EXPANDING MARKET POTENTIAL FOR

HEALTHY SNACKS AND SUBSCRIPTION

BOXES
GROUP MEMBERS NAMES
1.
2.
3.
COURSE
PROFESSOR
DATE
 MARKET GROWTH POTENTIAL FOR HEALTHY SNACKS AND SUBSCRIPTION BOXES
IN EUROPE
POPULATION (Worldometer)

Population growth Age Demographics

Country Population (2023)
rate (2021-2023) (18-30,30-50,50-80)

Austria 9,050,295 0.7% 15.2%, 30.7%, 31.8%

Belgium 11,710,877 0.6% 15.7%, 29.1%, 32.6%

Denmark 5,879,986 0.5% 14.9%, 28.0%, 34.5%

Germany 83,749,240 0.4% 14.6%, 29.3%, 32.5%

POPULATION (Worldometer)

Population growth rate Age Demographics (18-30,30-

Country Population (2023)
(2021-2023) 50,50-80)

France 68,001,580 0.6% 14.3%, 28.7%, 33.3%

Sweden 10,547,003 0.8% 13.9%, 29.6%, 33.9%

Switzerland 8,736,037 0.7% 14.7%, 29.6%, 32.9%

Spain 47,346,023 0.5% 15.0%, 30.0%, 32.5%

 AGE DEMOGRAPHICS

 The countries: Austria, Belgium, Denmark, France, Germany, Sweden, Switzerland and
Spain have an aged population with a median age of at least 40 years.

 Companies should pay attention to the wishes and requirements of mature consumers who
are a growing population.

 The healthy snacks market is one where older adults are conscious of their health and
wellbeing.

 In 2023, Euromonitor International points out that older adults with adequate disposable
income are among important market segments for subscription box offerings in gourmet
food and niche hobby products.
DEMAND FOR HEALTHY SNACKS

 Today’s world is aware of health and the demand for healthy snacks is growing. It is expected to
continue growing.
 According to a Euromonitor International study, the healthy snack market in Western Europe is
predicted to grow at a strong 4.5% compound annual growth rate (CAGR) from 2021 to 2026.
 This growth is fueled by an increasing awareness on the significance of nutrition and wellness.
 DEMAND FOR HEALTHY SNACKS

 Nuts, fruit bars, and yogurt are the most preferred choices for people looking for
convenient and nutritious snacks out of many options.
 With people preferring healthier lifestyles, the market for these wholesome snacks is
likely to grow (Phillips & Tracey, 2009).
 It is set to satisfy the changing preferences of a population that is increasingly health-
conscious.
COMPETITION

 In these European countries, the demand for healthy snacks is

increasingly high, leading to a high degree of competition within the
healthy snacks market.
 The scene is dominated by major global brands such as Nestlé, Mondelez
International, PepsiCo, and Mars Incorporated which offer a diverse array
of healthy snack products to cater for a wide range of consumer
preferences and dietary needs.
 COMPETITION

 There are also numerous smaller brands, focusing on special ingredients or dietary
requirement that are emerging. They service smaller sections of consumers who are
interested in organic, vegan, gluten free, and other specific dietary needs.
 This allows even greater options for healthy snacking by consumers since their focus
on quality and adherence to dietary restrictions (2023, Euromonitor International).
 DEMAND FOR SUBSCRIPTION BOX

 The demand for subscription box services is also increasing, making it

simpler for the customer to receive products on a regular basis.
 According to Statista, food and beverage, beauty, and fashion are going to
be the top categories in the global subscription box market by 2026,
which is predicted to reach $54.6 billion.
DEMAND FOR SUBSCRIPTION BOX

 Although large companies hold the ground in the subscription box marketplace, small
boutique business are emerging that target specific product categories to provide
exclusive and personalized experiences.
 The market growth potential in healthy snacks and subscription boxes is promising,
mainly driven by strong economies, consumer spending, ageing population, and
increasing awareness in the healthy eating habits.
CRITERIA TABLES FOR THE HEALTHY
SNACKS AND SUBSCRIPTION BOX MARKETS
SCORING SYSTEM AND SCREENING CRITERIA

