MRD –

PET MATCH MAKER

By : Group 1
AGENDA
• Executive summary

• Vision

• Target Market

• Personas

• Competitors Analysis

• High level Capabilities

• Metrics Strategy

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 EXECUTIVE SUMMARY
Problem Statement
Pet Matchmaker resolves the challenge of connecting prospective pet
owners with compatible animals based on lifestyle and personality. Our aim
is to provide a personalized pet adoption experience, resulting in happier
homes.

Market Description
In the thriving pet adoption sector, there's a growing demand for tailored
matchmaking. Our potential market includes a diverse range of pet
enthusiasts, from firsttime owners to those seeking specific breeds or
Indies/strays.

Key Objectives
Become the leading pet matchmaking platform.
Elevate the pet adoption experience.
Establish Pet Matchmaker as a trusted brand.
Contribute positively to animal welfare.

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 EXECUTIVE SUMMARY
Opportunities and Threats:
Opportunities
Rising pet adoption trends.
A market seeking personalized solutions.
Potential partnerships with shelters and businesses.
Threats
Competition from other platforms and traditional methods.
Regulatory challenges and changing preferences.
Economic fluctuations impacting adoption rates.
Customer Challenges:
Difficulty finding compatible pets.
A lack of reliable pet care information.
Confusion in choosing pet supplies.
Complex adoption processes.
Solution:
Pet Match Finder: Advanced algorithms for compatible matches.
Healthcare Facilities: A comprehensive pet care resource hub.
Grooming: Access to grooming services and guidance.
Pet Food Supplies: A wide range of pet food products and reliable suppliers.
Pet Accessories: Diverse options to cater to varied preferences.

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 VISION

Vision Statement: "Our vision is to Product Differentiation:

revolutionize pet adoption by Emphasize that Pet Matchmaker
creating lasting and fulfilling differentiates itself by using
petowner relationships through personality traits for matchmaking,
datadriven matchmaking, offering a comprehensive ecosystem
personalized guidance, and a for pet owners, and fostering a sense
community of pet lovers." of community among users.

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 TARGET MARKET
Market Category:
Pet Matchmaker operates within the "Pet Services and Adoption" category, emphasizing modernizing pet adoption.

Market Size:
According to the report "India Pet Care Market Overview, 20212026," the dog segment dominated the market in 2021, with
over half of the market share, and it is projected to continue growing. Additionally, the rabbit segment is expected to grow
rapidly, with a forecasted CAGR of over 26% in the coming years. The pet care market in India is thriving due to:
Urbanization: As more people move to cities, the demand for pets, particularly dogs and cats, is rising because they are
wellsuited to apartment living.
Increased Incomes: Rising disposable incomes mean people are willing to invest in their pets, from food to grooming.
Animal Welfare: Greater awareness of animal welfare has led to more adoptions from shelters and rescue organizations.

Key Customer Segments:

Firsttime Pet Owners, Families, Seniors, Adoption Shelters and anyone who loves Furry babies.

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PERSONAS

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 PERSONA 1: EMMA THE ADVENTUROUS COMPANION SEEKER

Attribute Details

Name Emma

Age 28

Gender Female

Income Level Middle class

Demographic Urban dweller

Pet Type Dog (Indie/Stray)

Emma seeks a furry companion primarily for companionship and to share her
active outdoor lifestyle. She envisions a loyal partner for hiking, jogging, and
exploring the great outdoors. She values the bond she can build with her pet
Purpose during adventurous activities. She wants to adopt Indie.

Personality Traits Outgoing, Active, Adventurous

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 PERSONA 2: THE ANDERSONS THE FAMILY EMBRACING PET
LOVERS

Attribute Details

Name The Andersons

Age 40s

Gender Male & Female

Income Level Upper middle class

Demographic Suburban homeowners

Pet Type Dog (Specific Breed Golden Retriever)

The Andersons are looking for a pet that can become an integral part of their family. They
desire a pet that is not only a loving companion but also childfriendly. They aim to provide their
Purpose children with the experience of growing up with a pet, fostering responsibility and care.

