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Session 13B - Proposal Writing

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76 views11 pages

Session 13B - Proposal Writing

Uploaded by

somansh grover
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Communication Today

Fifteenth Edition

Session 13B
Writing and Completing Proposals

Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved.
Structure of a Proposal
• Introduction
• Body
• Close

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
Steps to follow
• Introduction:
– Define the problem (and the audience to whom you make
proposal)
• Body:
– Present the solution
– Define key deliverables and success criteria
– Prepare the overall execution plan and approach to go
about
• Closure:
– Outline your schedule and the budget

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
Introduction to a Proposal
• Solicited versus Unsolicited Proposals
• If Solicited - Follow Instructions for the Problem and
Purpose Statement
• If Unsolicited
– Make Problem Statement
– Make Purpose Statement
• Propose Possible Solution

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
The Body of a Proposal
• Give Details on the Proposed Solution
• Specify Anticipated Results
• Promote the offering in a persuasive manner
– Maintain objective tone
– Avoid overselling

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
The Close of a Proposal
• Summarizes Key Points
• Emphasizes Benefits
• Asks for a Decision from Readers
• Last Chance to Persuade Reader to Accept Proposal

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
Revising Reports and Proposals
• Ensure Content is Clear, Logical, and Reader Oriented
• Evaluate
– Organization of the data
– Style, and
– Tone
• Improve Readability

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
Producing Formal Reports and Proposals
Table 15.2 Production Elements to Consider for Formal Reports
and Proposals

Prefatory (introductory) Elements Supplementary Elements


Cover Page / Letter of Transmittal (if
Appendices
applicable) / Intent of the proposal
Title Page Bibliography
Table of Contents Indexes
Synopsis or Executive Summary Profiles of Key Players

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
Distributing Reports and Proposals
Physical Digital Online
PDF Format for General
Professional Courier Email, Messaging Apps
Use
In-Person Delivery Word Document Shared Workspace
Specialized Format on
Request – Ex. Poster

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
Writing Requests for Proposals (RFP s)
• RFPs are invitation for the solicited proposals
– Company Background
– Project Description
– Requirements
– Decision Criteria
– Proposal Requirements
– Submission and Contact Information

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.
Copyright

This work is protected by United States copyright laws and


is provided solely for the use of instructors in teaching their
courses and assessing student learning. Dissemination or
sale of any part of this work (including on the World Wide
Web) will destroy the integrity of the work and is not
permitted. The work and materials from it should never be
made available to students except by instructors using the
accompanying text in their classes. All recipients of this
work are expected to abide by these restrictions and to
honor the intended pedagogical purposes and the needs of
other instructors who rely on these materials.

Copyright © 2021, 2018, 2016, Pearson Education, Inc. All Rights Reserved.

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