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DBS IDEAL CURATED - Case Study - Screening Solution V1

The document describes a case study competition hosted by DBS Bank. Participants are asked to propose ways for DBS's IDEAL digital platform to expand its scope and services beyond transactions to become a one-stop shop for corporate clients. Guiding principles for proposals include making the experience more curated, bank-agnostic, data-driven through consumer analytics, integrated with other information sources, and improved through delivery/UI changes. The competition involves an initial screening round based on research and recommendations, followed by preliminary judging of market research presented from interviews of at least 15 corporations from different segments. The expected outcome is a report analyzing relevant topics from the research and interviews, with recommendations for DBS.

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Himanshu Ghadigaonkar
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194 views6 pages

DBS IDEAL CURATED - Case Study - Screening Solution V1

The document describes a case study competition hosted by DBS Bank. Participants are asked to propose ways for DBS's IDEAL digital platform to expand its scope and services beyond transactions to become a one-stop shop for corporate clients. Guiding principles for proposals include making the experience more curated, bank-agnostic, data-driven through consumer analytics, integrated with other information sources, and improved through delivery/UI changes. The competition involves an initial screening round based on research and recommendations, followed by preliminary judging of market research presented from interviews of at least 15 corporations from different segments. The expected outcome is a report analyzing relevant topics from the research and interviews, with recommendations for DBS.

Uploaded by

Himanshu Ghadigaonkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DBS IDEAL- Case Study Competition

Screening
Problem Statement (Screening criteria)
In the age of large-scale tech disruption in the Financial Services sector we have witnessed the advent of many Fintech platforms providing
services to corporate clients in new and innovative ways whilst the banking sector has remained largely focused on pushing products via legacy
platforms and any game changing innovations have not been seen in the space.

Keeping the above in mind, deep dive into the space and the IDEAL platform and propose how the same can move beyond its current scope as a
transactional platform to being a one stop shop for all client needs.

Keep the below guiding principles in mind while approaching the above problem statement:-
1. Curated:- Many platforms/applications across sectors incorporate consumer behavior to ensure a more curated experience for the user,
these applications also push products/services basis past activity and other intelligence/data gathered from multiple sources.
2. Bank Agnostic:- Explore how the IDEAL platform can move beyond its current scope and offer products/services which are bank agnostic.
Turning it into a platform that clients can use for B2B interactions/transactions etc.
3. Consumer Analytics:- Explore how IDEAL can use its client data or data from third-party providers to provide rich analytics to its users in a
consumable format.
4. Information Rich:- Should IDEAL integrate with information providers like Bloomberg/WSJ etc. to provide real time news and market data ?
And if so how and where does one consume this ?
5. Delivery/UI:- Go through the IDEAL User Interface and processes/functionality defined in slide one and see how this can be changed for a
better User Experience. Can onboarding be easier, can we use the log in page for showing more info ?

The above points are for guidance purpose, please don’t restrict your proposals to the same. Also be cognizant of RBI regulations on the banking
space while drafting your proposals, without being completely restricted by them.

2
Screening criteria

 Principles of evaluation   The rating for the solution provided 


between 1 – 5 
 CURATED consumer behavior and curated UX  1
 BANK AGNOSTIC B2B transaction   1
 CONSUMER ANALYTICS use consumer data and 3rd  1
party data to provide rich insights
 INFORMATION RICH: integration of info from other  1
business news sources Bloomberg/WSJ
 Delivery/UI : Onboarding journey/ UI/ UX any changes  1
required?
 RBI regulations , IT act, Data protection laws, SEBI
 IMP to know what regulations are applicable for each
regulation on the banking space while drafting your
recommendation. 
proposals
 Evaluate this idea and understand the investment in time
 Virtual CFO Services: Provide virtual Chief Financial
and money and human/ skill development.
Officer services, using AI and analytics to offer financial
insights, scenario planning, and strategic advice to
corporate clients.
 Educational Resources: Offer educational materials  This idea will be evaluated on basis of building credibility
within the app to help clients understand the importance of and an example of ethics building in various firms. Also, it
cash flow forecasting and how to interpret the provided will require investment in time money and advertising
data. budget. For YouTube videos and blogs. 
Key Questions (Prelims)
A. Trust & Faith C. Best Practices
- Why do customers ideally like to deal with a bank and not a - How eager are small clients to know of efficiency that they can
fintech? simply copy from other players in their market?
- Do customers and consumers have issues sharing their core - Would they be ok to copy paste it if it results in saving?
savings and other investment info with a fintech which has no - How is saving defined and measured by them?  Is it most
financial backing? important in running the business?
- Where does trust, faith and long-term commitment stand in - Prior to festive seasons, how do large companies manage their
terms of key criteria for service provider selection. - bank or non- working capital?
bank - Can we put up a calculator which if one provides data then it can
- What’s the perceived risk for sharing passwords on non-banking show up the potential saving?  Can we do something like SIP
portals?  Why?  How can one eliminate this?  Can it ever be calculator?
eliminated?

 B. Digital Adoption


- What will drive login on a portal by customers?
- Beyond banking what’s important that drives them to login
and fetch information
- How would they like to fetch?  Is curation important here?  If
yes, give example
- Customers readiness to participate on open
network/platforms to manage their data accessibility needs
Contest Structure & Judging Parameters
Structure:
• Registering for the contest on or before 18 th August 2023.
• Maximum of 3 members per team (there is no constraint on max number of teams per school)
• Project duration –
• Screening – 2 weeks (end on 29 th August 2023)
• Prelims – 4 weeks (end on 28th Sept 2023)
• Keeping the Problem Statement at the core, present possible solutions in a Power-point / PDF presentation for screening round.
• Shortlisting for Prelims basis quality of submission (judging parameters)
• Mentoring frequency (Weekly for 2hrs) – Status check-in by each team. DBS mentoring team will assist teams with queries & roadblocks over Webex/TEAMS.

Judging Parameters:
Screening:
• Reports with research (data) from end customers across all 5 points mentioned in Problem Statement
• Your recommendations to the bank
Prelims:
• Basis Number of corporates interviewed by each team (min of 15 sample size by each) – highest sample gets more points
• Corporates spanning across “Large organisations”, “Startups”, “Fintechs”, “MSME” segments
• Quality of Market research data been presented basis corporate interviews (as per the Expected outcome guidelines/topics) + Your recommendations to the Bank
• Comparative analysis drawn across “Customer Needs” and “Banking Solutions Availability”.
• More points for practical case-studies of “digital adoption trends in current sample size” (banking & corporate houses – both)
Evaluation Methodology
1) Research Content & Context: 30
2) Quality of Recommendations: 20
3) Outcome summary concise & clarity: 20
4) No of Corporate (sample size): 15
5) Overall presentation: 15

5
Expected Outcome
• Report on the following:
• Relevance of banking channels with the advent and rise of Fintech's covering trust/faith in banking channels
• Are corporate customers looking out for best practices across peers/other players to improve efficiency in their business
• Customers willing to adopt latest digital trends in banking
• Customers “OK” with the idea of “Open Banking” i.e. single bank being able to serve their needs across banks
• Report in form of a PPT / PDF and a presentation for inferences based on the research undertaken
• Report to consist to sample size undertaken, questionnaire survey result and brief concluding synopsis
• Recommendations will be analysed critically

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