404 MAN Principles of Sales & Marketing

Assignment 1/2

Jathursa Gunasingam Student ID: 8286354

 Toyota motors were developed in 1937 in
Japan and introduced as the first product
based in the UK in 1965. Because of its better
production, it becomes the top selling brand Business mission Competitive Analysis
in the United States over time. In the 1980s,   There are too many automotive companies
"Toyota will lead the future mobility competing for market share in the automotive
the company began producing vehicles, and
now it is a globally recognized selling brand. society, enriching lives around the market. As a result of decreased demand, a decrease
Eventually, it will take the top spot in the world with the safest and most in prices, and competition in automotive financing,
selling list. responsible ways of moving people. the company's margins shrank, which resulted in no
Through our commitment to quality, significant growth in 2016. There were a number of
factors affecting competition in the automotive
Benefits of Battery Electric Customer Analysis ceaseless innovation, and respect for
industry, including product features, price safety,
Vehicles Customers of Toyota are from age the planet, we strive to exceed fuel economy, and customer service standards. 
groups of 30- 50 years. Toyota expectations and be rewarded with a  Suzuki is in competition with a variety of
Electric vehicles produce no tailpipe emissions since they
run on battery power alone. Aside from being easy to
focuses middle-income group smile. We will meet challenging goals companies in the automotive industry, including
charge and easy to drive, electric vehicles have lower customers and produces value by engaging the talent and passion of Honda, Nissan, Ford, and General Motors. 
running costs than conventional vehicles. The cars are free for money automotive vehicle. people who believe there is always a
to drive in cities where there are low emissions zones and
congestion charges.
better way." Toyota. 2019.
Market analysis
Volatility in oil prices, currency exchange rate, increasing the Staying Power
Toyota Battery Electric Vehicles bargaining power of customers and suppliers, rising labour costs, Like every element in Toyota, the
Powered by our experience in electrification, we offer rising infrastructure costs, and government regulations are some of batteries in our electric vehicles are
unprecedented performance, reliability, and power. Battery- engineered to last. For peace of mind,
the factors affecting the operation of the companies in the
electric vehicles emit no tailpipe emissions since they run every battery comes with an 8
automotive market. 
solely on battery power, unlike gasoline-powered vehicles. Business Benefit year/100,000 mile warranty.

As a company car driver and as an employer,

driving an electric vehicle can save you money.
Every aspect of Toyota's business is committed to diversity. Two fundamental principles have guided A lower benefit in kind rate for company car
everything they have done: respect for people and continuous improvement. This belief has been drivers results in lower CO2 emissions.
supported by work from the United Nations, which explains diversity efforts in the workplace Employers can also benefit from lower CO2
facilitate the exchange of various perspectives, improve problem-solving by inviting different ideas emissions by reducing Class 1A National
and create a respectful, accepting work environment, all of which make logical business sense. Insurance contributions.
 REFERENCE
Electric Car Battery Life | Electric Life | MG MOTOR UK. (n.d.). Www.mg.co.uk. Retrieved September 12, 2022, from
https://www.mg.co.uk/electric-life/guide-electric-car-battery-life
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https://carfromjapan.com/article/industry-knowledge/how-much-does-it-cost-to-make-a-car/ [Accessed 18 Oct. 2019].
Nkomo, T. (n.d.). Analysis of Toyota Motor Corporation. [online] Harvard Scholar. Available at: https://
scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf [Accessed 16 Oct. 2019].
Toyota. (n.d.). Hybris FAQ's. [online] Available at: https://www.toyota.co.uk/hybrid/hybrid-faq/ [Accessed 16 Oct. 2019].
Toyota global. (2017). Annual report. [online] Available at: https://www.toyota-global.com/pages/contents/
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