IBM Event Streams

A fully managed Apache Kafka® service

for IBM Cloud
We ingest, persist and make events available to the entire platform, supporting:

• External event ingestion into the platform

• Event distribution between any platform component or service

• IoT, real-time analytics and event streaming architectures

The ‘Event Backbone’

App

Event Backbone

1
Building Blocks

2
1 :: Event Sources
App
2 :: Event Processing
3 :: Event Notifications
4 :: Event Archive
What to listen out for?

Apache Kafka Real-time Analytics

AWS Kinesis Change Data Capture

Confluent Streaming Ingest

MS Event Hubs Streaming Analytics

Google Pub/Sub Event Driven Architecture

Some starter questions

Role Questions Pain Points

• Do you have a digital transformation strategy? • We’re struggling to differentiate ourselves in the
• Are you trying to be more customer-centric, to create a market
LOB Exec (Buyer) more personalized experience for your customers? • We don’t know how to offer our customers a more
• What are you doing to differentiate your company from personalised experience
your competitors? • We can’t react to things as they happen
• What's keeping you from implementing that strategy? • The apps we build just seem to run so slowly

• How many of your teams are experimenting with Apache • We have lots of teams independently using Kafka
CTO, CIO, Kafka, how many are in production? throughout our organisation, it’s quite inefficient
Enterprise Architect • How do you make sure your teams focus on code that adds • The business needs us to write more real-time, context-
(Buyer) business value, rather than infrastructure? driven applications, but we’re not sure where to start.
• Do you have a strategy to become more event driven? We’re just evaluating this space

• We use Kafka, loads of other teams ask us for

• Are you using Apache Kafka? help/advice as they’re evaluating it too
Developer (User & • How quickly can you get a cluster deployed? • It takes us days to get a new cluster stood up, and
Influencer)
• How much of your team’s time is currently spent we’re not 100% confident we’ve done it properly
monitoring & optimising your Kafka cluster? • We have a dedicated Kafka person in each dev team,
everyone takes care of their own Kafka
 Standard Enterprise
Available: May 2019 July 2018

Cluster Multi-Tenant Single-Tenant

Tenancy
Regions 6 Multi-zone 6 Multi-zone

Availability Three AZs Three AZs

zones
Built on IBM Kubernetes Service IBM Kubernetes Service

Provision Seconds 1-2 hours for new dedicated

time environment
(1) Schema Registry Support
(2) Cross Region Replication / Mirroring
(3) Pricing!

Throughput Storage Partitions Price

Base Capacity Unit 75 MB/s 2TB 3000 p/h: 6.85

p/m: $5000
Additional Capacity 150 MB/s [total] 4TB [total] 6000 [Total] p/h: 6.85
Unit (1) p/m: $5000
Additional Capacity 225 MB/s [total] 6TB [total] 9000 [Total] p/h: 6.85
Unit (2) p/m: $5000
Additional Storage +2TB options, to p/h: $1.2
12TB Max p/m: $876
Mirroring Capacity 1:1 relation to cluster p/h: $1.37
Unit capacity units p/m: $1000
Public Outbound BW $0.08 per GB

All prices will be charged per hour – monthly is illustrative, assumes 730 hour month

Announced 1st August – IBM Confidential and subject to change until then 

IBM Confidential
Competitive Landscape

of a solution
Uses as part
Cloud Service

Azure Event Hubs Amazon Kinesis

(includes a Kafka API)
Deployment

IBM Event
Streams
Software

AMQ STREAMS
Self Hosted Self Hosted

Apache

Based on Apache Kafka Based on alternatives to Kafka

Technology

IBM Confidential
 Event Streams vs Other Event Streaming Offerings

Innovation
• We stay as close to upstream Apache Kafka as possible, pushing relevant changes upstream
• You benefit from the innovation of a worldwide community, not just the value add that IBM can provide as an
addition

Pure experience
• Kafka is the without doubt the de-facto technology in the market for Event Streaming
• We expose all the API capabilities of Kafka, natively, no adapters or application changes required

Fully Managed
• We do not just deploy the Kafka components and hand over an environment for you to manage
• We are responsible for all updates to the environment (security & application), which we deliver non disruptively,
on a daily basis, by a world wide DevOps team, honed over the past 4 years
• We support a multi-tenant and single-tenant environment, both delivered in a serverless model with per hour
billing and single click deploy
 IBM Azure

Multi & single-tenant offering fully integrated into all platform Poor Kafka API support – lacks transactions, compression,
services that support Enterprise Governance adding partitions, sized based retention, Kafka Streams etc.

