Consulting Process Copy 3
Consulting Process Copy 3
This document is confidential and is intended solely for the use and
information of the client to whom it is addressed.
The Booz Allen consulting process is an approach to solving
problems with clients
Structured
Iterative
Hypothesis-driven
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This chapter outlines a seven step hypothesis driven analytical
approach
Hypothesis Driven Analytical Approach
1 2 7
Summarise findings
Develop initial Generate/refine
and develop
understanding hypotheses
recommendations
6 Determine 3
Analyse data information and
Iterate analysis needs to
throughout the test the hypotheses
project
5 4
Develop more
Collect data
detailed workplan
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Unlike traditional analytic approaches, this approach is based on
inductive rather than deductive reasoning
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This simple example illustrates the hypothesis driven approach
Bed rest
Medication
Fluids
Check Susan had See again
Red Spots exposure to measles two next week
measles weeks ago
Jimmy
Jimmy is six played with
Susan
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The first step is to develop an initial understanding
1 2 Summarise findings 7
Could be in terms of
Develop initial Generate/refine
hypotheses
and develop productivity, cost, cycle
understanding recommendations time, quality etc.
5 4
Develop more
Collect data detailed workplan
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Developing an initial understanding involves taking a “snapshot”
of the current situation through an understanding of key issues,
process maps and performance indicators
Builds a picture of key operational issues relevant to the organisation/business unit and the
industry
Provides evidence of how a process really works rather than how it is supposed to work
Provides baseline data for estimating performance improvement potential and priority areas to
be analysed
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Hypotheses are then generated
1 2 Summarise findings 7
Develop hypotheses, often
Develop initial Generate/refine
hypotheses
and develop through brainstorming
understanding recommendations
Pose key questions — the
answers needed to accept
or reject hypotheses
6 Determine 3
Analyse data information and Ideas for improvement e.g.
Iterate analysis needs to
throughout the test the hypotheses cost, productivity
project
5 4
Develop more
Collect data detailed workplan
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Hypotheses are developed to help formulate tentative conclusions
on problems or opportunities
A hypothesis is nothing more than a statement of belief based on current understanding
Hypotheses provide a mechanism for capturing team ideas while keeping team activities
focused and moving forward
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Hypotheses are refined and retested as the project progresses
The hypothesis is the first step, not the answer
Initial hypotheses are confirmed or reformulated with evidence from data analysis
More detailed hypotheses are developed throughout the process by the team
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Development of hypotheses is a team effort and is best done jointly
by the full team through brainstorming
Stresses spontaneity
However
Must be documented
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The third step is to determine information and analysis needs
1 2 Summarise findings 7
Develop initial Generate/refine Identify data requirements
and develop
understanding hypotheses
recommendations (needed to answer key
questions)
5 4
Develop more
Collect data detailed workplan
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The analysis and data requirements are driven by the hypotheses
Analytical Approach
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It is always necessary to review analyses and data requirements to
make sure they will provide a solid conclusion
Do the analyses address the hypothesis ?
Do all of the hypotheses and supporting analyses suggest possible recommendations and lead
to definitive action steps ?
