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Target Audience

The target audience for the music magazine is males and females aged 16-34 who are passionate about music. They likely live in urban areas and enjoy going to concerts of popular indie/rock bands or finding new up-and-coming bands. The target reader enjoys keeping up with new music online, watching music video channels, and going to local shows. They have a wide variety of music genres like rock and pop in their music collection and read about bands online and in magazines.

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thomm020
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227 views1 page

Target Audience

The target audience for the music magazine is males and females aged 16-34 who are passionate about music. They likely live in urban areas and enjoy going to concerts of popular indie/rock bands or finding new up-and-coming bands. The target reader enjoys keeping up with new music online, watching music video channels, and going to local shows. They have a wide variety of music genres like rock and pop in their music collection and read about bands online and in magazines.

Uploaded by

thomm020
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The ideal reader of my magazine would be: - A male in his twenties, at university - They live in a built up busy area

and like being around people/very sociable -An ideal night out would be seeing the Kings of Leon/Artic Monkeys live or checking out a new and up coming indie/rock band - In his spare time hell check out new music online, or watch music video channels such as kerrang and Q - Music will be a big part of his life and he will always have his I-pod in hand - He will always be on the look out for new bands to get into and local gigs he can go to. -His I-pod will have artists like: Kings Of Leon, The Kooks, Artic monkeys, Biffy Clyro, A Day To Remember, Foo Fighters, Paramore, Green Day, Blink-182 and many more - As well as reading music magazines, he is reading online articles on his favuorite bands and have autobiographies on them. - He will play guitar and possibly be studying music or music tech. -Typical clothes he will wear will come from shops like Topman, River Island and similar shops.
The target audience I have chosen for mu sic magazine is from the ages of 16-34. I have chosen this particular age group as it is beginning from the age where young people will start to earn their own money and get a job, therefore my magazine will be affordable for them, it is also at an age where teenagers will begin to have a passion for music and have a strong idea about their interests and dislikes. Anybody younger than my target audience will not yet have achieved a strong passion for a particular music genre as they will still be learning about the different types of music there is. Also, they might not have the money. My magazine appeals to both males and females, as it is not based on a particular gender. Depending on who the feature artist is, I feel men and women's interest in a magazine can change. However, in general, my magazine is going to have articles that appeal to both genders. My music magazine will be mainly aimed at the A B C1 social category as these will be the people most likely to spend money on my magazine. Psychographically my target audience will be achievers as they will have successful lives, allowing them to enjoy their hobbies and passions in this case music. Because of this, they will also be also be pleasure seekers as they will have the money to endure in activities they enjoy. Although they are successful and have enough money to afford my magazine, my target audience might also be joiners, this is displayed in the way they would buy my music magazine, to read about people of a higher status and class than them, with the hope that they might also be able to achieve this. Demographically my target audience will live in busy cities or towns, leading hectic lives, either with a job/education or both. Therefore, my magazine will be used for the uses and gratifications theory of escapism, as the reader will want to explore a different world than their own.

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