ENGLISH FOR IT 1 Multimedia Students

2nd topic
OBJECTIVES
Student will be able to understand a primary introduction to the English in Graphic
Design to understand how to use appropriate vocabularies.
Vocab: plan, analyze, create, develop, produce, portray, execute, gather, perform,
identify, prepare, illustrate, consult, specialize in, present, complete, assists, reviews,
supervision, devote, order, solution, layout, report, display, packaging, brochure,
service, logo, sign, signage, media, customer, audience, sketch, size, arrangement,
charts, data, copywriter, approval, ink, error, software, equipment, sample, visual,
effective, various, promotional, distinctive, environmental, graphic, cognitive,
cultural, physical, social, relevant, corporate, different, creative, considerable.
 WORD BUILDING
Group the words classes/ part of speech of the provided vocabularies!

Verbs Nouns Adjectives Adverbs

1. 1. 1. 1.

2. 2. 2. 2.

3. 3. 3. 3.

4. 4. 4. 4.

5. 5. 5. 5.

6. 6. 6. 6.
Find the word combinations beginning with:
visual …, effective …, electronic …, various …, graphic …, promotional …, marketing …,
distinctive …, interactive …, multimedia …, cognitive …, relevant …, creative …, different …,
completed …, specialized …, considerable ….

Give synonyms to the following words:

to produce, to determine, to consider, to gather, to perform, to identify, to continue, to develop, to
prepare, to consult, to present, to assist, to review, to supervise, to complete, to devote;  \

Give antonyms to the following words:

effective, increasing, new,relevant, important, different, completed, considerable. 

Find in the dictionary interesting phrases with the words:

size, equipment, business, error, arrangement, sound, artwork, target, strategy, way, layout, approval,
research.
Name in one word:
a) the act of agreeing that something is good =
b) a piece of information, spoken or written, passed from one person to another =
c) an identifying symbol used as a trademark =
d) a large business organization =
e) one who buys and uses goods and services =
f) the exclusive right to reproduce, publish, and sell an original work, or any part of it, for a
certain number of years =
g) a person using the services of a lawyer, architect, or other professional person =
h) relating to the arts of representation, decorating,, and printing on a flat surfaces =
Grammar exercises
Make the following sentences negative:
1. Graphic designers use specialized computer software packages.
2. They find the most effective way to get messages.
3. The first step in developing a new design is to determine the needs of the client.
4. They may create graphs and charts from data for use in publications.
5. Identifying the needs of consumers is becoming increasingly important for graphic designers.
6. Graphic designers also may produce the credits that appear before and after television programs.
 Make up questions from this jumbled words.
1. Do develop and what graphic produce designers?
2. Gather do relevant how information designers?
3. Designers a what to time do devote considerable?
4. Graphic why use computer designers do packages software?
5. The design who designers do the present completed?
6. Sketches do how graphic or prepare designers layouts?
 Graphic designers
Graphic design is versatile. It may embrace a multitude of diverse design-related industries. However, on the whole design
encompasses services provided by professional artists, designers and image makers. We think graphic design is not just a beautiful
visual representation, but a science in its own right, with its own philosophy and history. It marries painter’s art and analyst’s
precision. After all, any graphic design, operating non-verbal and visual symbols, may exert great influence on the audience. Graphic
designers – or graphic artists - plan, analyze, and create visual solutions to communications problems. They find The most effective
way to get messages across in print and electronic media using color, type, illustration, photography, animation, and various print and
layout techniques. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate
reports, and other publications. They also produce promotional displays, packaging, and marketing brochures for products and
services, design distinctive logos for products and businesses, and develop signs and signage system called environmental graphics
for business and government. An increasing number of graphic designers also develop material for Internet Web pages, Interactive
media, and multimedia projects Graphic designers also may produce the credits that appear before and after television programs and
movies. The first step in developing a new design is to determine the needs of the client, the message the design should portray, and
its appeal to customers or users. Graphic designers Consider cognitive, cultural, physical, and social factors in planning and executing
designs for the target audience. Designers gather relevant information by meeting with clients, creative or art directors, and by
performing their own research. Identifying the needs of consumers is becoming increasingly important for graphic designers as they
continue to develop corporate communication strategies in addition to creating designs and layouts. Graphic designers prepare
sketches or layouts - by hand or with the aid of a computer to Illustrate their vision for the design. They select colors, sound, artwork,
photography, animation, style of type, and other visual elements for the design. Designers also select the size and arrangement of the
different elements on the page or screen. They may create graphs and charts from data for use in publications, and they often consult
with copywriters on any text that accompanies the design. Designers then present the completed design to their clients or art or
creative director for approval. In printing and publishing firms, graphic designers also may assist the printers by selecting the type of
paper and ink for the publication and reviewing the mock-up design for errors before final publication. Graphic Designers use
specialized computer software packages to help them create layouts and design elements and to program animated graphics. Graphic
designers sometimes supervise assistants who follow instructions to complete parts of the design process. De signers who run their
own businesses also may devote a considerable time to developing new business contacts, choosing equipment, and performing
administrative tasks, such as reviewing catalogues and ordering samples. The need for up-to-date Computer and communications
equipment is an ongoing consideration for graphic designers.
 READING COMPREHENSION
Read the text once again and give the main idea.
The text is about …, the text covers the problems of …, the text discusses the issues of … etc.
 (simple essay)
Answer the questions:
1. What is the first step in developing a new design?
2. What do graphic designers produce?
3. What factors do graphic designers consider?
4. How do designers gather relevant information?
5. How do graphic designers prepare sketches or layouts?
6. Who do they present the completed design to?
7. Why do graphic designers use specialized computer software packages?
True or false:
1. Graphic designers sometimes supervise 1st year students who follow instructions to
complete parts of the design process.
2. Graphic designers prepare sketches by hand only to illustrate their vision for the design.
3. Graphic designers use specialized computer software packages to help them create layouts
and design elements and to program animated graphics.
4. Designers then present the completed design to the constructor for approval.
5. They select colors, sound, artwork, photography, animation, style of type, and other visual
elements for the design
GROUP ASSIGNMENT
Work in pairs and discuss the following topics:
1. Various techniques used by graphic designers.
2. Specialized computer software packages that help designers to develop their
designs.
3. The most effective ways to solve communications problems by graphic
designers.