1 - Organizational Change
1 - Organizational Change
2022-2023
Session Rules
Objectives
Introduction
Definition of organizational change
Forces affecting change
Types of change
Theories of change
Emotional responses to change
Resistance and variable to change
Strategies to overcome resistance for change
Steps for planned change
Role of nurse manager in management of creativity
Introduction
is a systematic approach
Strategic Change
Strategic Change is usually implemented at the organizational
level, which may affect the various components of an
organization and also the organizational strategy.
Types of change cont.,
Operational Change
This kind of change becomes a requirement or the need when an
organization is faced with competitive pressures. The focus is laid more on
quality improvement or improvement in the delivery of services for an
edge over the competitors.
Types of change cont.,
Examples:
Need for increase productivity
Low satisfaction
Internal forces
Declining effectiveness
Crisis
Employee expectation
Forces that influence change cont.,
B- External forces
These are change comes from outside the person or the organization.
Example:
Health care economics as consumer demands.
Technology advances.
Political change.
Changing demographics.
Sociocultural change.
Globalization
Workforce diversity
Change theories
The general concepts that are used to explain the
change process usually describe the interactions of the
change agent with the internal and external
environment.
The skills required to positively influence and motivate
members of a working team require an understanding
of a variety of change theories that impact their ability
to be successful.
Change theories cont.,
Lewin’s (1951) model suggested that people like feeling safe, comfortable,
and in control of their environment. For change to occur then, the balance
of driving and restraining forces must be altered. The driving forces must
be increased, or the restraining forces decreased.
Lewin‘s force field model cont.,
1- Unfreezing Stage
Unfreezing occurs when the change agent convinces members of
the group to change. Thus, people become discontent, aware of a
need to change and the perceived need for change is increased.
Also, the change agent loosens or unfreezes the factors or forces
that are maintaining present equilibrium. By increasing the
perceived need for change
Many change efforts are not successful because they become
one of hundred priorities”.
To make a successful change effort , the leader must clear
away the competing priorities and shine a spotlight on the
need for a change to happen.
Lewin‘s force field model cont.,
2- Movement Stage
During this stage, the change agent identifies, plans, and
implements appropriate strategies to bring about the change.
Lewin‘s force field model cont.,
Modify if necessary
Lewin‘s force field model cont.,
3- Refreezing
During this stage, the changes are stabilized and so that it
becomes integrated into the status quo.
It is the time when positive feedback and encouragement help
to solidify the changes. Support others so that the change
remains in place.
Lewin‘s force field model cont.,
Examples
The initiation of a new Electronic Medical Record (EMR)
computer system that requires patient centered initiatives. In
order to fulfill a task of this nature, the nurses would need an
understanding of a change process.
Nurses working with a noncompliant diabetic patient would
create a sense of urgency about the patient’s blood glucose
levels.
Embedded in Kotter’s (2001) eight-step process are the
following organizational steps:
5. Empower others
3- Rogers’ diffusion of innovation (DOI) 1962
According to Rogers, there are five stages involved in the decision making process
related to adopting an innovation.
These include:
3. Decision: Choose to adopt or reject the innovation and engage in activities that
reflect the decision.
Acquire resources for change. At this change, the need for change is
understood and the process of developing solutions begins by gathering as
much information as possible that is relevant to the situation that requires
change.
4- Havloc Theory cont.,
measure its effect on them, but they often receives bits and pieces of
information regarding the change ,which make them believe that the
comfort with the way things are currently done .may lead to resistance
Variables leads to resistance to change cont.,
Rational–empirical
Power–coercive strategy
Normative–re-educative
Classic Strategies for changes cont.,
1-Rational–empirical
Assumes that people are rational (guided by reason) and receptive to
change when given adequate facts.
Knowledge is the major source of power.
E.g.
Assumption that the dissemination of research findings will change
nursing practice.
The distribution of leaflets outlining the spread risks of COVID will alter
the population’ practices.
Classic Strategies for changes cont.,
2- Power–coercive strategy
Most commonly used and associated with the historical development of
nursing organizations.
The application of power by legitimate authority, economic sanctions, or
political clout of the change agent to achieve the desired outcome.
These strategies include influencing the enactment of new laws and using
group power for strikes or sit-ins.
It assumes that persons with less power will always comply with the plans
and directions.
Classic Strategies for changes cont.,
These strategies assume that people often are set in their ways and will
change only when rewarded for the change or when they are forced by
some other power–coercive method.
Resistance is handled by authority measures; the individual must accept it
or leave.
Classic Strategies for changes cont.,
3- Normative–re-educative (Participative)
Contrast with the 2 previous strategies (up- down).
People need to be involved in all aspects of change process.
Change will only occur when attitudes and relationships are
altered.
process.
Patient- centered and student- centered approach.
An example may be reflected in the change agent who wants
someone to stop smoking. The change agent might present
the person with the latest research on cancer and smoking
(the rational–empirical approach); at the same time, the
change agent might have friends and family encourage the
person socially (normative–reeducative approach). The
change agent also might be penalize the smoker person
(power–coercive approach).
Depends on:
Situation.
Individuals’ knowledge, values, believes attitude and past
experiences.
Willingness of the group.
Steps for planned changes
Spradley’s model of change
A) Assessment:
Identify the problem.
B) Planning:
Plan the change.
C) Implementation:
Implement the change
D) Evaluation:
Evaluate the change.
challenges.
Five –step procedure the change agent should follow in
conducting force field analysis:
Brainstorming to produce list of driving and restraining forces
them
List and document possible responses or action that might
Making a change require some risk on the part of the target system so the
leader manager needs to provide sufficient security to minimize that risk.
C) Implementation
1. Consulting:
As a consultant, manager places employees in touch of
data from outside organization or helping organization
members to generate data from within organization.
The overall purpose is to help employees find solution
to problems through analysis valid data.
Role of change agent
2- training
Help organization members derive implication for
action from present data and
Provide organization members with anew set of
skills- the ability to retrieve, translate and use new
data to solve future problem
Role of change agent
3- research
The manager assume the role of researcher, as
a researcher, manager may train organization
members in the skills needed for valid
evaluation of effectiveness of action plans that
have been implemented.
Becoming an effective change agent
change.
That includes being defensive, giving advice, and
premature persuasion.
possesses self confidence, knowledge of the change