Personality Traits Caring, FamilyOriented

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 PERSONA 3: RICHARD THE RETIRED GENTLEMAN
Attribute Details
Name Richard
Age 68
Gender Male
Income Level Upper class
Demographic Suburban retiree
Pet Type Cat (Indie/Stray)

Richard's main goal is to find a pet that can bring tranquility and companionship to his retired
life. He envisions peaceful moments with his cat, enjoying their time together indoors. He
Purpose seeks the comfort and calming presence that a pet can offer.
Personality Traits Calm, Experienced

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 PERSONA 4: LISA – INDEPENDENT SINGLE WOMEN
Attribute Details

Name Lisa

Age 30s

Gender Female

Income Level Middle class

Demographic Urban entrepreneur

Pet Type Multiple (Dogs & Cats) , Dog to be aggressive and has Guarding instincts

Lisa's purpose is to have cats and dogs both, but the dog should be aggressive and
has guarding instincts so if she’s off for work, the dog can guard her house as she
Purpose lives alone and a cuddly cat who can provide herand her dog companionship.

Personality Traits Energetic, BusinessMinded, Independent

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 COMPETITORS ANALYSIS
Organization Pawfect Match DogSpot

To help people find the perfect pet match for their lifestyle To help people find the perfect dog match for their lifestyle and
Mission and personality. personality.

DogSpot is a pet matchmaking app that helps people find

compatible dogs and dog owners in their area. The app uses a
variety of factors to match users, including personality, lifestyle,
Pawfect Match is a pet matchmaking service that helps and location. DogSpot.in, founded by dog lover Rana Atheya,
people find compatible pets and pet owners in their area. started as an online community sharing pet care advice in India. It
The company offers a variety of features, including a has grown into a top destination for premium pet content and
searchable database of pets, personality testing, and shopping. With Ratan Tata's investment, they continue to unite the
Description messaging. dog community and provide solutions for dog owners.
Revenue INR 10 crores (estimated) INR 5 crores (estimated)
Customers Pet seekers, pet owners Pet seekers, dog owners

Userfriendly interface, large database of pets, personality Userfriendly interface, large database of dogs, personality testing,
Strengths testing, messaging features messaging features, focus on dogs only
Weaknesses Limited features in the free version Limited features in the free version
Differentiators Focus on personality matching Focus on personality matching and dogs only

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 HIGH LEVEL CAPABILITIES
Job to be Done
Prospective Pet Owners: Find compatible pets matching their lifestyle, including those available from shelters.
Pet Care Enthusiasts: Access reliable pet healthcare information.
Pet Owners: Discover grooming tips, source pet food, and explore accessories for their pets.

Current Challenges
Prospective Pet Owners: Difficulty finding the right pet, especially from shelters.
Pet Care Enthusiasts: Struggle to access trustworthy pet healthcare info.
Pet Owners: Overwhelmed with pet care decisions and limited choices for accessories.

Desired Capabilities
Pet Match Finder: Advanced compatibility matching and personalized recommendations.
Healthcare Facilities: Comprehensive pet healthcare info, online vet consultations, and reminders.
Grooming: Directory of groomers, DIY grooming tips, and appointment scheduling.
Pet Food Supplies: Extensive product catalog, supplier integration, and user reviews.
Pet Accessories: Curated selection, detailed descriptions, and personalized recommendations.

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 METRICS STRATEGY
Measurement of Success:
Revenue Streams: Pet Matchmaker aims to measure success through various revenue streams, which include:
Subscription Fees: Users have the option to pay a monthly or annual subscription fee to unlock premium features, such as pet
searching, profile creation, and matching. This subscription model is ideal for attracting highincome pet owners seeking a
premium service.
Transaction Fees: Users can be charged a fee for each successful petowner match, either as a onetime payment or as a
percentage of the adoption fee. This strategy is beneficial for partnerships with shelters and rescue organizations.
Advertising: Revenue can be generated by selling advertising space within the app, targeting pet owners, petrelated businesses,
and relevant demographics. This model thrives with a large user base.
Partnerships: Pet Matchmaker can partner with shelters, rescue organizations, and petrelated businesses to provide exclusive
discounts and benefits to app users. In return, the app developer can earn a commission on sales or other forms of
compensation. This strategy aligns with supporting the animal welfare community.

Key Objectives and Metrics:

Revenue: Key objectives include achieving sustainable revenue growth and maximizing income from subscription fees,
transaction fees, advertising, and partnerships.
Pricing: Pricing strategies should be carefully designed to encourage user adoption while ensuring profitability.
Key Metrics: Success will be measured through metrics such as:
Monthly/Annual Revenue: Tracking subscription and transaction fees to gauge financial health.
User Growth: Measuring the growth of the user base, particularly highincome pet owners and premium users.
Ad Revenue: Monitoring advertising revenue, clickthrough rates, and engagement.
Partnership Impact: Assessing the impact of partnerships on user engagement, sales, and animal welfare support.
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THANK YOU

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