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TITAN

This presentation provides an overview of Titan Industries, including its vision, history, products, marketing strategy, and finances. Titan is India's largest watchmaker and was established in 1984 as a joint venture between Tata Group and TIDCO. It manufactures watches under brands like Fastrack and Sonata. Titan uses market segmentation and brand extensions in its marketing strategy. It has a network of specialty shops and franchisees for distribution. The company employs nearly 5,000 people and focuses on training and development. Titan saw 57.5% year-over-year sales growth last quarter and expects to reach $1 billion in annual sales.

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Vivek Agarwal
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268 views19 pages

TITAN

This presentation provides an overview of Titan Industries, including its vision, history, products, marketing strategy, and finances. Titan is India's largest watchmaker and was established in 1984 as a joint venture between Tata Group and TIDCO. It manufactures watches under brands like Fastrack and Sonata. Titan uses market segmentation and brand extensions in its marketing strategy. It has a network of specialty shops and franchisees for distribution. The company employs nearly 5,000 people and focuses on training and development. Titan saw 57.5% year-over-year sales growth last quarter and expects to reach $1 billion in annual sales.

Uploaded by

Vivek Agarwal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 19

PRESENTATION OVERVIEW

INTRODUCTION. VISION & MISSION. COMPANY HISTORY. MARKETING STRATEGY. DISTRIBUTION. HUMAN RESOURCE MANAGEMENT. FINANCIAL STRATEGY.

CORE PRODUCTS

TITAN EYE+:EYE WEAR

TANISHQ:JEWELLERY

TITAN: WATCHES

PRECISION ENGINEERING DIVISION

INTRODUCTION
Titan Industries was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO).
Founder of titan is XERXES DESAI. The CEO of titan is BHASKAR BHATT. The company set up its corporate office in Bengaluru (Karnataka) and its watch manufacturing facility in Hosur (Tamil Nadu).

Titan is the largest watch company in India and the fifth largest in the world. The Titan portfolio has over 60% share in the domestic market.

The company has manufactured more than a 100million watches till date; and has a customer base of over 80 million.
Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market , offering quartz technology with international styling.

MARKETING STRATEGY
Segmentation done on the bases of: Lifestyle. Socio-Economic Group. Personality. Introduced various Sub Brands. Brand Extension. Innovation.

ADVERTISING & PROMOTION


sonata Dash Jingle tune(Integral Part of BrandsFastrack identity) Celebrated milestone of 50 million watches by humming tune competition Oversees Advertising by addressing social Edge steel Raga issues and Portraying personalities like Mother Teresa,Mahatma Gandhi, Einstein Titan Signet Programme Xylys

Nebula

SUB BRANDS ACCORDING TO SEGMENTATION


Fastrack
Dash

Youth(22-30yrs)
Children

Titan Steel
Raga Nebula Sonata

Trendy urban youth(25 to 35yrs)


Working Women Upper Class Semi Urban and Rural class

DISTRIBUTION
Specialty Shops of Titan.
Franchisee Showrooms. Multi Brand Time Zone Outlets.

Retail outlets like Shoppers Stop, Lifestyle.


Also opened service centres.tre's.

HUMAN RESOURCE
NO. of employees-4934. Focus to develop technical skills. Focus to develop managerial skills. Training & Development. Cross Training. Gives Compensation.

FINANCIAL STRATEGY

Titan International (TWI) had year-over-year sales growth of 57.5% during the last quarter. The company has reported $795.4 million in sales over the past 12 months. The company is expected to report $1 billion in sales in the next fiscal year.

TIDCO having 28 per cent of the shares.

COMPANY OVERVIEW

Type Joint Venture Industry Watches Tata Group companies owning 25 percent of the Founded 1987 shares. Headquarters Bengaluru,India Area served 4 continent and 40 countries. India and Public holding in othercompanylike around 28 per the countries is Middle east, Asia Pacific and Africa. cent. Key people Xerxes Desai, Founder

The rest of the stake is held by foreign institutions, non-resident Indians, mutual funds and other institutions.

FINANCIAL STATEMENT
Currency in Millions of Indian Rupees As of:
TOTAL REVENUES Cost of Goods Sold GROSS PROFIT OPERATING EXPENSES OPERATING INCOME EBT NET INCOME Mar 2008 29,983.6 21,512.5 8,471.0 5,818.5 2,652.5 1,176.9 1,475.6 Mar 2009 38,326.4 28,054.0 10,272.4 7,765.2 2,507.2 868.0 1,639.2 Mar 2010 46,771.6 34,680.0 12,091.6 8,313.4 3,778.2 1,265.2 2,513.0

THANK YOU

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