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Problem - solving exercise
Problem — Solving Exercise
Situation
An operating company (no profit or loss, simply an expense centre) has an excellent record of reliably, safely
liquefying natural gas for export
Costs per unit of production are rising several times faster than inflation
The number of employees has decreased every year for the past several years
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Once information and analysis needs are determined it is
necessary to develop a workplan
1 2 Summarise findings 7
Develop initial Generate/refine Determine data
and develop
understanding hypotheses
recommendations requirements
Create schedules
5 4
Develop more
Collect data detailed workplan
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The project workplan is a Gantt chart of all project tasks
Project deliverable, milestones and associated tasks are hierarchically structured, therefore,
the workplan provides information at varying levels of detail
– Work involved
– Resources required/duration
– Progress to date
– Next steps
Start and finish dates are assigned for each task at the lowest level, so degree of completion
can be graphically displayed
Tasks at one level of detail can be rolled up to provide a view of the workplan at successively
higher levels
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The level of detail in the project workplan determines much of the
subsequent data collection efforts
Too high a level does not provide enough information and results in non-compliance by
contributors because of perceived lack of merit
Too low a level of detail provides too much information - too much time is required to report
status
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Once a workplan is in place the required data are collected
1 2 Summarise findings 7
Develop initial Generate/refine Prepare data packages and
and develop
understanding hypotheses
recommendations interview guides
5 4
Develop more
Collect data detailed workplan
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To support or disprove hypotheses, we gather data and conduct
rigorous analysis
Never “collect all the data first, then I’ll pull it together”
Link data to hypotheses - know what question the data will answer
Know the right sources - always cross-check and conduct “sanity”checks early on
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A number of data collection methods are used
Surveys
Interviews
Focus groups
Time ladders
Data search
– Documents (e.g.
financial records)
– Computer queries
Observation
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Data is then analysed to test hypotheses
1 2 Summarise findings 7
Develop initial Generate/refine Examine findings, always
and develop
understanding hypotheses
recommendations ask “so what?”
Reach conclusions
5 4
Develop more
Collect data detailed workplan
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The Pareto Principle should be used to work effectively through the
data analysis
Pareto’s Rule, developed by an Italian political-economist-statistician in the 1920s, states that:
An effective project style is to seek early conclusions and test them quickly
– Look for trends in the analysis
– Prepare quick, conceptual exhibits of emerging findings
– Review the findings with team members for early “sanity checks”
A hypothesis can be declared “verified” if the supporting analyses are convincing and the major points of
contention have been addressed
– No confirmation can be “air-tight”, so do not needlessly expend team resources
– Keep in mind the mission of achieving step-level change, not conducting analyses
– The key to successful analysis is knowing when to make it complex
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Mt. Fuji exercise
Analysis Exercise
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The final step is to summarise findings and develop
recommendations
1 2 7
Develop initial Summ. findings
understanding Generate/refine and develop
hypotheses • Create logical flow
and issues recommendations
to communicate
conclusion
addressing the
6 3 issues
Determine
Analyse data information and
Iterate analysis needs • Test feasibility and
throughout the realism (achieve
project desired changes?)
5 4
Develop
Collect data
workplan
15-80912SYAG
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After a lot of analysis you will find an “answer” - the next step is to
develop the context and scope of your analysis into a reasonable
conclusion about the business
Analysis gives you facts, not conclusions
Make some quick enquiries and calculations to confirm the reasonableness of all the conclusions
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Based on these conclusions, recommendations are developed
• For each conclusion, list the alternative • Action — Do they specify changes and
recommendations that will resolve the problem describe results and/or benefits?
or realise the opportunity
• Logic — Do they resolve the problems and/or
realise the opportunities described by the
• For each alternative, describe the results and conclusions?
benefits that would be achieved if that action
were implemented • Scope — Do they cover all the committed
issues and outputs?
• Look for ways to enhance each alternative • Feasibility — Do they consider our
conditions, barriers, and resources?
• Evaluate the alternatives for each conclusion • Creativity — Do they evolve from imaginative
against possible constraints such as time, alternatives?
budget, feasibility and select the optimum
alternative for each conclusion
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Recommendations needs to address all relevant aspects of the
business or operation and define a complete view
A
SCENARIO
B
S
C D
£ ¥
International Implications
Baseline and Alternative Scenarios that Key Discrepancies and
Recommendation Supports Implementation Issues
242-1311SI-24239JO
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Collating these recommendations into a report requires careful
preparation and adherence to some key guidelines
Properly positioned and introduced
Logically presented
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Communicating ideas and recommendations is a critical
component of every project
Getting the ideas across is as important as getting the right answer
Careful preparation and anticipation of communications difficulties are common to all successful
communication strategies
Each person has a responsibility for communications, consistent with their role on the assignment
The report is a not a chronological summary of all the work done, but a focused argument leading to an
actionable recommendation
Research and analyses not essential to this focused argument have no place in the body of the report
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Graphic presentation can be very powerful
“One picture paints a thousand words”
Visuals only support the major findings, you must still state it
HINTS:
• The title should be brief and to the point
• Each exhibit should communicate only one message
•
• Effective visuals show relationships, not quantities
• Keep numerical exhibits simple, the fewer numbers the better
•
Make sure all the columns and rows add up
(Don’t take this lightly, the team’s integrity and your reputation are at stake!)
