Scribd
Upload
46 views10 pages

Presentation in PR2

This document outlines a research study on the influence of social media on the purchasing decisions of teenage consumers. It will use a descriptive research design to identify factors that contribute to social media's influence. The study will be conducted by surveying grade 12 students at a high school in the Philippines about how social media influences their purchasing behaviors and the problems they encounter when shopping online. Data will be collected through a student-developed questionnaire and analyzed to understand social media's impact and address any issues reported by respondents.

Uploaded by

Jennelyn Jacinto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
46 views10 pages

Presentation in PR2

This document outlines a research study on the influence of social media on the purchasing decisions of teenage consumers. It will use a descriptive research design to identify factors that contribute to social media's influence. The study will be conducted by surveying grade 12 students at a high school in the Philippines about how social media influences their purchasing behaviors and the problems they encounter when shopping online. Data will be collected through a student-developed questionnaire and analyzed to understand social media's impact and address any issues reported by respondents.

Uploaded by

Jennelyn Jacinto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 10

SOCIAL MEDIA INFLUENCE

ON PURCHASE DECISIONS
OF TEENAGE CONSUMERS
Ashley Nicole Garcia
Leader

Ej Toledo
Ethel Jade Aperocho
Danchelle Stamarina
Joyce Tulabot
Vin Subaran
Keziah Palarca
Teresa Dela cruz
Lucky Santos
Member
INTRODUCTION
• Nowadays, social media has a significant impact, particularly
among young people. Everything, even our purchasing
decisions, is influenced by social media. With the advent of
smartphones and fourth generation mobile technologies, the
world has witnessed a significant transformation in people’s
interactions with information, decision-making processes,
and commercial activities.
STATEMENT OF THE PROBLEM
1. How does social media influence affects the purchase
decisions of teenage consumers?
2. How does social media helps you in purchasing goods quality
items?
3. How practical are you when purchasing an item being advertised by
an influencer?
4. What are the problems you encountered when you are purchasing
online?
5. What social media platforms influences you more in purchasing
products?
RESEARCH DESIGN
The design in this study Descriptive since it will
identify the factors that contribute to the influence
of social media on purchase decisions of teenage
consumers.
The study will also analyze the problems
encountered of the respondents and an implication
to address these problems.
LOCALE OF THE STUDY
• The study will be conducted at Corazon C.
Aquino High School situated in the
Municipality of Gerona, is a first-class
Municipality in the Province of Tarlac,
Philippines.
RESPONDENTS
• The selected Grade 12 learners of Corazon C.
Aquino Senior High School enrolled during 2022-
2023- Galatians, Hebrews, Jude, Matthew,
Timothy, Thessalonians, Luke, James, Mark,
Peter, Colossians, Revelations, Philippians,
Ephesians, John, Acts, and Philemon were the
respondents of the study.
RESEARCH INSTRUMENT
• To get the appropriate data needed, the
researcher will have a questionnaire checklist for
the profile of the learners.
DATA GATHERING PROCEDURE
• The data for this study will be collected using learners-
made instrument, as a questionnaire prepared by the
student-researcher with the assistance of the Practical
Research 2 adviser. The questionnaire was personally
administered and retrieved by the student-researcher. In
collecting data, ethics of research were strictly followed
and all the data that were generated from this study was
treated with utmost confidentiality.
SAMPLING PROCEDURE
• The researcher applied the procedures of stratified random
sampling. Using this technique ensures that each member of
the target group has an equal opportunity to participate in our
research. We will use stratified random sampling to reduce any
biases. As a result, we will be able to make more informed
conclusions about the significance of “How social media
influence the purchase decisions of teenage consumers.” This
approach will increase the findings’ generalizability to a broader
environment, resulting in a more comprehensive understanding
on how social media influences the buying decisions of teenage
customers.
THANK YOU!

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy