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Chapter 2 - Guestology

This chapter introduces the field of guestology and the role of a guestologist. It aims to teach students to define guestology, determine predictors of customer expectations, identify different types of customers, and understand that customers define value and quality. The chapter provides learning objectives for students to be able to do these things by the end.

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Jay ar Parreno
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94 views23 pages

Chapter 2 - Guestology

This chapter introduces the field of guestology and the role of a guestologist. It aims to teach students to define guestology, determine predictors of customer expectations, identify different types of customers, and understand that customers define value and quality. The chapter provides learning objectives for students to be able to do these things by the end.

Uploaded by

Jay ar Parreno
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CHAPTER 2:

GUESTOLOG
Y
LEARNING OBJECTIVES
AT THE END OF THIS CHAPTER, THE STUDENTS SHOULD BE ABLE TO:

- DEFINE WHAT GUESTOLOGY IS AND WHAT A


GUESTOLOGIST IS;

- DETERMINE THE PREDICTORS OF CUSTOMER


EXPECTATION;

- IDENTIFY THE DIFFERENT TYPES OF CUSTOMERS;


AND

- DETERMINE WHO DEFINES VALUE AND QUALITY.


END OF CHAPTER 2

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