Finman Financial Ratio Analysis
Finman Financial Ratio Analysis
Analysis
01 02
Balance Sheet Income
Statement
The two basic financial statements
01 02 03
Profitability Turnover Ratios Liquidity Ratios
Ratios
04
Leverage Ratios
Profitability Ratios
-are financial metrics that measure a company's ability to generate profits in relation to its
revenue, assets, equity, or other financial metrics. These ratios help assess how efficiently a
company is operating and how well it is able to convert its resources into profits. Profitability
ratios are crucial for investors, analysts, and stakeholders to evaluate a company's financial
performance and its ability to generate a return on investment.
Profitability Ratios
1. Gross Profit Rate = Gross Profit / Net Sales
Evaluates how much gross profit is generated from sales. Gross profit is equal to net sales (sales minus sales returns,
discounts, and allowances) minus cost of sales.
1.) A standard should actively consider prevailing economic conditions, it should not be context-free
like the "ideal ratio".
2.) A standard should simultaneously incorporate measures of industry and competitive conditions,
it should include both dimensions.
3.) A standard should recognize the presence of underlying time series patterns in the company's
performance relative to itself, the industry, and its key competitors.
4.) Finally, a standard should be unique to the company being analyzed. Ideally, no two companies
even in the same industry should face the same standard in view of their different sizes, capacity,
management, and competitive strategies. For example, a company may be aiming for profits or ROI
but its competitor's strategy may be directed at market penetration. Using common ROI and
turnover ratio standards for both firms will yield predictable results. Yet, that company cannot be
faulted for "low turnover" nor its competitor, for "low ROI", as these were recognized trade-offs in
their respective preferred strategies.
THANK YOU!