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Fresh To Home Presentation1

Freshtohome is an Indian e-commerce platform that sells fresh meat, seafood and fish directly to customers' doorsteps. It was founded in 2015 and has grown to become a trusted online retailer through direct sourcing, maintaining cold temperatures during delivery, and quick deliveries. Freshtohome offers a wide product portfolio including fish, poultry, steaks and ready-to-cook meals. It promotes its brand through social media, recipe videos, celebrity endorsements and advertisements.

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ashrith1211
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439 views11 pages

Fresh To Home Presentation1

Freshtohome is an Indian e-commerce platform that sells fresh meat, seafood and fish directly to customers' doorsteps. It was founded in 2015 and has grown to become a trusted online retailer through direct sourcing, maintaining cold temperatures during delivery, and quick deliveries. Freshtohome offers a wide product portfolio including fish, poultry, steaks and ready-to-cook meals. It promotes its brand through social media, recipe videos, celebrity endorsements and advertisements.

Uploaded by

ashrith1211
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Delivering Freshness to

Your Doorstep

Submitted by:
Sai Charan Reddy 23A1HP030
S Ashrith Venkat 23A1HP068
Maurya Sai Simha 23A1HP080
Mallikarjuna Reddy 23A1HP087
Ravi Jaiswal 23A1HP189
Soumyadeep Dutta 23A1HP199
Introduction

• Fresh To Home is an Indian e-commerce platform that sells fresh, chemical-free fish, meat, and seafood.
• Founded in 2015 by Shan Kadavil and Matthew Joseph
• The company has grown to become one of the most trusted online retailers of fresh meat and fish in India.
Product Strategy

Quality Freshness
• Products free of growth
promoters, chemical • Direct sourcing; Cold chain logistics;
preservatives, and antibiotics Quick deliveries
• Halal certification for all meat • Eliminates middlemen; Maintains
products temperature control throughout the
• Ensures health and safety of supply chain
customers • Guarantees product's freshness at
• Builds trust and brand loyalty customer's doorstep
Service Strategy

• Ease of Ordering
User-friendly app facilitates seamless ordering experience.
• Speed & Timing of Delivery
Fast delivery service with same-day options and within-hour slots for early orders.
• Managing Customer Complaints
There are multiple instances where the company has reached to its customers on social
media platforms.
Product portfolio
Freshtohome provides a wide range of products which caters to diverse consumer preferences.
However, they maintain a focused portfolio to maintain consistency.

Freshtohome Product Lines:


1.Fish & Seafood: 6 product categories with 123 total variants.
2.Poultry: 4 product categories with 95 total variants.
3.Steaks & Fillets: 2 product categories with 53 total variants.
4.Mutton: 2 product categories with 53 total variants.
5.Ready to Cook: 10 product categories with 84 total variants.
6.Vegetarian: 2 product categories with 2 total variants.
Product Map
• Freshtohome's main competitor is Licious.
• Licious' products like "chicken curry cut" and "fish" compete
directly with Freshtohome’s offerings.
• Freshtohome primarily targets families in tier 1 cities.
Pricing Strategy

•Demand
•Analyzing Competitor’s price
•Economic-Value-to-Customer Pricing
•Time Pricing
•Product-form pricing
•By- product pricing
•Product-bundling Pricing
Promotion
•Key platforms:
• Facebook (1.4M followers)
• Instagram (39k followers)
• YouTube
• Recipe videos, cooking tutorials, product
information
• Celebrity endorsements

•Other Strategies:
• Advertisements (e.g., "Fresh Ya Free")
• Mobile communication (push notifications)
• Word-of-mouth marketing
• Premium packaging
Distribution Strategy

• Single-Level Channel
• Cold Chain Management
• Omni-channel Strategy
Conclusion

• FreshtoHome is a one-stop shop for fresh, high-quality meat and seafood, delivered
right to your door.
• It's pricing strategy, anchored in market penetration, considers price elasticity.
• Utilizes methods like Economic-Value-to-Customer and product bundling to
enhance profitability.
• Diverse online approach for effective brand promotion, incorporating engaging
content, testimonials, premium packaging, and mobile notifications.
Thank You

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