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In summary, the approach is a means, not an end
Be issue and hypothesis driven - do not collect the data first, then pull it together
Do not be a slave to the workplan if new findings emerge - developing step level change is a goal, not
creating a workplan
Plan an aggressive schedule - but allow for extra learning time in the beginning
Assign one leader per task who is responsible for completion of deliverables
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Appendix
Types of analyses
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Appendix
Types of analyses
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When collecting quantitative data, the data request should be well
structured and specific
Observe operations when possible to sample the environment, capture feelings and relationships
and test observations
Be as specific and structured as possible — think through what data you want, the specific
analysis you will do, and avoid data “dumps”
Test the matrix before launching it to make sure you’re getting the data you need
Check on it or collect the forms daily to allow time for any necessary adjustments
Get approval from the appropriate managers before asking their people to spend significant time
on data collection
Try to get the information from more than one source — it improves the probability of delivery and
provides a cross-check
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The Consulting Process
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Another key method of collecting data is through an effective
interviewing programme
Keep it simple
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Effective interviews consists of three major phases
Preparation
Interview guide
Interview
Open
Body
Post-Interview
Close
Write-up
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The first step is to understand why you want to conduct the
interview
Establish purpose :”Why do I want to talk with the interviewee?”
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A comprehensive interview guide is required
Develop Content Prepare Housekeeping Use Appropriate
Details Language
Introduction
Closing remarks Telephone numbers
Design questions to get key Name of interviewee Use positive, non-threatening
products Department phrasing
Understand your purpose, link Reports/papers to get
questions to objectives Make sure questions are
Know which questions are natural for you
most important
Put critical, non-controversial Eliminate jargon
items first Interview Guide
Organise into a logical flow
Be Prepared
Request Review
Anticipate responses for open
(and closed) questions Ask team members or team
Identify probes to cover all Include Supporting leader to review guide
interest areas Material
Plan responses for Organisation charts to guide Revise interview guide as
controversial issues discussion needed
Plan opportunities to validate Data requests
data acquired earlier Process flow diagrams
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Open the interview to set the expectations of the interviewee and
establish rapport
Exchange introductions
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During the interview, use open, closed, leading and confirming
questions as appropriate
Open-ended questions
– Provide general perspectives
– Can serve as a basis for subsequent questions because they allow respondents discretion in deciding how much to say
– E.g.”If you could design the ideal organisation, what would it look like ?”
Closed questions
– Elicit specific facts
– Provide content-oriented information, but may miss nuances essential to interpreting facts
– Use close-ended questions to define data, especially when the interviewee is reluctant to be specific
– E.g.”Is large between 50 and 100?”
Leading questions
– Have an “embedded” answer which prevents unbiased response
– Can flush out interviewee biases, but their indiscriminate use disguises rather than illuminates bias
– E.g. “Would you say your biggest problem is untrained staff?”
Confirming questions
– Confirm your understanding, correct misunderstanding
– Let interviewee know you are listening to him/he, e.g. “If I understand you?” “Then you feel that?”
– Summarise main points, ask what has been left out
– Point out any inconsistencies, e.g. “I understood the percentage to be X and then I heard Y. Which is accurate?”