 Each country was assigned a rank for each of the six criteria: market size, economic growth,
political stability, ease of doing business, labor cost, and infrastructure index.
 A higher rank indicates a better performance in that criterion. For example, a country ranked first in
market size has the largest market size of the eight countries, while a country ranked eighth in
market size has the smallest market size.
 Each country's total score was calculated by adding up its ranks for all six criteria. A lower total
score indicates a better overall performance.
 The countries were then ranked from 1 to 8 based on their total scores. A country ranked first has
the best overall performance, while a country ranked eighth has the worst overall performance.
 This scoring system is a simple and straightforward way to compare the performance of eight
countries across six different criteria. It allows for easy identification of the countries that have
performed well overall and those that have not.
 CRITERIA TABLES FOR THE HEALTHY SNACKS AND
SUBSCRIPTION BOX MARKETS
DATA TABLE

Political Ease of Doing

Market Size Economic Stability (EIU Business Rank Infrastructure

Country (Population) Growth (%) Score) (2023) Labor Cost (€) Index

Austria 8.9 million 3.1% 87 26 €34,700 62.7

Belgium 11.6 million 2.8% 83 44 €39,400 64.6

Denmark 5.8 million 2.2% 93 2 €47,800 68.8

France 65.4 million 2.6% 75 80 €36,900 61.7

Germany 83.2 million 1.6% 88 19 €44,700 65.2

Sweden 10.4 million 1.8% 92 3 €46,200 69.4

Switzerland 8.7 million 2.5% 90 15 €58,200 71.5

 CRITERIA TABLES FOR THE HEALTHY SNACKS AND
SUBSCRIPTION BOX MARKETS
RANKING TABLE

Market Size Economic Political Ease of Doing Labor Cost Infrastructure

Country Total Score Rank
Rank Growth Rank Stability Rank Business Rank Rank Index Rank

Switzerland 21 2 1 1 4 6 8 1

Denmark 24 4 8 7 1 4 2 2

Austria 23 3 7 2 5 1 5 7

Sweden 20 1 5 3 2 5 1 3

France 37 8 4 4 7 7 7 4

Germany 28 6 3 6 6 3 3 5

Belgium 27 5 6 5 3 2 6 6

Spain 36 7 2 8 8 8 4 8
THE FOUR BEST COUNTRIES
SWEDEN
 Sweden’s healthy snack and subscription box markets have experienced phenomenal growth as a result of a
number of things. Having a population of 10.4 million and a high health consciousness as well as a nutritive
oriented culture, Sweden is a healthy nation.
 The demand for healthier foods has also been spurred by the government which has encouraged healthy
living and access to good healthcare.

Having a 1.8% rate of economic growth and an EIU score of 92, Sweden maintains stability in politics and
business friendly environment.
 The health-conscious market offers the third in Ease of Doing Business ranking, thus, it proves to be open
for the entrepreneurs to establish their businesses within the area.

This high GDP per capita of €46200 shows that Swedish people are rich and therefore, they want to be well.
 With a health infrastructure index of 69.4, the country’s strong infrastructure supports the efficient
distribution of healthy snacks and subscription boxes.
 DENMARK

 Denmark is a country, having a 5.8 million population. It has a robust and emerging market for healthy snacks and
subscription boxes.
 Given that the economic growth rate is 2.2% and GDP per capita is €47,800, consumers are able to afford high-end,
health-related products. Denmark has EIU score of 93 and thus, its population is health-conscious, due to political
stability and supportiveness to business.
 In order to establish a business in the market, one should consider Denmark as it has achieved the second position in the
Ease of Doing Business index.
 This country’s infrastructure has an index of 68.8, enabling the effective distribution and delivery of healthy foods.
SWITZERLAND

