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David McClelland1

McClelland's Human Motivation Theory proposes that there are three main motivators that drive human behavior: the need for achievement, affiliation, and power. Each individual possesses varying degrees of these three needs, which are learned through culture, age, and experiences rather than innate. To effectively motivate employees, managers must identify each individual's dominant needs and tailor their motivational approach accordingly. For example, those with high achievement needs prefer challenging work and feedback, while those with high affiliation needs work best in teams and prefer manageable tasks.

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Srihari Chaturvedula
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139 views11 pages

David McClelland1

McClelland's Human Motivation Theory proposes that there are three main motivators that drive human behavior: the need for achievement, affiliation, and power. Each individual possesses varying degrees of these three needs, which are learned through culture, age, and experiences rather than innate. To effectively motivate employees, managers must identify each individual's dominant needs and tailor their motivational approach accordingly. For example, those with high achievement needs prefer challenging work and feedback, while those with high affiliation needs work best in teams and prefer manageable tasks.

Uploaded by

Srihari Chaturvedula
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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McClelland’s Human

Motivation Theory
INTRODUCTION

• David McClelland introduced this theory


during 1960’s.
• It is based on Maslow’s hierarchy of need.
• According to him individual posses three
needs which are not innate they are learned
through culture, age and experiences.
THESE ARE THE MAIN THREE NEEDS

• The Need for Achievement


• The Need for Affiliation
• The Need for Power
These are the Motivators which are present in
varying degrees.
NEED OF ACHIEVEMENT
“It is the desire to do better solve problems or master complex problems”

The individuals who posses this need have following


characteristics :
• They are Challenging
• They like working Alone or with other Achievers
• They are self motivated
• They like feedback to assess their progress
• These individuals will perform better if money is linked with
their achievements.
NEED FOR AFFILIATION
“Desire for friendly and warm relationship with others”

Individual having this need have following


characteristics.
• They are concerned in “being liked” and “being
accepted”
• They Form Informal Relationships
• They are very cooperative
• These people perform better in Team.
NEED OF POWER
“It is the desire to control other and influence their behaviour”

People with this need have following characteristics.


• They Like to control others
• They are argumentative
• They have ability to influence people
• These people are suitable for leadership roles.
APPLICATION OF THIS THEORY

These are the prerequisites:


• Manager should be capable of identifying the needs
of individuals.
• Managers should motivate individuals according to
their needs.
HIGH NEED OF ACHIEVEMENT

• They should be given challenging but realistic projects


• They should be given a constant feedback
• For them money is not the main motivator, feedback,
appreciation and recognition is more important for them
• They must be grouped with other achievers for best
performance
HIGH NEED OF AFFILIATION

• They will perform better in a Team.


• They should not be given challenging tasks, they prefer
manageable tasks.
• They should be given feedback in private rather than in
front of people.
HIGH NEED OF POWER

• These people should be provided leadership roles


whenever possible because they like to rule.
• They should be provided direct feed back as they like to
know the real situation.
• They should be motivated by offering career
development opportunities.
CONCLUSION

• McClelland’s theory is very useful in helping managers


identify how they can motivate individuals to perform
better.
• According to him all individuals posses all of these
needs however one of them is more dominant.

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