No hidden charges to give you consistent charging from No schema registry support
day 1 to day n
Cross Region Replication support does not actually move
Includes Schema Registry & Managed Cross Region any of your data between regions
Replication support

Amazon Confluent

Lack of surrounding feature set re. Schema Registry, Identity access management not integrated into the overall
Managed Replication platform – another asset to manage which increases risk

No multi—tenant Kafka option to mix/match your 3x market price point for entry, 2x market price point at
environments to the right size infrastructure scale

High network charges

IBM Event Streams IBM Confidential © 2018 IBM Corporation

 Get started with
IBM Event Streams
Back up
Useful Links

• Slack: #eventstreams-cloud
• Seismic:
https://ibm.seismic.com/x5/doccenter.aspx#/doccenter/3aad7b03-938b-4e75-8a5c-cc7c67ebf1b0/doc/%252Fddecca0256-f654-245b-8
c61-fac9f0819827%252FdfOTRiYmU4NTQtNWY4NC03Y2QyLWZjYWUtOGIxYmFmZjkyZThk%252CPT0%253D%252CU2FsZ
XMgS2l0%252Flfc1f87930-4859-4d24-b2b8-8721aef6d1dd//?mode=view&searchId=d1ef9559-b33e-49a9-96e2-40da1594fd36

• IBM Garage Method: https://ibm-cloud-architecture.github.io/refarch-eda/

• References:
• Kone: https://www.youtube.com/watch?v=rEQIfqevKjI
• Steelhouse: https://www.youtube.com/watch?v=utZU8x2wfoY
• Suncor:https://rv.roinnovation.com/ibm/UnifiedSearch.aspx?Imp=0689d0cf8859402594fba43a83a7678d
• Rugby Football Union:
https://www.ibm.com/blogs/think/uk-en/building-a-trusted-foundation-of-data-to-help-grow-the-game-of-rugby-in-england/

• Me: James Bennett2/UK/IBM

IBM Event Streams | Customer Profile
Event Streams Buyer
Developer Journey • Is responsible or influences technology
Observe
Technology Trends standards within the organisation, typically
Buyer Journey
Read & Learn
CTO / Enterprise Architect
Adoption
• Has development teams who are using or
experimenting with OSS Kafka

• Talks about becoming more responsive,

stream processing patterns, event sourcing
application styles, etc
Advocate
In • Looking for cloud native technology that
Downloads flu
en
Kafka ce
s integrates with their existing IT estate
OSS Platform
Build

Research Successful
Deployments
Advocated as
Infl

Best Practice
uen
es c

Ideal point to intercept

the buying journey
Incorporate into
platform

IBM Message Hub IBM Confidential © 2018 IBM Corporation

17
Opp. Identification | Conversation Starters & Pain Points
Role Questions to Ask Pain Points to Listen for
• Do you have a digital transformation strategy? • We’re struggling to differentiate ourselves in the
• Are you trying to be more customer-centric, to create a market
LOB Exec (Buyer) more personalized experience for your customers? • We don’t know how to offer our customers a more
• What are you doing to differentiate your company from personalised experience
your competitors? • We can’t react to things as they happen
• What's keeping you from implementing that strategy? • The apps we build just seem to run so slowly

• How many of your teams are experimenting with Apache • We have lots of teams independently using Kafka
CTO, CIO, Kafka, how many are in production? throughout our organisation, it’s quite inefficient
Enterprise Architect • How do you make sure your teams focus on code that adds • The business needs us to write more real-time, context-
(Buyer) business value, rather than infrastructure? driven applications, but we’re not sure where to start.
• Do you have a strategy to become more event driven? We’re just evaluating this space

• We use Kafka, loads of other teams ask us for

• Are you using Apache Kafka? help/advice as they’re evaluating it too
Developer (User & • How quickly can you get a cluster deployed? • It takes us days to get a new cluster stood up, and
Influencer)
• How much of your team’s time is currently spent we’re not 100% confident we’ve done it properly
monitoring & optimising your Kafka cluster? • We have a dedicated Kafka person in each dev team,
everyone takes care of their own Kafka

IBM Message Hub IBM Confidential © 2018 IBM Corporation