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Communication for
Various Purposes
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Learning Outcomes
• Constructs evocative, informative, argumentative and
persuasive speeches.

• Shares idea(s) about a speech and its types;

• Writes a brief critique of a video
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What is Speech?

-Defined as the sounds that

individuals use to build up
words, producing sounds
accurately in the right place.
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What is Speech?
-Refer to speaking confidently without
uncertainty and repetition of words, or sounds in
an utterance.
- Coupled with an appropriate expression, clear
voice, suitable pitch, volume, and intonation to
support the meaning of the statement being
conveyed.
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Used of Speech

• To Inform
• To Instruct
• To Persuade
• To Entertain
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Types of Speeches

1. Informative Speech

-Tries to impart something to the listeners

-Begins with a favorable attention- getting remark to
catch the interest of the listeners.
- Followed by the classification step that will inform the
listeners about the subject matter.
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Types of Speeches

1. Informative Speech

- The success of one’s speech highly depends on the

knowledge the audience gains from what is
conveyed or delivered.
- Primary purpose: Impart knowledge, Clarify
Information, and secure understanding
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Examples:

Tour guide informing the tourists A professor telling the students A student researcher telling the
about the San Juanico Bridge how to prepare during a natural community about the result of
calamity his/her research
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Types of Speeches

2. Demonstration Speech

- Teaches the audience about something

- Demonstration of how to do something or how something
works
- Visual aids and some other materials, such as pictures,
graphs, charts, maps, and realia are essential to enhance
the demonstration or activity.
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Types of Speeches

2. Demonstration Speech

- Contains instructions and present useful and essential

information.
- Effective if the audience can do the things the speaer
shows them how to do.
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Examples:

A laboratory instructor A campus administrator telling the A policeman demonstrating

demonstrating to the students how students how to dispose of their how to be prepared during an
to perform an experiment garbage properly earthquake
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Types of Speeches

3. Persuasive Speech

- Contains information to convince the audience to change

the way they think, do something or start doing something
that they are not currently doing.
- Arrange in such a way that it will cause the audience to
accept all or just a part of the expressed view.
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Types of Speeches

3. Persuasive Speech

- It is successful if the speech pushes the audience to

willingly make the change as suggested.
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Examples:

An environmentalist persuading A salesman trying to persuade A doctor persuading a patient to

the students to plant more trees. customers to buy a new stop smoking.
product/home.
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Types of Speeches

4. Entertainment Speech

- Has the nature to transmit a feeling of pleasure, as well as

goodwill to the audience or listeners.
- Speakers using this approach should be gracious, genial, good-
natured, as well as relaxed with their audience.
- Speakers must provide pleasure and enjoyment through the use
of funny stories, jokes, scary stories, and songs or dramatize an
anecdote in the speech.
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Examples:

A guest speaker telling his A pastor dramatizing a story to A politician singing a song to
audience about his past the congregation for his pastoral the constituents in the middle
experiences. message. of his speech.
 ) ) ) ) ) ) ) ) ) Layout Speech
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• Tends to be less formal given to individuals or

smaller groups.
• Contains giving directions, explaining the
location of the place, or describing where
things are.
• Gestures- very important in a layout speech
• The success of this speech depends on
whether the audience can find their way
around the place, follow the directions, or
understand the explanation of a place that
the speaker has described.
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Examples:
• An interior designer explaining the floor plan of a
large art museum.

• An engineer explaining the blueprint of a new

house.

• A computer programmer describing how to create a

software application.
 ) ) ) ) ) ) ) ) ) Argumentation Speech
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• The purpose is to encourage the

audience to change their views or
opinions.
• Done using the force of logical
interference and sound reasoning.
• Aims to persuade the audience to be
able to assert the plausibility of a
debatable question on the speaker’s
side.
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Examples:
• A politician sharing his argument on how to protect
the environment.

• A student leader presenting his platform to the

school administrator.

• A campus administrator encouraging the entire

studentry to observe proper waste management.
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Modes of Delivery

1. Manuscript Speech Delivery

- Kind of speech often preferred by people in the mass

media
- On television, the speaker can follow his/her manuscipt
by a teleprompter, an electronic device that unroll the
screen line.
- The speaker brings with him/her the script of the speech
that is to be delivered.
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Modes of Delivery

1. Manuscript Speech Delivery

- The speaker is given enough time to work on it

- Written and Formal
- The speaker must be familiar of the words in the speech.
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Modes of Delivery

2. Impromptu Speech Delivery

- Spur-of-the- moment speech does not give the speaker

ample time to prepare for his/her talk.
- Thinking time is very limited
- It may be dangerous if one is not focused
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Modes of Delivery

2. Impromptu Speech Delivery

-Do not panic

-Stick the main points
-Avoid rambling or apoligizing
-Be concise in your speech
-Presence of mind and common sense must be 100% to
maintain his/her credibility
-Be observant and honest
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Modes of Delivery

2. Impromptu Speech Delivery

Padilla et al. (2003) offered some patterns so that any speaker can
be guided

• The Who-What-Where- How Pattern

• The Cause-and-Effect Pattern
• The Past, Present, Future Pattern
• Logical Patterns like Spatial, Deductive, Inductive, Comparison,
and Contrast
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Modes of Delivery
3. Extemporaneous Speech Delivery

• Allows a considerable time for preparation

• No memorization is involved, a speaker relies on an outline of
his speech as a guide as he delivers it extemporaneously
• Reactions from the listeners are considered, the speaker may
choose to adjust his/her ideas to the reaction of the listeners
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Modes of Delivery
4. Memorized Speech Delivery

• Has to be committed to memory, but spontaneity in thought, as

well as in verbal and non-verbal behavior.
• The speaker is expected to rehearse the speech many time
over to be able to deliver it without any script and to make it
sound more natural.
• Challenge- forgetting parts of the speech