– Verbalise what the interviewee may have insinuated
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Start with open questions and finish with closed questions
Start with open end questions
Tighten up answers
– Specific examples
– Pictures and diagrams
– Polite persuasiveness
– What if questions
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Probe to uncover details or keep discussion focused on the most
profitable topics
Probe depth of interviewee’s knowledge
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The key to effective questioning is the ability to listen well
Ask ambiguous open-ended questions, then listen
Listening actively for meaning and emotion, not just quantitative information (differentiate content
from delivery)
Being aware of eye contact and non-verbal signals — watching for withdrawal and aggression
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Structure the note taking to enable comprehensive information
collection
Segment the paper (content/answers, promises/leads, follow up questions, gaps, etc.)
Use graphics for yourself and for the interviewee during the interview
Take too many notes rather than too few (but use quotes/exact wording only when the words are significant)
Indicate areas for further probing/questions to be asked later in the interview (after rapport is firmly established or
when you need to regain momentum)
Develop standard (and distinct) abbreviations for common words/terms — a logical system of shorthand for you
Do not hesitate to ask interviewee to wait (this also gives them the feeling that what they are saying is important)
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Close the interview properly to ensure your understanding of key
issues and to keep the contact live
Paraphrase and summarise major issues
Thank interviewee
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Maximise interview results by summarising effectively
Qualify the interview
– Identify name and title of interviewee
– Date the interview; note the interviewer
– Give background information on the interviewee
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In summary, be aware of common barriers to a successful
interview
Failure to understand the purpose Not listening enough
Not talking from interviewees perspective Not probing enough
Having a poor introduction Not staying on probe questions
Asking leading questions Not summarising enough
Not taking sufficient notes Not closing interview
Getting off track Ineffective interview reports
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Using focus groups is another way of carrying out interviews
Focus groups are facilitated sessions designed to discuss and document specific processes, problems, etc.
For example:
– Attendees discover others are performing identical work
– Number of department/staff devoted to a process exceeds expectations
– Lack of communication across departments is discovered
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The time ladder analysis aims to establish a baseline and identify
improvement opportunities in a business process
Time ladder analysis establishes baselines for the business processes that need to be re-designed
– Identifies the total amount of time spent on the overall processes
– Identifies the amount of time spent in each distinct activity in the processes
– Indicates the level of staff involved in each step
– Measures the amount of resources allocated to serve specified customer segments
– Facilitates calculation of base lines in terms of total time and total cost by process and by customer
segment
Time ladder analysis helps identify the processes that have the greatest potential redesign benefit
– Highlights processes and steps that absorbs substantial amount of staff time
– Facilitates the identification and prioritisation of improvement opportunities
– Focuses understanding on the dimension of change required
– Enables the level of improvement achieved in the re-design to be accurately measured
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Each staff member involved in the business process needs to
accurately record their daily activities in a time sheet
Name : Department : Division:
Section: Level: Date:
Disbursement Repayment Disbursement and
Support Support Repayment Accounting
er
er
s m of ow
ds s m
o
st w Fl a
u n nd ot C
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F u s n s n i a
ss e d
F Cu y
tif me ce s me le p c at te
e s e n p i Re con n ds D cu f e r ks
s u ir u r ic e e a y ro a y m s e u st e r ar
As e q isb vo Id e p P ep Co u nd R fF ju E x ns
t he m
R D I n R R F o A d
Tra O Re
07:30
07:45
08:00
08:15
08:30
08:45
09:00
15:00
15:15
15:30
15:45
16:00
16:15
313-923SI-18022AL
A B C D E F G H I J
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The Consulting Process
EXA
MPL
Breakdown of Back Office Support Activity E
100% 100%
Disbursement Support
– Assess funds required
– Disburse funds 33%
42%
Repayment Support
– Invoice customers
– Identify customer repayment 30%
– Process repayment 23%
Disbursement and
Repayment Accounting
– Compile flow of funds report
– Reconcile flow of funds 35%
37%
– Adjust data
– Execute data transfer
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Appendix
Types of analyses
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There are four types of analysis
Analytic Relativities
Data tables
Pie charts Bars/”marching bars X/Y diagrams
Time series
Bar charts “Bubble” graphs Regressions
Organisation charts Concentration curves Harvey balls Scale curves
Examples Flow charts
Frequency diagrams Fishbone diagrams
Provide a "State of the Pinpoint areas on which to Compare area of focus with Explain the differences and
Nation” focus other data points interdependencies
Where Used
Diagnostic Actionable
Analysis Analysis
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Data table is best used to summarise large sources of data
Survey Question: What Three Most Valued Activities Does Your Salesperson Provide?
