3-Business Intelligence and Data Science-08!01!2024
3-Business Intelligence and Data Science-08!01!2024
1. In Search Engines
• The most useful application of Data Science is Search Engines. As we know
when we want to search for something on the internet, we mostly use Search
engines like Google, Yahoo, Safari, Firefox, etc. So Data Science is used to get
Searches faster.
• For Example, When we search for something suppose “Data Structure and
algorithm courses ” then at that time on Internet Explorer we get the first link
of Coursera Courses. This happens because the coursera website is visited
most in order to get information regarding Data Structure courses and
Computer related subjects. So this analysis is done using Data Science, and
we get the Topmost visited Web Links.
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Applications of Data Science
2. In Transport
• Data Science is also entered in real-time such as the Transport field like
Driverless Cars. With the help of Driverless Cars, it is easy to reduce the
number of Accidents.
• For Example, In Driverless Cars the training data is fed into the algorithm and
with the help of Data Science techniques, the Data is analyzed like what as
the speed limit in highways, Busy Streets, Narrow Roads, etc. And how to
handle different situations while driving etc.
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Applications of Data Science
3. In Finance
• Data Science plays a key role in Financial Industries. Financial Industries
always have an issue of fraud and risk of losses. Thus, Financial Industries
needs to automate risk of loss analysis in order to carry out strategic decisions
for the company. Also, Financial Industries uses Data Science Analytics tools in
order to predict the future. It allows the companies to predict customer
lifetime value and their stock market moves.
• For Example, In Stock Market, Data Science is the main part. In the Stock
Market, Data Science is used to examine past behavior with past data and
their goal is to examine the future outcome. Data is analyzed in such a way
that it makes it possible to predict future stock prices over a set timetable.
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Applications of Data Science
4. In E-Commerce
• E-Commerce Websites like Amazon, Flipkart, etc. uses data Science to make a
better user experience with personalized recommendations.
• For Example, When we search for something on the E-commerce websites we
get suggestions similar to choices according to our past data and also we get
recommendations according to most buy the product, most rated, most
searched, etc. This is all done with the help of Data Science.
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Applications of Data Science
5. In Health Care
• In the Healthcare Industry data science act as a boon. Data Science is used
for:
• Detecting Tumor.
• Drug discoveries.
• Medical Image Analysis.
• Virtual Medical Bots.
• Genetics and Genomics.
• Predictive Modeling for Diagnosis etc.
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Applications of Data Science
6. Image Recognition
• Currently, Data Science is also used in Image Recognition.
• For Example, When we upload our image with our friend on Facebook,
Facebook gives suggestions Tagging who is in the picture. This is done with
the help of machine learning and Data Science. When an Image is Recognized,
the data analysis is done on one’s Facebook friends and after analysis, if the
faces which are present in the picture matched with someone else profile
then Facebook suggests us auto-tagging.
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Applications of Data Science
7. Targeting Recommendation
• Targeting Recommendation is the most important application of Data Science.
Whatever the user searches on the Internet, he/she will see numerous posts
everywhere.
• This can be explained properly with an example: Suppose I want a mobile
phone, so I just Google search it and after that, I changed my mind to buy
offline. In Real -World Data Science helps those companies who are paying for
Advertisements for their mobile. So everywhere on the internet in the social
media, in the websites, in the apps everywhere I will see the
recommendation of that mobile phone which I searched for. So this will force
me to buy online.
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Applications of Data Science
8. Airline Routing Planning
• With the help of Data Science, Airline Sector is also growing like with the help
of it, it becomes easy to predict flight delays. It also helps to decide whether
to directly land into the destination or take a halt in between like a flight can
have a direct route from Delhi to the U.S.A or it can halt in between after that
reach at the destination.
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Applications of Data Science
9. Data Science in Gaming
• In most of the games where a user will play with an opponent i.e. a Computer
Opponent, data science concepts are used with machine learning where with
the help of past data the Computer will improve its performance. There are
many games like Chess, EA Sports, etc. will use Data Science concepts.
