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Baka Report

The document defines text and discusses its categorization and advantages/disadvantages as a medium. Text is defined as any human-readable sequence of characters that can form intelligible words. It may be in plain, formatted, or hypertext form. As a medium, text has advantages like being low-cost and effective for presenting complex concepts, but disadvantages like requiring more effort from the user than visual media. The document also discusses concepts like social values presented in media texts and key considerations for selecting text fonts.

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jiya the pogi
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120 views15 pages

Baka Report

The document defines text and discusses its categorization and advantages/disadvantages as a medium. Text is defined as any human-readable sequence of characters that can form intelligible words. It may be in plain, formatted, or hypertext form. As a medium, text has advantages like being low-cost and effective for presenting complex concepts, but disadvantages like requiring more effort from the user than visual media. The document also discusses concepts like social values presented in media texts and key considerations for selecting text fonts.

Uploaded by

jiya the pogi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TEXT INFORMATION AND MEDIA

DEFINING TEXT

ACCORDING TO ROUSE (2015), A TEXT IS ANY “HUMAN-READABLE SEQUENCE


OF CHARACTERS” THAT CAN FORM INTELLIGIBLE WORDS. IT MAY BE IN THE
FORM OF PHONETIC CHARACTERS OR EVEN GLYPHS WHICH ARE ASSOCIATED
WITH ANCIENT WRITING CULTURE. TEXT, WHEN USED IN INFORMATION
TECHNOLOGY, IS DISTINCT FROM “NONCHARACTER ENCODED DATA, SUCH AS
GRAPHIC IMAGES IN THE FORM OF BITMAPS AND PROGRAM CODE.”

ACCORDING TO PAREKH (2006), THE TEXTUAL MEDIUM OFFERS AN EASIER


AND MORE FLEXIBLE USE IN TERMS OF CONTENT PRODUCTION, WHICH IS WHY
IT IS IDEAL FOR LEARNING. TEXT IS ONE OF THE ELEMENTS OF MULTIMEDIA
PRODUCTS THAT CAN THEN BE COMBINED WITH SEVERAL OTHER ELEMENTS
TO PRESENT INFORMATION AND CREATE AN IMPRESSION OR IMPACT.
A TEXT MAY BE CATEGORIZED INTO THREE:
1. PLAINTEXT – CONSISTING OF FIXED SIZED CHARACTERS
HAVING ESSENTIALLY THE SAME TYPE OF APPEARANCE.
2. FORMATTED TEXT – APPEARANCE CAN BE CHANGES
USING FONT PARAMETERS.
3. HYPERTEXT – SERVE TO LINK DIFFERENT ELECTRONIC
DOCUMENTS AND ENABLE USERS TO JUMP FROM ONE TO
OTHER IN A NONLINEAR WAY.
Advantage Disadvantage
 Is relatively low-priced to produce.  Is less memorable than other visual
 Present abstruse concept effectively. media.
 Clarifies other media.  Requires more consideration from the
 Administer affection.
user than other media.
 Is easily changed and updated.
 Can be bulky.
UNDERSTANDING VALUES
ALL MEDIA TEXTS ARE COMPOSED. AS A DEVELOPMENT, THEY OFTEN
REVERSE CIVIL ATTITUDE – THE ASPECT, ATTITUDES AND BELIEFS – OF THE
PERIOD IN WHICH THEY ARE MADE. DESPITE THIS, THERE ARE MANY
MORALS THAT DO NOT ADJUST OR CHANGE. SOCIAL VALUES CAN BE
SCRUTINIZED ASSERTIVE, APPEARING (EMERGING) OR OPPOSITIONAL.
ASSERTIVE VALUES ARE THOSE HELD BY THE MOST OF THE PEOPLE IN A
SOCIETY. EMERGING VALUES ARE ASSUMPTION OR ATTITUDES HELD BY A
GROWING POPULATION IN A SOCIETY.
WHEN REVIEWING ACTUAL TEXT, THESE VALUES MAY FINALLY
DEVELOP INTO ASSERTIVE. OPPOSITIONAL VALUES ARE ASSUMPTIONS
WHICH ARE IN EXPLICIT TO THOSE HELD BY THE MAJORITY OF THE
POPULATION IN THE SOCIETY.
TEACHING MEDIA WITH KEY CONCEPTS
THE CENTRAL CONCEPT OF THE CLASSICAL IS THE IDEA THAT ALL
STATEMENT, ALL DISSERTATION, IS A HYPOTHESIS OF REALISM. EVERY
EXPLANATION OR DEMONSTRATION OF THE WORLD, FICTIONAL OR
OTHERWISE, IS A CHALLENGE TO EXPLAIN OR DEFINE REALISM, AND IS IN
SOME WAY A CREATION – AN ASSORTMENT AND COLLATION OF PARTICULARS
TO INTERCONNECT FEATURES OF THE CREATOR’S VIEW OF REALISM. THERE
ARE NO IMPARTIAL, VALUE-FREE DESCRIPTIONS OF REALITY – IN PRINT, IN
WORD, IN GRAPHIC FORM. A THOUGHTFUL OF THIS CONCEPT IS THE
PRELIMINARY POINT FOR A DANGEROUS ASSOCIATION TO THE MEDIA.
THE PERCEPTION LEADS TO A THREE COMPREHENSIVE AREAS WITHIN
WHICH WE CAN INCREASE QUERIES THAT WILL HELP STUDENTS TO
“ANALYZE” THE MEDIA: TEXT, AUDIENCE AND PRODUCTION. MORE IN
REPRESENTATION.
VISUAL AS TEXT
A VISUAL IS A TEXT IN WHICH THE PICTURE SHOWS A
CONSIDERABLE APPEARANCE TO THE AUDIENCES’
FEEDBACK. ALTHOUGH VISUAL TEXTS COMPOSE CONTENT.
THEY DON’T HAVE TO BE BEYOND WORDS: IN FACT, WORDS
AND IMAGES ARE USUALLY UNITED TO COMPOSE
DEFINITION.
THIS IMAGE CAN CAPTIVATE THE
VIEWERS BECAUSE OF THE TEXT. THE
TEXT ALSO WANTS TO ADVERTISE OR
PROMOTE WHAT’S ON THE IMAGE, THEY
ASSURE THAT THE VIEWERS WILL LOOK
AT THIS IMAGE. THEY INFLUENCE, TOO,
AND CULTIVATE OTHERS AS WHAT’S
BEING SAID ON THE TEXT.
MAKING SENSE OF TEXTUAL MEANING

