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Final Starbucks 5

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28 views12 pages

Final Starbucks 5

Uploaded by

sofiamubarak453
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Starbucks

coffee
Brewing Success Globally
Introduction
Starbucks is an American company
that produces high quality coffee
beans. Founded in 1971 in Seattle,
Starbucks had over 30000 stores
worldwide. Starbucks known for its
quality coffee expresso-based
drinks, and distinctive green and
white logo.
Manufacturing
Starbucks makes coffee and other
drinks in factories called roasteries.
They roast coffee beans there to
make them tasty. Then, they
package them up to send to
Starbucks stores around the world.
These roasteries also sometimes
have special tours where people can
learn about how coffee is made.
.
Our Mission
Inspiring Human Connection
Starbucks Mission Statement

01 02

To inspire and one person, one cup, and


nurture the one neighborhood at a time.
human spirit.
vision
Starbucks' vision is to be a
globally recognized brand
known for providing high-
quality coffee and creating a
welcoming environment for
customers to connect and
enjoy their beverages.
Top
Management
Starbucks' top management is dedicated to maintaining the company's global
leadership in the coffee industry.
- They prioritize three key areas: innovation, sustainability, and customer
experience.
Innovation:
Starbucks is always looking for new ideas to improve their coffee shops, like
creating new drinks and using technology for ordering.
Sustainability:
Starbucks cares about the environment, so they use recyclable cups and support
coffee farmers in a way that protects the land.
Customer Experience:
Starbucks wants everyone to enjoy their time at their stores, whether they're sitting
in or taking their coffee to go.
● At Starbucks, lower
management includes
store managers who
run the store, assistant
Lower managers who help
them,and baristas who
Management make and serve drinks.
They all work together
to keep the store
running smoothly and
make sure customers
are happy.
Business Ethics-Economic sense
At Starbucks, business ethics means doing the right thing in every aspect of their
operations. Here are some examples:
1. *Ethical Sourcing:
Starbucks buys coffee beans from farmers who are paid fairly and treated well. For
example, they work directly with coffee growers in countries like Colombia and Ethiopia,
ensuring fair prices Starbucks emphasizes
and sustainable fai trade,
farming practices.
ethical sourcing, and
2.Environmental Sustainability:
Starbucks cares about sustainable
the environment. They useThe
practices. renewable energy in their stores, and
they're working to reduce waste by offering reusable cups and implementing recycling
company values transparency
programs.
and has initiatives for farmer
3. Diversity and Inclusion:
• Starbucks believessupport
in havingand environmental
a diverse and inclusive workforce. They provide equal
stewardship.
opportunities for everyone, regardless of their background. For example, they have
programs to support women and minorities in leadership positions
4. Community Engagement:
5. Starbucks gives back to the communities where they operate. For instance, they
support local charities and projects through their Starbucks Foundation and encourage
their employees to volunteer their time.
CSR- Social sense

Engaging in community service, Starbucks supports


education, youth, and veterans' causes. It also focuses on
environmental responsibility by promoting recycling and
reducing its environmental footprint.
Thanks

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