Times Times Times Times
Sales Activity Ranked Ranked Ranked Ranked
First Second Third Fourth
Problem resolution 22 7 11 95
Communicating programmes 14 9 18 87
Price exceptions 7 10 13 57
Sales training 15 5 3 56
Order taking 8 11 5 45
Business counselling 6 8 9 44
Taking inventory/making 1 3 5 16
stocking recommendations
Other 1 2 0 5
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Time series is used to capture fluctuations and trends over a
period of time
500
Average Claims Closed per Month
400
300 30%-35%
Annual Growth
200
100
0
1982 1983 1984 1985 1986
Year
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Flow charting allows one to trace a work process across lines of
responsibility and identify “de-bottlenecking” opportunities
Means To Identify
Bottlenecks
Automation opportunities
Be Sure To
Identify unit times per task and total time per task
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In process flow charting, there are a number of standard symbols,
each with a particular meaning and information requirement
Icon
Step #
Manual workstep Data input
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The Consulting Process
Yes
Denied Retailer
Approved
or denied Trust-
worthy?
? Approved
Yes
Customer
Write up service No
customer Send
researches
Customer Customer Take down service order to Recent damaged Items Yes, Write
information on Produce or Other contact shipment? goods to spoiled? full out credit
Service Call spoiled item other? report for ensure reclamation form
recent credit
spoiled centre
items shipment
• Customer number
• Item code
• Description of damage Send contact Approved
form to product form returned No, call No, call
Produce customer
manager for to customer retailer
approval service
Revise
Accounting
statement
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Pie chart is a snapshot decomposition of an entity or situation
Corporate
Services Strategy
Monitoring Development
15%
14% 5%
"What we do to Community
maintain corporate" Involvement
12%
:To make sure we
do what we said
we'd do"
"What we do for the
community"
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Bar chart represents a method of comparing data and highlighting
segments which are worth noting
CUSTOMER SEGMENT COSTS VERSUS REVENUE
RANKED BY PROFITABILITY
$M
1 2 3 4 5 6 7
Segment
Costs Revenue
313-923SI-80907FR
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Frequency distribution is a method which summarises the
concentration and spread of elements in predetermined divisions
500
# of
Accounts 400
('000)
300
12%
300
7% 7%
6%
100
2%
0.3%
0
0-500 500- 1- 2- 3- 4- 5- 10,000+
1,000 2,000 3,000 4,000 5,000 10,000
Limit
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Harvey balls are useful for prioritising qualitative data
PRELIMINARY EVALUATION OF OPERATING MODELS
I II III
CRITERIA BUSINESS CUSTOMER MARKET
UNIT SEGMENT MANAGEMENT
"Integration" Strategy
Leverages Capabilities/Strengths
Clear Accountability
Cost Efficient
Relationship Building
Minimises Disruption
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Simple regression analysis helps highlight the existence and
strength of the relationship between two or more variables
Slope = 0.85
R 2 = 78
Audit
Hours Per
Million
Dollars of
Inventory
District Manager
Average
Company Rep
(Proposed)
Finance Rep
Average
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A scale curve helps identify the existence of efficiencies resulting
from scale within a business system
DISTRICT SALES OFFICE ECONOMICS
8
• Carins
7 • Darwin
• •
Canberra
6 Hobart
5 • Brisbane
• Adelaide Perth
Office Cost/
Revenue Generated
4 •
3
• Melbourne
2
• Sydney
1
0
0 100 200 300 400
Annual District Office Sales
($M)
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