Digital Marketing Vs Traditional Marketing
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mehul bhartiDigital Marketing Vs Traditional Marketing
Uploaded by
mehul bhartiDigital Marketing
vs
Presented by : Mehul Bharti
Traditional Marketing BFT/22/301
• Identifying the right audience segment
• Understanding their behavior
• Providing the proper incentive to get them to buy a
product or service location or channel consideration
• Limited Reach
• Cost-Intensive
• Lack of Interactivity
• Inability to Target Specific Demographics
• Longer Lead Times
• Static Content
• Environmental Impact
• Inability to Adapt Quickly
• Less Audience Engagement
Digital marketing utilizes multiple channels
such as content marketing, influencer
marketing, SEO, social media and online
advertising to help brands connect with
customers and uncover performance of
marketing programs in real-time.
• Precise Targeting: Digital marketing allows businesses to target specific demographics with precision, ensuring that marketing messages reach the right
audience. This targeted approach increases the efficiency and effectiveness of marketing campaigns.
• Real-Time Analytics: The ability to access real-time analytics is crucial for evaluating the performance of digital marketing efforts. Businesses can
quickly assess how well a campaign is performing, identify areas for improvement, and make data-driven decisions promptly.
• Cost-Effectiveness:Digital marketing often provides a more cost-effective solution compared to traditional methods. With options like pay-per-click
(PPC) advertising, businesses can optimize their budget by paying for actual results, making it a cost-efficient choice for many organizations.
• Global Reach: One of the significant advantages of digital marketing is its capacity to reach a global audience. Businesses can expand their market
beyond geographical boundaries, allowing for greater exposure and potential customer acquisition on a global scale.
• Interactivity:Digital marketing platforms foster direct interaction with the audience through features like comments, likes, and shares. This interactivity
builds a sense of community around the brand, enhancing engagement and customer relationships.
• Fast-Paced Nature
• Information Overload
• Potential for Miscommunication
• Ad Blocking
• Security Concerns
• Dependency on Technology
• Evolution of Algorithms
• Short Attention Spans
• Skill and Resource Demands
• Negative Reviews and Feedback
Transition from Traditional to Digital Marketing
Porsche
Whether we’re “car people” or not, most of us can’t resist admiring the smooth lines of a beautiful and high-quality car
like a Porsche. And in the past couple of years, they’ve been moving away from traditional marketing and using an
innovative integrated approach via social media to bring people together in real life.
Porsche used a combination of events, social, video, and radio to generate a buzz around their products. They were
extremely active on platforms like Instagram and Twitter to create real-time experiences for their fans, and they even
included streaming after the event alongside 360-degree video to connect.
Old Spice
The “Old Spice Man” campaign took off online shortly after the TV ad first came out. Combining brilliant copy
and quirky social strategies, the timing was priceless and well targeted. The company had previously relied on
mainly TV and movie ads, which gave it a certain level of visual familiarity. It was only after it started to
integrate various social strategies as well as banner and video ads that it started to bring plenty of attention back
to the brand via the website.
Amul
India’s largest FMCG brand with a turnover of Rs.72,000 Crores
Traditional Marketing Digital Marketing Ad post of peanut butter
(News paper cut out Ad) (Instagram Post) targeting active youth and mid
budget individuals
(selling on their own website for avoiding risk of adulteration and counterfeit products)
I would like to thank Mr. Amit Gupta Sir to present me
with the opportunity of creating and presenting on the
topic “Traditional Marketing vs Digital Marketing”
Marketing of Fashion subject (floating major).