be made to support the
change.
Info-Tech Research Group | 114
Monitor & Sustain
4.4 Consider sustainment the Change
3. Once you have a list of measurements, use these to determine the specific KPI that can
be qualified through a metric. Often you are looking for an increase or decrease of a
particular measurement by a dollar or percentage within a set time frame. Materials Participants
4. Use the example metrics in the workbook and update them to reflect your
organization’s drivers. • Whiteboard/Flip Charts • CIO
• IT Leadership
• Business Leadership
Info-Tech
• Continue into the second phase of the organizational redesign process by defining the
required workforce to deliver.
Research
• Leveraging trends, data, and feedback from your employees, define the competencies
needed to deliver on the defined roles.
Ugbad Farah Research Director Ari Glaizel Practice Lead Valence Howden Principal Research
Director
Youssef Kamar Senior Manager, Carlene McCubbin Practice Lead Baird Miller Executive Counsellor
Consulting
Josh Mori Research Director Rajesh Parab Research Director Gary Rietz Executive Counsellor
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Info-Tech Research Group | 120
Appendix
IT Culture Framework
This framework leverages McLean & Company’s
adaptation of Quinn and Rohrbaugh’s Competing Values
Approach.
Competitive Innovative
• Autonomy • Adaptable
expectations
• Confront conflict • • Innovative
Aggressive
• • Quick to take advantage of opportunities
directly High pay for good
• Decisive • Risk taking
performance
• Competitive • • Opportunities for professional growth
Working long hours
• Achievement • • Not constrained by rules
Having a good
• Tolerant
oriented reputation
• Results oriented • • Informal
Being
• High performance • Enthusiastic
distinctive/different