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Applications of Data Science
• 10. Medicine and Drug Development
• The process of creating medicine is very difficult and time-consuming and has
to be done with full disciplined because it is a matter of Someone’s life.
• Without Data Science, it takes lots of time, resources, and finance or
developing new Medicine or drug but with the help of Data Science, it
becomes easy because the prediction of success rate can be easily
determined based on biological data or factors.
• The algorithms based on data science will forecast how this will react to the
human body without lab experiments.
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Applications of Data Science
11. In Delivery Logistics
• Various Logistics companies like DHL, FedEx, etc. make use of Data Science. Data Science
helps these companies to find the best route for the Shipment of their Products, the best
time suited for delivery, the best mode of transport to reach the destination, etc.
12. Autocomplete
• AutoComplete feature is an important part of Data Science where the user will get the
facility to just type a few letters or words, and he will get the feature of auto-completing
the line.
• In Google Mail, when we are writing formal mail to someone so at that time data science
concept of Autocomplete feature is used where he/she is an efficient choice to auto-
complete the whole line.
• Also in Search Engines in social media, in various apps, AutoComplete feature is widely
used.
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Difference between BI and Data Science
Criterion Business intelligence Data science
Data Source Business intelligence deals with Data science deals with structured and
structured data, e.g., data unstructured data, e.g., weblogs,
warehouse. feedback, etc.
Method Analytical(historical data) Scientific(goes deeper to know the
reason for the data report)
Skills Statistics and Visualization are the Statistics, Visualization, and Machine
two skills required for business learning are the required skills for data
intelligence. science.
Focus Business intelligence focuses on Data science focuses on past data,
both Past and present data present data, and also future
predictions.
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Difference between BI and Data Science
Parameters Business Intelligence Data Science
Perception Looking Backward Looking Forward
Structured and
Structured Data. Unstructured data.
Data Sources Mostly SQL, but some Like logs, SQL, NoSQL,
time Data Warehouse) or text
Statistics & Statistics, Machine
Approach Visualization Learning, and Graph
Analysis & Neuro-
Emphasis Past & Present
linguistic Programming
Pentaho. Microsoft Bl,
Tools QlikView, R, TensorFlow
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Tools for Data Science
• R Studio: An open source programming language and environment for developing statistical
computing and graphics.
• Python: It is a dynamic and flexible programming language. The Python includes numerous
libraries, such as NumPy, Pandas, Matplotlib, for analyzing data quickly
• HADOOP is another important skill especially if you are handling large amounts of data. One of
the specialties of HADOOP is that it can be used for handling unstructured data as well. So it can
be used for large amounts of structured and unstructured data.
• The SPARK is an excellent computing engine for performing data analysis on machine learning in a
distributed model. If you have a large amount of data, the combination of SPARK and HADOOP
can be extremely powerful.
• R provides very good visualization capabilities especially during development. Python libraries
provides powerful visualization capabilities for skill perspectives.
• The TABLEAU is an another proprietary visualization tool that has excellent capabilities for
information presentations.
• There are tools such as COGNOS analytics, which is an IBM product that provides very good
visualization capabilities as well.
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Tools for Data Science
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Basic libraries used in Data Science
• Python is the most used language in data science, as it is the most versatile programming
language and offers many applications Python has a large number of libraries that make the life
of a Data Scientist easy. Therefore, every data scientist should know these libraries.
• Below are the most used libraries in Data Science:
1. NumPy: It is the basic library used for numerical computations. It is mainly used for data
analysis.
2. Pandas: It is the must-know library which is used for data cleaning, data storage, and time series.
3. SciPy: It is another python library which is used to solve differential equations and linear algebra.
4. Matplotlib: It is the data visualization library used to analyze correlation, determine outliers
using scatter plot, and to visualize data distribution.
5. TensorFlow: It is used for high-performance computations that reduce error by 50%. It is used
for speech, image detection, time series, and video detection.
6. Scikit-Learn: It is used to implement supervised and unsupervised machine learning models.
7. Keras: It runs easily on CPU and GPU, and supports the neural networks.
8. Seaborn: It is another data visualization library used for multi-plot grids, histograms,
scatterplots, bar charts, etc. 16