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Startup Chai Sutta Bar

The document summarizes information about the tea industry and a tea chain business called CHAI SUTTA BAR. It discusses that the tea industry globally generates $54 billion in revenue annually and is expected to grow to $68 billion. It then provides details about CHAI SUTTA BAR, including that it was founded in 2016, operates in over 500 outlets across 300 cities, and has a profitable business model selling affordable chai that generates high footfall. The SWOT analysis identifies strengths such as quality service and variety of flavors, weaknesses like a limited target audience, and opportunities for expansion against threats from larger competitors.

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414 views6 pages

Startup Chai Sutta Bar

The document summarizes information about the tea industry and a tea chain business called CHAI SUTTA BAR. It discusses that the tea industry globally generates $54 billion in revenue annually and is expected to grow to $68 billion. It then provides details about CHAI SUTTA BAR, including that it was founded in 2016, operates in over 500 outlets across 300 cities, and has a profitable business model selling affordable chai that generates high footfall. The SWOT analysis identifies strengths such as quality service and variety of flavors, weaknesses like a limited target audience, and opportunities for expansion against threats from larger competitors.

Uploaded by

aarushikhunger12
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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CHAI

SUTTA
BAR
PRESENTED BY :
Aarushi Khunger PGP25007
Keshav Girdhar PGP255173
Snehjeev Singh PGP25361
Utkarsh Dubey PGP25397
Vidushi Pandey PGP25408
The Tea Industry
Consumption in India 90% of the 1.3 billion kg of production

Produced in 48 countries Employing 13 million people

Revenue 54 Billion dollar in2020

Expecte to grow to 68 billion dollar at a CAGR of 6.6%


Growth
between 2021 and 2028.

Players in Indian market Teavana, Chayyos, Chai Point, Infinitien India


Introduction

 Founded in 2016

 Built without Investors

 Serving in 500+ outlets in 300+ cities

 India’s fastest growing chai chain


Business Model
• Gross Margin : 8000 rupees a day, 2.4 Lakhs a month.
• Net profit: 90,000 rupees after cutting expenses.
• Chai is low cost, habit forming product .
• Often consumed in groups attracting higher footfall.
• Strategic menu engineering for increased sales.
SWOT Analysis
STRENGTHS WEAKNESSES
• Quality Service at affordable prices. • Target audience limited to 18-35 age group.
• Eco friendly environment. • Cost Disadvantage.
• Variety of flavors . • Confusing name
• Employment of staff from EWS.
• Completely bootstrapped.

OPPORTUNITIES THREATS
• Expansion of business.
• Becoming tech friendly. • Bigger players like Chai point,
• Organize live events. Chaayos.
• Price sensitive market.
• Rising price of supplies.
Thankyou

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