INFORMATION AUTOMATION

SYSTEM: DATA WAREHOUSING &

DATA MINING

CALICA, KAYLA MAE S.

BANGQUILLO, JOHN
WHAT IS INFORMATION AUTOMATION
SYSTEM?
Information discovery automation is about looking for
relevant information with the use of tools and technology
that removes human intervention when it comes to
gathering, filtering, and presenting the information.
This can include web scraping, natural language processing,
machine learning, and AI-driven algorithms that sift
through vast amounts of data and extract valuable insights.
WHAT IS INFORMATION AUTOMATION
SYSTEM?
Automated systems may monitor sources like websites,
social media, and databases to ensure that users are kept
updated on topics of interest in real-time, saving time and
effort in manual searching. However, ensuring accuracy,
relevance, and ethical use of automated information
discovery tools is important for their effectiveness.
 PROCESS OF AUTOMATING INFORMATION
SYSTEM

1 Define objectives

Identify Data Sources 2

3 Select Automation Tool

Data Collection 4

5 Data Processing
 PROCESS OF AUTOMATING INFORMATION
SYSTEM

6 Decision Making

Integration 7

8 Testing & Validation

Deployment 9

Maintenance &
10
Optimization
 IMPORTANCE OF TECHNOLOGY INFORMATION
SYSTEM
Insight
Scalability
03 04 Generation

Accuracy 02 05 Competitive

01 06
Efficiency Advantage
APPLICATION
Market Research
Academic research
News aggregation
healthcare
Social media
E-commerce
Monitoring
Cyber-security
Financial analysis
DATA WAREHOUSING
WHAT IS DATA WAREHOUSING?
A data warehouse is a type of data management system that is
designed to enable and support business intelligence (BI) activities,
especially analytics. Data warehouses are solely intended to perform
queries and analysis and often contain large amounts of historical data.

The goal of a data warehouse is to create a trove of historical data

that can be retrieved and analyzed to provide useful insight into the
organization's operations.
 HOW A DATA WAREHOUSE WORKS?
The need to warehouse data evolved as businesses began relying on
computer systems to create, file, and retrieve important business
documents. The concept of data warehousing was introduced in 1988 by
IBM researchers Barry Devlin and Paul Murphy.

Data warehousing is designed to enable the analysis of historical data.

Comparing data consolidated from multiple heterogeneous sources can
provide insight into the performance of a company. A data warehouse is
designed to allow its users to run queries and analyses on historical data
derived from transactional sources.
 MAINTAINING A DATA WAREHOUSE
There are certain steps that are taken to maintain a data warehouse.
First step is data extraction, which involves gathering large amounts of
data from multiple source points. After a set of data has been compiled, it
goes through data cleaning, the process of combing through it for errors
and correcting or excluding any that are found.

The cleaned-up data is then converted from a database format to a

warehouse format. Once stored in the warehouse, the data goes through
sorting, consolidating, and summarizing, so that it will be easier to use.
Over time, more data is added to the warehouse as the various data sources
are updated.
ADVANTAGES AND DISADVANTAGES OF
DATA WAREHOUSE
ADVANTAGES DISADVANTAGES
Provides fact-based analysis on past
Creating and maintaining the warehouse
company performance to inform decision-
is resource-heavy.
making.

Serves as a historical archive of Input errors can damage the integrity

relevant data. of the information archived.

Can be shared across key departments Use of multiple sources can cause
for maximum usefulness. inconsistencies in the data.
STAGES IN CREATING A DATA
WAREHOUSE
Implement
the plan.
Establish a
tracking
Locating the duration. Data
sources of the warehouses
Constructing data and can become
a conceptual unwieldy.
establishing a
Identifying data model Many are built
process for
the core with levels of
that shows feeding data
Collecting archiving, so
business how the data into the that older
and analyzing processes that are displayed warehouse.
Determining information is
the contribute to the end-
the business retained in less
appropriate the key data. user.
objectives detail.
and its key information.
performance
indicators.
EXAMPLE OF DATA WAREHOUSE
Consider a company that makes exercise equipment. Its best seller is a
stationary bicycle, and it is considering expanding its line and launching a
new marketing campaign to support it.
It goes to its data warehouse to understand its current customer better. It
can find out whether its customers are predominantly women over 50 or
men under 35. It can learn more about the retailers that have been most
successful in selling their bikes, and where they're located. It might be able
to access in-house survey results and find out what their past customers
have liked and disliked about their products.
All of this information helps the company to decide what kind of new model
bicycles they want to build and how they will market and advertise them.
It's hard information rather than seat-of-the-pants decision-making.
DATA MINING
DATA MINING
Data mining is most commonly defined as the process of using computers
and automation to search large sets of data for patterns and trends, turning
those findings into business insights and predictions. Data mining goes
beyond the search process, as it uses data to evaluate future probabilities
and develop actionable analyses.
HISTORY OF DATA MINING
Did you know that the concept of data mining existed before computers
did?
The statistical beginnings of data mining were set into motion by Bayes’
Theorem in 1763 and discovery of regression analysis in 1805. As the
growth of computer processors, data storage, and technology exploded
during the 1990s and 2000s, data mining became not only more powerful,
but also more prolific in all kinds of situations.
In 2003, the book Moneyball introduced data mining to a much broader
audience through the story of a professional baseball team’s analytics-
driven approach to roster building. Now, with companies employing big
data solutions in a growing variety of situations, data mining plays a critical
role in countless industries.
 APPLICATIONS OF DATA MINING
INTRUSION
HEALTHCARE
1 6 DETECTION

FINANCE AND
MARKET
BANKING
2 5 BASKET
ANALYSIS

FRAUD
EDUCATION 3 4 DETECTION
 APPLICATIONS OF DATA MINING
CUSTOMER
SPORTS
SEGMENTATION 7 12

TELECOMMUNICATIONS
8 11 CRIME

MANUFACTURI
NG AND SUPPLY
RETAIL 9 10 CHAIN
MANAGEMENT
 01
Centralized Data Repository
APPLICATION
OF DATA 02
WAREHOUSING Improved Reporting & Analysis
IN
03
CONSTRUCTIO
Informed Decision Making
N INDUSTRY
 01
Risk Assessment

APPLICATION 02
OF DATA
Cost Estimation
MINING IN
CONSTRUCTIO 03
N INDUSTRY Supplier Performance

04
Customer Insight
THANK YOU!