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RC Cola

This document discusses RC Cola's relaunch in Pakistan. It provides a PEST analysis of the political, economic, social and technological factors impacting RC Cola. It identifies reasons for RC Cola's previous failure in Pakistan, including brutal competition and lack of promotion. The document outlines marketing strategies for the relaunch, including product offerings, pricing, promotion through advertising and distribution incentives. It allocates a total budget of 65 lakh Pakistani rupees for marketing activities such as research, branding, advertising and distribution incentives.

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Haris Khan
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37 views13 pages

RC Cola

This document discusses RC Cola's relaunch in Pakistan. It provides a PEST analysis of the political, economic, social and technological factors impacting RC Cola. It identifies reasons for RC Cola's previous failure in Pakistan, including brutal competition and lack of promotion. The document outlines marketing strategies for the relaunch, including product offerings, pricing, promotion through advertising and distribution incentives. It allocates a total budget of 65 lakh Pakistani rupees for marketing activities such as research, branding, advertising and distribution incentives.

Uploaded by

Haris Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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RC COLA

MADE IN PAKISTAN
GROUP MEMBERS

ASKHA SAJJAD L1S21BBAM0012


ALI ZAFAR L1S21BBAM0018
HARIS NISAR KHAN L1S21BB1M0010
INTRODUCTION

 Introduced in 1905 by Claud A. Hatcher.


 RC Cola in 1934.
 Known for its balanced taste and quality
ingredients.
 Impact of RC Cola's relaunch in
Pakistan.
PEST
ANALYSIS

P E Economic factors
Political factors Purchasing power of
Impact of government consumers.
tax, labor legislation Economic downturns
policies and regulations. and recession.
S Social factors T Technological factors
Demand for beverages Distribution efficiency,
is heavily influenced by supply chain
consumer choices, management, and
tastes, and cultural manufacturing
values. processes.
REASONS OF FAILURE

 Brutal Competition

 Financial Competition

 Capacity Tax

 Lack of Promotion
MARKETING STRATEGIES

 PRODUCT

 Offered product

 RC cola ingredients

 Quality

 Depth
PRICE

QUANTITY PRICE

1.5 Liters PKR 180/-

1 Liter PKR 130/-

500ml PKR 95/-

250ml PKR 70/-


PROMOTION & DISTRIBUTION

 RC cola will use promotion channels such as TV ads, social media, gorilla

and influential marketing.

 RC cola will reduce its own profit for a while and will give more incentives

to the wholesalers and retailers.

 RC will approach retailers directly, offering credit and bonuses as incentives.

 Easy access on retail stores in our targeted areas.


ACTION PROGRAM

 Marketing Research

 Branding and Packaging

 Product Development

 Marketing and Advertising

 Distribution Network
BUDGET FOR MARKETING ACTIVITIES

TOTAL BUDGET = PKR 65 LAC


 RC Cola will invest around 5 lacs rupees for market research and analysis and 2 lac
rupees for branding and creative packaging.
 The biggest budget of RC cola will be spent on advertising, promotions, events and
sponsorships which will be around 50 lac rupees.
 RC Cola will also give distribution incentives to the best seller and the budget for this is
about 5 lac rupees.
 RC Cola will also provide 3 lac rupees for the process of monitoring and analytics to
make data driven decisions.
PAMPHLET PRINT
THANK YOU!

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