Mailchimp to Email

Marketing
What you'll learn
• Build a Converting Landing Page to Collect Email Subscribers
• Create an Targeted Email List
• Learn to Add Subscribers Manually
• Send Emails Personalized Emails Using Names
• Create Sign-Up Forms to Your Website
• Design and Add Pop-Ups to Your Website
• Design and Manage Email Templates Create Campaigns
 Starting at the MailChimp website, you'll click sign up to create
Create account a new account.
Next you'll need to go to the inbox to activate your
account. This is so that MailChimp can confirm who you
are. Click the activate button and then confirm your
humanity. You are not a robot

• https://login.mailchimp.com/signup/?
entrypoint=custom-
forms&_ga=2.63762343.922322110.16
61402864-
1322898940.1661402864&_gac=1.262
881918.1661402864.CjwKCAjwmJeYBh
AwEiwAXlg0AR0n7m-
zd9NqjvKBGHpmxr5MMtP0UUUHHALd
tiQJDqEF9tWaUigtUxoC6PoQAvD_BwE
Create an audience
Create an audience (2)
Create an audience (3)
 Organize your new audience
• Audience
• Your audience should be your total collection of contacts, so you
should only need one overall audience.
• If you still choose to create multiple audiences, be aware that
audiences are independent of each other.
• They don’t share data or contact information.
• For example, if freddie@address.com is in two of your audiences, we
count that as two contacts.
• It’s almost always best to have a single audience, and use our
audience organization tools to separate and manage contacts.
• Tags
• Tags are customizable labels for your contacts that you can use to
organize your audience.
• Create tags for sets of contacts based on data only you know about
them.
• You can send directly to tagged contacts, or segment based on tag
data.
 Organize your new audience
• Segments
• A segment is a filter, or query, that you can apply in your account to sort your contacts
based on data we have about them.
• You can filter your contacts based on things like location, tag data, group membership,
signup source, campaign activity, and more.
• Segments also let you customize your emails, ads, or webpages for the people you’ve
identified.
• Custom content is smart marketing, and segments can help you get there.
 Organize your new audience
• Audience fields
• where we keep your contacts’ basic information.
• They store emails, names, birthdays, group preferences, addresses, or other information.
• use merge tags to pull audience field information into email campaigns, like a first-name
greeting.
 Organize your new audience
• Groups
• Groups are specialized audience fields that
correspond to fields on your signup forms.
• They let you ask your contacts to self-categorize
with preset responses that you provide.
• For example,
• a garden shop might ask their contacts what best
describes them: a gardener, landscaper, or indoor plant
enthusiast.
• say you're a university and you want to organize student
contacts by class. You can create an audience group
category called "Students" with the group names:
Freshman, Sophomore, Junior, and Senior.
• After contacts self-select their interests, you can
create internal tags based on group data, or send
email campaigns to a segment containing one
group, a few groups, or all of them.
Import Contacts to
Mailchimp
Import Contacts to Mailchimp - Notes
• Free plans include up to 500 contacts and 2,500 sends per month, with a daily send limit
of 500.
• To get started with a file import, you'll need a blank sheet in a spreadsheet program like
Microsoft Excel or Google Sheets, saved or exported as a comma separated value (CSV)
file.
• Certain fields, like birthday and date, must be formatted in a specific way.
• In Mailchimp, you can categorize your contacts based on their email marketing status,
such as subscribed or unsubscribed.
• You can only import to one status at a time.
• If you’d like to send postcards to your contacts, check out our article on how to import
mailing addresses.
• If your import brings your total contact count above the limit of your Marketing plan tier,
you'll be subject to an additional contact charge.
 Import Contacts to Mailchimp - Notes
1. Click Audience. 2. Click Audience dashboard.
Import Contacts to Mailchimp - Notes
3. If you have more than one audience, click the Current audience drop-
down and choose the one you want to work with.
4. Click the Manage Audience drop-down and choose Import contacts.
5. Choose Import from another service.
6. Continue
Import Contacts to Mailchimp - Notes
• 7. Click Add on one of the available integration tiles to begin
connecting your app. Previously connected integrations will have a
checkmark instead of the add button.
• 8. Click Done after you’ve connected the app.
Create a campaign in
Mailchimp
Create a campaign in Mailchimp
 Definitions
 Campaign
-Any distributed content, that's created and measured in Mailchimp, including
regular emails, automations, landing pages, and ads.
 Audience
-A place for you to collect and manage your contacts in Mailchimp.
 Contact
-Someone whose email is stored in your account.
-A contact's email marketing status determines what kind of content you can share with
them.
-Statuses include subscribed, unsubscribed, non-subscribed, cleaned, and archived.
• Choose a campaign type
 Email campaigns