 Switzerland is a country with a population of 8.2 million people, making it a very lucrative market for health
snacks and subscription boxes.
 Switzerland has a robust economy with 2.5% growth rates which translates to the high purchasing capacity among
the population with GDP per capita of €58,200 (Statista, 2023).
 A country’s political stability with a score of 90 from EIU and a great Ease of Doing Business ranking of 15 makes
it attractive destination for enterprises seeking a stable and supportive location.
 The health-conscious products are guaranteed to reach their destinations in Switzerland where the outstanding
infrastructure index stands at 71.5.
 The existence of economic prosperity, political stability, and modern infrastructure creates the appropriate
environment for the expansion of the healthy snack and subscription box markets in Switzerland.
AUSTRIA

 The healthy snack and subscription box markets have also experienced considerable
growth in Austria, a country with a population of 8.9 million.
 The country’s 3.1% GDP growth rate and an EIU score of 87 signify a stable and
flourishing business environment. Although Austrian GDP per capita is around 34,700
euros, which is lower than a few of its counterparts, it still signals about a population that
has available disposable income to purchase costly health-focused products.
 Austria’s ease of doing business index is at 26 making it conducive for the new
entrepreneurs (Passport GMID, 2023).
 The country’s infrastructure index of 62.7 ensures that the health-conscious, snacks
distributed and subscription boxes reach consumers all over the whole country.
THE TWO BEST COUNTRIES
SWEDEN
 Firstly, the Swedish population is health-conscious and educated about nutrition, resulting in high demand for
healthy snacks and subscription boxes.
 Sweden holds an EIU score of 92 and enjoys a great political stability, making the state conducive to
business. Sweden’s exceptional rank of 3 in the Ease of Doing Business also makes the country attractive to budding
entrepreneurs and the business seeking to enter the market (Statista, 2023).
 This is supported by Sweden’s high GDP per capita of €46,200 which is indicative of substantial disposable income
levels, giving consumers the leeway to buy premium and health-conscious products. Besides, Sweden’s robust
infrastructure index 69.4 guarantees smooth product distribution (Passport GMID, 2023).
 Briefly, Sweden’s political stability coupled with high consumer demand, favorable business climate, high income
levels, and good infrastructure make it the frontline market for the healthy snacks and subscription boxes among the
named countries.
 SWITZERLAND

 The healthy snacks and subscription box markets in Switzerland also show remarkable development.
 Switzerland has a population of 8.7 million people. Its economy, which has a 2.5% economic growth and a remarkable
GDP per capita of €58,200, points out at a high purchasing power of its consumers.
 Ease of Doing Bu(Statista, 2023)siness index is 15 and the EIU score is 90, thus, making Switzerland a very stable and
attractive country for businesses. The country index of infrastructure at 71.5 is ranked in the world is among the best;
the infrastructure is effective, thereby enabling smooth flow of products in the country and reaching the consumers
(Passport GMID, 2023).
 The rising demand for healthy snacks and subscription boxes can be attributed to Switzerland’s focus on healthiness
and well-being. Switzerland has combined economic success, political stability, business-friendly atmosphere, modern
infrastructure, and healthy consumers into a lucrative market for health-oriented products. However, Sweden takes the
lead in the region as it has lower labor costs and a more business-friendly setting than Switzerland.
 REFERENCE

 Euromonitor International (2023). Healthy Snacks in Western Europe.

 Passport GMID (2023). Global Market Information Database.
 World Population Review (2023). Population of the World.
 OECD (2023). Economic Outlook, Volume 2023, Issue 2.
 Statista (2023). Subscription Box Market Revenue Worldwide from 2019 to 2026.
 Subscription Box Association (2023). Subscription Box Industry Report 2023.
 Aminah, H., Wen Chuah, S.H., Kuan Lin, P., Moslehpour, M. and Firman, A., 2021, August.
Unveiling the Factors Influencing Consumers' Continuance Intention to Use a Subscription Box.
In 2021 5th International Conference on E-Society, E-Education and E-Technology (pp. 259-266).
 Kopra, E., 2017. Business plan: establishing a subscription box service.
 Phillips, N., Tracey, P. and Karra, N., 2009. Rethinking institutional distance: Strengthening the tie
between new institutional theory and international management. Strategic Organization, 7(3), pp.339-
348.