Entrepreneurshi

p concepts
 To help students refine their
entrepreneurial ideas and
presentation skills.
 To provide guidance and
feedback to ensure
successful presentations.
Criteria Excellent (4) Good (3) Fair (2) Needs Improvement (1) Unsatisfactory (0)

The presentation is The presentation is The presentation is

exceptionally clear and clear and well- The presentation unclear and
well-structured. The organized. The lacks some clarity disorganized,
product/business idea is product/business or organization, making it difficult
thoroughly explained, and idea is explained making it somewhat for the audience to The presentation is
the audience easily effectively, and the challenging for the understand the entirely unclear,
Content understands its value and audience can follow audience to grasp product/business disorganized, or
Clarity potential. the main points. the idea fully. concept. incomprehensible.
The presenter The presenter
The presenter effectively identifies a problem mentions a problem The problem or
identifies a real problem or or need in a given or need but does not need is mentioned The problem or
Problem need in a given situation, situation and adequately explain but is not well- need is not
Identificatio emphasizing its discusses its its significance or defined or identified or
n significance and relevance. relevance. relevance. explained. discussed.
The solution
The solution presented is presented is creative The solution
highly creative and and innovative, presented is The solution
innovative, demonstrating offering a fresh somewhat creative presented is The solution
a unique approach to approach to but lacks a conventional and presented is entirely
Solution addressing the identified addressing the distinctively unique lacks significant conventional and
Creativity problem or need. problem or need. element. creativity. lacks creativity.
The presenter
discusses market
The presenter thoroughly research efforts, The presenter The presenter
Criteria Excellent (4) Good (3) Fair (2) Needs Improvement (1) Unsatisfactory (0)

The presentation is exceptionally clear and well- The presentation is clear and well- The presentation lacks some clarity The presentation is unclear and
structured. The product/business idea is organized. The product/business or organization, making it disorganized, making it difficult for
thoroughly explained, and the audience easily idea is explained effectively, and the somewhat challenging for the the audience to understand the The presentation is entirely unclear,
Content Clarity understands its value and potential. audience can follow the main points. audience to grasp the idea fully. product/business concept. disorganized, or incomprehensible.

The presenter effectively identifies a real The presenter identifies a problem The presenter mentions a problem
problem or need in a given situation, or need in a given situation and or need but does not adequately The problem or need is mentioned The problem or need is not
Problem Identification emphasizing its significance and relevance. discusses its relevance. explain its significance or relevance. but is not well-defined or explained. identified or discussed.

The solution presented is creative

The solution presented is highly creative and and innovative, offering a fresh The solution presented is somewhat The solution presented is
innovative, demonstrating a unique approach to approach to addressing the problem creative but lacks a distinctively conventional and lacks significant The solution presented is entirely
Solution Creativity addressing the identified problem or need. or need. unique element. creativity. conventional and lacks creativity.

The presenter thoroughly discusses market The presenter discusses market

research efforts, showcasing a deep research efforts, highlighting key The presenter briefly mentions The presenter mentions minimal
understanding of the target audience, findings about the target audience, market research but does not market research efforts without The presenter does not address
Market Research competition, and market trends. competition, and market trends. provide sufficient details or insights. offering meaningful insights. market research at all.

The presenter presents a business

The presenter presents a well-developed business model that includes revenue streams The presenter presents a basic
model that includes revenue streams, cost and cost structure but lacks detail business model but omits important The presenter presents a vague or The presenter does not present a
Business Model structure, and customer acquisition strategies. or clarity. elements or lacks clarity. incomplete business model. business model.

The presenter engages the audience effectively The presenter engages the audience
through excellent communication skills, with good communication skills, The presenter's communication The presenter's communication The presenter's communication
including clear articulation, confident delivery, although there may be occasional skills are adequate but may lack skills are weak and significantly skills are entirely inadequate and
Presentation Skills and strong body language. issues with articulation or delivery. confidence or clarity at times. impact audience engagement. hinder audience understanding.

Visual aids, if used, are exceptionally well- Visual aids, if used, are well-
designed, relevant, and enhance the designed and relevant, enhancing Visual aids, if used, are somewhat Visual aids, if used, are not effective
presentation. They effectively support the the presentation without distracting effective but may lack relevance or and do not enhance the Visual aids, if used, are distracting
Visual Aids (if used) presenter's message. from the content. professional design. presentation. or irrelevant.
 Business Models:
 A business model is a blueprint for how a company creates, delivers, and
captures value. It outlines how a business operates, makes money, and
sustains itself in the market.
 Common business models include subscription-based models (e.g.,
Netflix), e-commerce models (e.g., Amazon), and platform models (e.g.,
Airbnb).
 Understanding your business model is crucial because it determines your
revenue streams, cost structure, and overall strategy.
 2. Market Research:

 Market research is the process of gathering, analyzing, and

interpreting information about a market, including its size, trends,
demographics, and consumer preferences.
 It helps entrepreneurs make informed decisions by identifying
opportunities, understanding customer needs, and assessing the
competitive landscape.
 Methods of market research include surveys, interviews, focus groups,
and data analysis.
 3. Customer Segmentation:

Customer segmentation involves dividing a market into distinct groups or
segments based on shared characteristics such as demographics, behaviors, or
preferences.
 Segmentation helps businesses tailor their marketing and product strategies to
different customer groups.
 For example, a clothing retailer might segment its customers by age, gender,
or fashion preferences to offer personalized experiences.
 4. Competitive Analysis:

 Competitive analysis is the process of evaluating competitors in the market

to understand their strengths, weaknesses, strategies, and market positioning.
 It helps entrepreneurs identify opportunities for differentiation and potential
threats.
 Key aspects of competitive analysis include assessing competitor products,
pricing, marketing, and market share.
Thank you! Hope to
see these in your
business plan!