Ad campaigns
Choose a
campaign Postcards
type Social posts

Landing Pages
 Choose a campaign type
1. Email campaigns
• Regular
Design and customize your content, and choose
whether to send immediately or schedule your
campaign for later.
• Plain-text
The simplest form of mass email you can send-only
text and have no formatting options.
• A/B testing
• Send more than one version of the same campaign and see
which one comes out on top.
• Test subject lines, From names, content, and send times.
• Automated
Automated emails send when triggered by a specific
date, event, or contact's activity.
 Choose a campaign type
2. Ad campaigns
• buy and run ads on Google’s
Ad Display Network,
Facebook, and Instagram.
• Target your Mailchimp
contacts, people similar to
your Mailchimp contacts,
people whose interests align
with your brand, or people
who visited your landing page
or website.
 Choose a campaign type
3. Postcards
Create a printed postcard campaign that
recipients can hold in their hands. Reach
the contacts in your audience, or brand-
new people who are similar to your
contacts.
If you’ve connected your store to
Mailchimp, you can set up an abandoned
cart postcard that automatically sends to
people who browse your items without
making a purchase.
Choose a campaign type
4. Social posts
Choose a campaign type
1. Email campaigns
2. Ad campaigns
3. Postcards
4. Social posts
5. Landing Pages
• Create standalone webpages to collect email addresses or promote a
product or service.
• Design a landing page in your account, then share the URL on the web
or in another Mailchimp campaign.
Create an email campaign (1)
Create an email campaign (2)
• There are four main things to do before you can send.
• Add your recipients in the To section.
• Add your from name and from email address in
the From section.
• Add your subject line in the Subject section.
• Design your email in the Content section.
Create an email campaign (3)
Add recipients
• To choose your recipients, follow these steps.
1.In the To section, click Add Recipients.

2. In the Audience drop-down menu, choose the audience you want to

• After you check the box, you'll choose a merge tag that corresponds with the
data you want to display in the "To" field.
• For example, if you choose *|FNAME|*, a recipient named Bob will see "To:
Bob" instead of "To: bob@example.com."
• The default options are *|FNAME|*, *|LNAME|*, and *|FNAME|* *|
LNAME|*, but you can click Custom to enter an alternate tag or text.
Create an email campaign (5)
Send to a custom segment or group.
1.Select the audience you would like to send to in the Audience drop-down menu.
2.Click Group or new segment in the Segment or Tag drop-down menu.

3. Create the segment that you would like to send to. To learn more about creating segments,
check out Create and Send to a Segment.
 Create an email campaign (6)
1. In the Subject section of the email builder, click Add Subject.

2. In the Subject field, enter a subject line for your email.

3. In the Preview text field, you can enter up to 150 characters that will
display next to your subject line in recipients’ inboxes. This field is
optional.

4. Click Save.
 Create an email campaign (7)
Design email
To design your email, navigate to the Content section and click Design
Email.
Create an email campaign (8)
Settings and tracking
• Scroll to the Settings & Tracking section and click Edit.

• Check the boxes next to the tracking options you want to enable.
• Click Save.
Email Campaign Reports

https://us9.admin.mailchimp.com/reports/summary?id=5633959
 Task
Create a campaign to advertise your
Fanpage or a campaign on your Fanpage.