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Advertising

An advertising agency is an independent firm that provides specialized advertising services to clients. The agency conducts market research, plans advertising campaigns and budgets, selects appropriate media channels, and coordinates multi-channel marketing efforts. Common services include developing ad campaigns, managing social media presence, creating graphic designs and content, and placing ads through various media. There are several types of advertising agencies such as full-service, social media, digital, traditional, creative boutiques, and media buying agencies that offer different specialized services.

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46 views11 pages

Advertising

An advertising agency is an independent firm that provides specialized advertising services to clients. The agency conducts market research, plans advertising campaigns and budgets, selects appropriate media channels, and coordinates multi-channel marketing efforts. Common services include developing ad campaigns, managing social media presence, creating graphic designs and content, and placing ads through various media. There are several types of advertising agencies such as full-service, social media, digital, traditional, creative boutiques, and media buying agencies that offer different specialized services.

Uploaded by

ashish anand
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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TOPIC:

ADVERTISING
AGENCY
INDEX
ABOUT
ADVERTISING
AGENCY
An advertising agency is an independent firm formed for the purpose
of rendering specialized services in advertising. 

It engaged in the preparation and placing of advertisement for and on


behalf of the advertisers.

An advertising agency may be a sole proprietorship concern or a


partnership firm or a joint stock company.
MAIN FUNCTIONS
1. Doing market research:
Creative services of advertising agencies depends on market research, ensuring that they target their
efforts properly to be effective.

2. Planning and budgeting advertising:


Proper planning is made before any marketing campaign to ensure it runs smoothly and
within budget.

3. Selecting Media:
Creative agencies have a wide range of media to consider in their work, including TV, print,
interactive, social media, billboards, point of purchase (POP), direct marketing, and others.

4. Coordinating multichannel marketing campaigns:


It integrates different channels—social media, blogs, email, TV, mobile, and streaming services—to
reach customers everywhere.

5. Integrating marketing efforts:


Many campaigns require advertising agencies to coordinate efforts across departments, suppliers, and
partners.
COMMON AD AGENCY SERVICES

1. Ad campaigns:
Advertising campaigns are a set of linked ads that focus on conveying a single brand message.
To create the campaign, an agency works on a specific strategy that is often a product of client input,
market research, and creative brainstorming.

An example of this is the Nike ad campaigns built around the slogan “Just Do It,” originally
conceived by the Wieden + Kennedy ad agency in 1987.  
In the hands of the agency creative team, the “Just do it” tagline became an inspirational rally cry for
amateur and professional athletes around the world. It has been used as the centerpiece of
commercials, billboards, posters, print ads.

2. Social Media Management:


Online marketing could include display or pay-per-click (PPC) ads, social media influencers, targeted
content, and more. Social media management is often part of a larger digital marketing strategy
COMMON AD AGENCY SERVICES
3. Content Creation:
Advertising firms and content agencies, often working hand in hand
with SEO professionals, will create content according to different
stages of the sales or marketing funnel.

4. Graphic Design:
It is the practical art of creating visual concepts—by computer or
hand—intended to communicate concepts that inspire, inform, and
captivate consumers.

Graphic design can be seen in everything from company logos to ad


and publication designs to websites that are pleasing to the eye, easy
to navigate, and function well. 
TYPES OF ADVERTISING AGENCIES

1. Full Service Advertising Agencies


These agencies offer a wide variety of advertising services to its clients, with both traditional and digital options. Clients
may choose this type of agency when they desire several advertising options for their brand. Advertisers may choose to
work at this agency if they're skilled in an assortment of advertisement skills and enjoy switching between tasks for
campaigns.

For example, in one campaign, a professional may work on the traditional advertisement and in another campaign, the
professional may work on the digital deliverables.

2. Social media advertising agencies


Social media advertising agencies offer its clients social media-focused advertising. You may choose to work in this
agency if you're a content creator or have significant knowledge of social media to help optimize accounts for clients.
Here are some services this agency can offer their clients:
Establish social media advertisement optimization Design profiles
Write blog posts Produce videos
Create content Write captions
 
TYPES OF ADVERTISING AGENCIES

3. Digital advertising agencies


Digital advertising agencies offer advertising services online. Clients may choose this agency when they only desire to have digital
advertisements rather than tangible advertising goods. 
 Here are some services a digital advertising agency can offer:
Email marketing Account-based marketing
Social media marketing Website design and marketing

4. Traditional advertising agencies


Traditional advertising agencies offer classic styles of advertising for clients. Clients may choose this agency when they're advertising their
business to the local area.
 Some services a traditional advertising agency can offer to its clients include:
Billboard advertisements Postcard mail advertisements
Television commercial advertisements Newspaper advertisements
Radio advertisements
5. Creative boutiques
Creative boutiques offer a variety of creative design options for its clients based on their needs.
A creative boutique also allows clients the ability to choose where they place their advertisements.
For example, they can choose to place them as an online banner on third-party websites or as sponsored
social media posts.

6. Media buying agencies


Media buying agencies work with their clients to choose the best location to place their advertising
material. This can include deciding where most consumers may view the material and who is more likely
to act on the advertisement when they see it. In this agency, it can include both digital and print
campaigns.

For example, if a client has a television advertisement for their small pizza shop business, a professional at
this agency may suggest placing the television advertisement on a local channel during the news slot.
Key roles of an AD Agency

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