IT SEEMS TO BE AN ACTUAL MODEST MATERIAL TO


COMPREHEND THE SENSE OF MEDIA PRODUCTION AS TEXT – LOTS
OF US DO IT EVERY DAY AS A MATTER OF SEQUENCE. WE LOG ON
TO WEBSITES, LISTEN TO THE RADIO AND WATCH TV.
HAPPENSTANCE PUBLICITY ACROSS ALL MEDIA METHODS IN A
COUNTLESS OF WAYS. SO FAST AND SO OFTEN DO THEY LOOK
THAT SEPARATE ADVERTISEMENTS HARDLY REGISTER IN OUR
AWARENESS.
SELECTING CRITERIA IN TEXT INFORMATION AND MEDIA

SELECTING AN APPLICABLE FONT OR FAMILY FOR TEXT USAGE IS A


KEY ATTITUDE OF AN ARRANGEMENT PROJECT. THE BEST STARTING
POINT IS TO CERTIFY THE CONCERN OF YOUR CLIENT OR CUSTOMER
AND THE NEEDS OF THE AUDIENCE.
HERE ARE THE KEY ASPECTS TO SCRUTINIZE WHEN LOOKING FOR AN
APPLICABLE TEXT TYPEFACE:

1. DEMOGRAPHIC – BE CLEAR TO THE INTENTION OF THE PIECE.


2. LEGIBILITY – SAVE MORE FANCY AND EYE-CATCHING LAYOUT FOR HEADLINES
AND TITLES.
COPY LENGTH – FOR A BOOK, MAGAZINE OR BROADSHEET, THE TYPEFACE YOU
PREFER WILL BE USED TO FIRM LENGTHY COPY. FOR THIS DESIRE, THE AMOUNT
OF APPROPRIATE SIMPLICITY OR LEGIBILITY IS GREATER THAN IF THE TYPEFACE
WERE BEING USED FOR A FEW LINES OR A CHAPTER OR TWO. FOR BETTER TYPE,
A TYPEFACE WITH A BIT MORE PERSONALITY CAN BE NOTICED, BECAUSE THE
READER’S MIND IS LESS TO BE DISTURBED.

4. SERIF VS. SANS


4. FONT FAMILY SIZE – DETERMINE EARLIER HOW HUGE OR LARGE A FONT FAMILY IS REQUIRED TO SEE ALL YOUR
TYPOGRAPHIC NEED.

INFORMATION IS EVERYWHERE. IT JUST TAKES KNOWING WHERE TO LOOK FOR THEM. TEXTS HAVE BEEN
CONVERTED TO ELECTRONIC OR DIGITAL FORMS WHICH MAKE THEM EASIER TO ACCESS. BUT PRINTED MEDIA
SUCH AS NEWSPAPERS, MAGAZINES, AND BOOKS, HAVE NOT TOTALLY LOST THEIR RELEVANCE; THEY STILL ARE
CONSIDERED SOME OF THE EASIEST WAYS TO REACH AUDIENCES.

