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Red Bull Sales

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113 views5 pages

Red Bull Sales

Uploaded by

hitesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Analysis: Red Bull Account Sales

1
Sales Growth by Account and Account Type

Bar Sales Restaurant Sales


35000 40000
30000
30000
25000
20000 20000

15000 10000
10000
0
5000 1 0 1 2 3 4 5 2 3 4 5 6 7 8 9
ant nt 1 nt 1 nt 1 nt 1 nt 1 nt 1 ant ant ant ant ant ant ant ant
0 ur ra ra ra ra ra ra ur ur ur ur ur ur ur ur
Bar Bar Bar Bar Bar Bar Bar Bar Bar Bar Bar Bar Bar Bar Bar s ta tau tau tau tau tau tau sta sta sta sta sta sta sta sta
1 10 11 12 13 14 15 2 3 4 5 6 7 8 9 Re Res Res Res Res Res Res Re Re Re Re Re Re Re Re

Nightclub Sales Event Venue Sales


45000 40000
40000 35000
35000 30000
30000 25000
25000 20000
20000 15000
15000 10000
5000
10000
0
5000 1 0 1 2 3 4 5 2 3 4 5 6 7 8 9
u e e 1 e 1 e 1 e 1 e 1 e 1 ue ue ue ue ue ue ue ue
0
1 10 11 12 13 14 15 2 3 4 5 6 7 8 9 en nu nu nu nu nu nu en en en en en en en en
t V t Ve t Ve t Ve t Ve t Ve t Ve nt V nt V nt V nt V nt V nt V nt V nt V
l ub ub ub ub ub ub ub l ub lub lub lub lub lub lub lub e n n n n n n n e e e e e e e e
c cl l l l l l c c c c c c c c
ht t tc tc tc tc tc ght ght ght ght ght ght ght ght Ev Eve Eve Eve Eve Eve Eve Ev Ev Ev Ev Ev Ev Ev Ev
ig igh igh igh igh igh igh i i i i i i i i
N N N N N N N N N N N N N N N

2
Best and Worst Performing Accounts by Account Type
(5 Year CAGR)

Top 2 Bar Restaurant Club Event Venue


Accounts Bar 13 Restaurant 5 Nightclub 2 Event Venue 11
Bar 14 Restaurant 12 Nightclub 10 Event Venue 2

Bottom 2 Bar Restaurant Club Event Venue


Accounts Bar 7 Restaurant 8 Nightclub 11 Event Venue 1
Bar 15 Restaurant 11 Nightclub 8 Event Venue 4

3
Total Sales by Account Type and Year
Sales by Type and Year Sales Trend by Account Type

120000 420000

100000 400000
Year 2017
80000 380000
Year 2018
60000 Year 2019 360000
40000 Year 2020
340000
20000 Year 2021
320000
0
Bar Club Hotel Restaurant 300000
Bar Club Hotel Restaurant

Sales Trend by Year


Top 5 Account by Sales
450.0K
409.19K
400.0K
350.23K 40000
350.0K
288.45K 38000
300.0K
243.00K 36000
250.0K
189.98K Year 2017 34000
200.0K
150.0K Year 2018
32000
Year 2019
100.0K
30000
Year 2020
50.0K
Year 2021 28000
0.0K Bar 6 Event Nightclub 3 Restaurant Restaurant
Venue 8 1 4

4
Observations and Key Takeaways

Sugar Free Production Line Improves Sales Significantly -- 382.5 %

Yellow Edition Production Line also Improves Sales -- 7.92 %

Menu Inclusion Promotion method Improves Sales Significantly

Sales are increasing every year, the Highest revenue generator being Nightclubs, followed by
Restaurants, then Hotel and the least contributor is Bar

Bar 13 shows the highest CAGR (224%) whereas Restaurant 4 has yielded the highest Sales

Company should focus on Sugar-Free Production Line more and direct sales impact can be seen
through Menu Inclusion Promotion Method. Also, the main focus should be on the lucrative offers
provided to attract customers in the Nightclubs and Restaurants.

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