QUIZO’S BANANA CHIPS

QUIZO’S BANANA CHIPS

NATURE OF BUSINESS
The nature of Quizo's banana chips business can be described as a food manufacturing and
distribution company specializing in the production and sale of high-quality banana chips.
Quizo's sources premium bananas and utilizes a carefully crafted manufacturing process to
transform them into crispy, flavorful, and nutritious snack chips. The business focuses on
creating a range of delicious banana chip varieties to cater to diverse consumer preferences,
including different flavors, textures, and packaging sizes. Quizo's is committed to providing
healthier snack options, using natural ingredients, and avoiding artificial additives or
preservatives. The business operates with a strong emphasis on sustainability, employing eco-
friendly packaging materials and implementing responsible sourcing practices. Quizo's aims to
target health-conscious individuals, flavor enthusiasts, and environmentally conscious consumers
who value wholesome, tasty snacks. The company seeks to establish a strong online presence,
develop strategic partnerships with retailers, and leverage digital marketing strategies to reach a
wider customer base. By delivering a unique and satisfying snacking experience, Quizo's banana
chips endeavor to become a trusted brand in the competitive snack industry.
VISION STATEMENT
Our vission is to be the leading provider of banana chips,
Know for our commitment to quality, Innovation, and
customer satisfaction . We aim to create a brand that is
synonymous with healthy snacking inspiring people to make
better Food choices while enjoying a delightful and guilt – free
experience . Through sustainable practices and community
engagement, we aspire to contribute to a healthier and happier
society.

MISSION STATEMENT
Our mission is to provide delicious and healthy banana chips
that are made from high quality, All natural ingredients. We
strive to offer our customers a tasty snack option that is both
nutritious and satisfying, promoting a balanced and active
styles.
CORE VALUES
*Quality
*Customer
*Satisfaction A Sustainability
*Health and Wellness
TARGET MARKET
Quizo's banana chips target a specific market segment comprising health-conscious
adults and young adults (aged 18-45) residing in urban and suburban areas. These
individuals prioritize their well-being and are actively seeking healthier snack options.
They are likely to be interested in Quizo's banana chips due to their nutritious qualities,
which make them a suitable alternative to traditional potato chips. Additionally, Quizo's
banana chips appeal to eco-conscious consumers who appreciate sustainable and
environmentally friendly products. The target market also includes taste enthusiasts who
enjoy exploring unique flavors and are open to trying new food experiences. Busy
professionals, who often require convenient and on-the-go snacks, can benefit from
Quizo's banana chips as a healthy and satisfying option. By focusing on this specific
target market, Quizo's can tailor its marketing efforts to reach these individuals
effectively through targeted digital advertising, social media campaigns, collaborations
with health influencers, and strategic partnerships with online retailers. The aim is to
highlight the key selling points of Quizo's banana chips, such as their wholesome
ingredients, eco-friendly packaging, and delicious taste, to attract and retain customers
within this specific market segment.
 SWOT ANALYSIS
STRENGTH
*Marketing and Sales Strategy
*Product line and Services
WEAKNESS
*out of stock of banana chips
*Health Concerns
*Market Saturation
*Competitive Market

OPPURTUNITIES
*Consume Behaviors
*New Trends
*Technological Advancements

THREATS
*Changing Market Trends
*Distribution Issues
* Supplier Issoes
 PRODUCT

1. Original Banana Chips: Crispy and thinly sliced banana chips with a natural flavor.
2. Sweet and Salty Banana Chips: Banana chips seasoned with a blend of sweet and salty seasonings,
providing a delightful taste.
3. Spicy Banana Chips: Banana chips coated with a mildly spicy seasoning for those who enjoy a kick of
heat.
4. Chocolate-Coated Banana Chips: Dipped in smooth, rich chocolate for a sweet and savory
combination.
5. Organic Banana Chips: Made from organically grown bananas, these chips are free from pesticides
and artificial additives.
 SERVICES
1. Custom Packaging: Offering personalized packaging options for corporate events, weddings, or other
special occasions. Customers can have their logos, designs, or messages printed on the packaging to create
a unique and memorable gift.

2. Bulk Orders: Catering to the needs of businesses, restaurants, and cafes by providing bulk orders of
banana chips at discounted prices. This service is ideal for those looking to include banana chips as a part
of their menu or as a snack for their customers.

3. Online Ordering and Delivery: Providing a convenient online platform where customers can browse the
product offerings, place orders, and have the banana chips delivered to their doorstep. This service ensures
accessibility and ease of purchase for customers.

4. Gift Baskets: Curating attractive gift baskets that include a variety of banana chip flavors along with
other complementary products like dried fruits, nuts, or gourmet snacks. These gift baskets are suitable for
special occasions or as corporate gifts.

5. Product Sampling and Demonstrations: Arranging product sampling sessions and demonstrations at
supermarkets, trade shows, and other events to introduce customers to the taste and quality of Quizo's
Banana Chips. This service helps in generating brand awareness and allows customers to experience the
product before making a purchase.
 ANALYSIS OF COMPETITOR

Sales
Melvin Chicken skin; 15%

Blue – Quizo’s banana chips

Orange – Bonjing banana chips
Gray – Aldamias Siopap & Siomai Aldamias Siopap &
Siomai; 15%
Yellow – Melvin Chicken skin Quizo’s banana chips;
50%

Bonjing banana chips;

25%