PRINT MEDIA ARE ADVANTAGEOUS IN THAT THEY MAY HAVE A FOLLOWING AMONG CONSUMERS, ESPECIALLY
MEDIA THAT TARGET A PARTICULAR AUDIENCE. MAGAZINE AND NEWSPAPER SUBSCRIBERS PREFER THE PHYSICAL
FORM BECAUSE THEY CAN BE KEPT FOR SOME TIME WITHOUT HAVING TO WORRY THAT THE INFORMATION MAY BE
UNRECOVERABLE. ALSO, THE PRINT MEDIA IS EASIER TO SPREAD IN ANY GIVEN LOCALE. NEWSPAPERS ARE STILL
EFFECTIVE IN INFORMING MEMBER OF A COMMUNITY ABOUT LOCAL EVENTS. READERSHIP IS NOT A PROBLEM
BECAUSE SOME PRINT MATERIALS ALREADY HAVE TRUSTED FOLLOWERS (FEDENA, 2012).

THE MAIN CONCERN IN THE USE OF PRINTED TEXT IS ITS GEOGRAPHICAL REACH. I9T MAY NOT BE ABLE TO CROSS
OVER PHYSICAL DISTANCES, AND THUS, THE INTERNET MAY BE THE BETTER CHOICE FOR DISSEMINATING
INFORMATION IN SUCH CASE. PRINT MEDIA TAKES MORE TIME AND EFFORT TO PREPARE, ESPECIALLY NEWSPAPERS
WHICH ARE FACED WITH TIGHT DEADLINES. SOME MEMBERS OF THE PRINTED TEXTS’ TARGET AUDIENCE MAY NOT
ALSO BE ABLE TO HAVE ACCESS ON THE MATERIAL FOR THEIR LACK OF MEANS TO DO SO. THE INTERNET MAY BE
MORE UBIQUITOUS IN THIS CASE. ALSO, NEWSPAPERS AND MAGAZINES MAY BE THROWN AWAY OR KEPT ASIDE
AFTER THEY HAVE BEEN READ BY PEOPLE, AND THUS, THESE PRINTED MATERIALS MAY NOT PROVE TO BE TOO
USEFUL TO OTHERS.
CREATORS OF TEXT INFORMATION
1. AUTHOR – WRITES STORIES OR ARTICLES ON A VARIETY OF TOPICS. HE
USUALLY WRITES ARTICLES OR STORIES THAT ARE LONGER, LIKE A NOVEL.
2. WRITER – A PERSON WHO IS MORE ASSOCIATED WITH WRITING LITERARY
WORKS, SUCH AS POEMS AND SHORT STORIES.
3. CONTRIBUTOR – SUBMITS ARTICLES ON TOPICS THAT ARE OF PARTICULAR
INTEREST. ARTICLES WRITTEN BY CONTRIBUTORS ONLY RUN DEPENDING ON
THE THEME AND/OR SPACE AVAILABLE. HIS WORKS DO NOT APPEAR ON A
REGULAR BASIS.
4. COLUMNIST – SOMEONE WHO WRITES HIS OPINION, INSIGHTS, AND
COMMENTARIES ABOUT POLITICAL OR SOCIAL ISSUES. HIS WORKS APPEAR ON
A REGULAR BASIS.
5. BLOGGER – WRITES PERSONAL OPINIONS ABOUT ISSUES OR TOPICS THAT
INTEREST HIM. HE SHARES HIS REFLECTIONS, EXPERIENCES, AND ACTIVITIES
THROUGH A BLOG ENTRY.
6. DATA ENCODER – IN CHARGE OF ENCODING THE HANDWRITTEN TEXT INTO
SOFT COPY.
7. LAYOUT AND GRAPHIC ARTIST – THE AUTHOR OR WRITER COORDINATES
WITH THE LAYOUT AND GRAPHIC ARTIST SO THAT THE TEXT CORRECTIONS ON
HIS MANUSCRIPT ARE CORRECTLY IMPLEMENTED.
8. EDITOR – ALL EDITORIAL CONCERNS AND QUERIES PERTAINING TO THE
CONTENT AND FORMAT OF THE MANUSCRIPT ARE ADDRESSED.
9. PUBLISHER – RESPONSIBLE FOR PREPARING, ACQUIRING, AND MANAGING A
PUBLICATION.

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