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Apple's Change Management

The document discusses Apple's change management, background, mission, vision, management theory, and levels and functions of management. It explains how Apple uses scientific management and outlines its planning, organizing, leadership and controlling functions to manage change and innovation.

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rosine Ndikubwimana
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248 views14 pages

Apple's Change Management

The document discusses Apple's change management, background, mission, vision, management theory, and levels and functions of management. It explains how Apple uses scientific management and outlines its planning, organizing, leadership and controlling functions to manage change and innovation.

Uploaded by

rosine Ndikubwimana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Apple’s change

management
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Apple background

• Apple Computer, Inc. was founded


on April 1, 1976, by college
dropouts Steve Jobs ,Steve Woznia
and ,Ronard Wayne who brought to
the new company a vision of
changing the way people viewed
computers. Jobs and Wozniak
wanted to make computers small
enough for people to have them in
their homes or offices
Apple mission statement
and vision statement
• Apple’s mission statement is to bring the best
user experience to customers through
innovative hardware, software, and services.
• Apple’s vision statement is to make the best
products on earth and to leave the world better
than we found it.
Apple management theory

• Apple's management theory is based on


scientific management. This is the
process of using scientific methods to
optimize production and productivity.
Kind of management apple
use

• Apple use a scientific


management system with an
innovative assembly line to
reduce production time and
maximize output
How is strategic management implemented in Apple

• Apple's strategic goal puts emphasis on designing and developing new products. The process of
simultaneously designing and developing new products has been beneficial for the company, as
they allocate their resources in a very planned and thought out manner. Apple's financial resources
are directed to developing better and superior designs
• Apple reduces its production costs by outsourcing the production to China. This helps them create
superior designs at a cheaper cost. Apple has also implemented measures to make sure that its
products have the best quality. The company has superior products in the market owing to its
continuous innovation. Apple uses these superior capabilities to gain a better market position
compared to its competitors.
How is strategic management implemented in Apple

• Providing bonuses for employees exhibiting excellent performance helps to keep them motivated. It
also rewards the employees for achieving key strategic goals. These motivation tactics help
employees create better-performing and better-looking products.

• Communication is a key element for the company's smooth operation. For a company as big as
Apple, it is important to make sure that communication is efficient, so as to make sure that no
resources are wasted. Apple has operation and support centres set up at numerous locations to
ensure seamless communication between the levels of hierarchy in the company.
levels of management at Apple

• Apple has four main levels of management -


board of directors, top executives, vice presidents
or second-tier management, and third-tier
management
Apple's management functions that help the company manage
change and innovation

1.planning
• The strategic planning tool, the
Ansoff matrix helps Apple to analyse
its growth strategies and analyse
their associated risks
2.organizing

Apple's organisational structure is hierarchical and helps to maintain its leadership style
The following are the characteristics of Apple's organisational structure:

● Spoke-and-wheel hierarchy: Managers have more autonomy under this form of hierarchy, which enables
more collaborative work.

● Function-based grouping: Apple's organisational structure has a function-based grouping or a weak


functional matrix that allows the collaboration between the various departments across the business. This
contributes to the rapid innovation process and effective information dissemination.

● Product-based grouping: This is a divisional type of organisational function, which means that there is a
Senior VP and a VP for each product or service. This structure helps the company to manage the products it
delivers to its customers
3.leadership

• The leadership style at the company plays


an important role in making it what it is
today. The CEO of Apple, Tim Cook
follows a democratic leadership style. This
is the type of leadership where the leader
listens to and accepts opinions from his
group members in the decision-making
process. This way, everyone is a part of
the process. Such leaders portray
characteristics of courage, fairness,
creativity, intelligence and job satisfaction
•  
4.controlling

Controlling focuses on the results of the aforementioned functions. In this process, managers check
the employees and their output and take corrective actions if required.
Steps involved in controlling
• -quantitative evaluation process
• -Measuring the current performance of the objective
• -comparing the current performance and the execution of goals
• -takes corrective steps, if needed, to achieve its objectives
What make apple’ structure
different

• Apple's structure is designed


to reflect the roles,
responsibilities, relationships,
and lines of authority. The
organisational structure is
hierarchical and helps to
maintain its leadership style.
Conclusion

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