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Target Audience and Objectives

This document discusses identifying the target audience for a campaign by NSU students in Dhaka City. The target audience includes both undergraduate and graduate male and female students throughout Dhaka City except intercity areas. The campaign aims to raise awareness and familiarity with a new service by establishing its brand image during the introductory product life cycle stage.

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Arju Lubna
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33 views3 pages

Target Audience and Objectives

This document discusses identifying the target audience for a campaign by NSU students in Dhaka City. The target audience includes both undergraduate and graduate male and female students throughout Dhaka City except intercity areas. The campaign aims to raise awareness and familiarity with a new service by establishing its brand image during the introductory product life cycle stage.

Uploaded by

Arju Lubna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Identifying the target audience

Target Audiences: All NSU students (Undergraduate & Graduate)


Demographics: Throughout the Dhaka City. Except intercity.
Gender: Male & Female Students.
Profession: Undergraduate students and graduate students including all profession.
Psychographics:
Conformity: Time Saver.
Economical: Great Deal in affordable price.
Product Life Cycle
Introductory Stage
Campaign Objective
• Awareness
• Making people familiar with the service
• Establishing brand image
• Major characteristics of campaign objective
• Intended Positioning

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