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Swot Analysis of

The document analyzes the SWOT of Coca-Cola, identifying its strengths as a globally recognized brand with a dominant market share and powerful supply chain, but also weaknesses like high sugar content and health concerns. Opportunities include expanding into new markets and products like snacks or health drinks, while threats include regulations, competition, and changing consumer preferences.

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Karan Veer Singh
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93 views8 pages

Swot Analysis of

The document analyzes the SWOT of Coca-Cola, identifying its strengths as a globally recognized brand with a dominant market share and powerful supply chain, but also weaknesses like high sugar content and health concerns. Opportunities include expanding into new markets and products like snacks or health drinks, while threats include regulations, competition, and changing consumer preferences.

Uploaded by

Karan Veer Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS OF

COCA-COLA
COCA COLA
COCA COLA company is a american company established in 1892.This drink was originated
in 1886 by Atlanta pharamacist, John S. Pemberton at his Pemberton Chemical Company.
COCA COLA is a sweetened carbonated beverage.
It is a most succesful brand in marketing history.
Limca, Sprite, Fanta, Thump up, Maaza, Kinley water, Minute Maid are all subsidiaries of it.
CEO of COCA COLA company is James Quincey.
Its market capital is $260.7 billon as on March 21, 2024. Its annual revenue is $45.745 billon
as on december 31, 2023.
94% of the world population recognises the brand instantly by its red and white logo.
1.7 billion servings of Coca-Cola products are consumed every day. These include various
Coca-Cola licensed drinks such as Diet Coke, Coke Zero, and Caffeine-Free Coke.
STRENGTH
 It has a strong brand identity which makes it one of the most recognized names
globally in 200 countries. It has got the higest brand equity award in 2011. High
brand valuation 6th best global brand in 2021.
 It has a dominate market share with 49.9% in india and 36% in world.
 It has a powerful supply chain. It deliver products in remote area.
 It has associated with celebrity brand ambassador for advertising and marketing.
 It enjoy customer loyalty.
 It perform CSR activities in water conservation, education , health annd recyclying.
 It is associated with international sports events and sponsorship.
 It has a very strong marketing stradegies.
WEEKNESS
The company has faced flak for water management issues and exploiting groundwater
even in water-scarce regions. In 2022, the Coca-Cola Company's water use ratio was
1.97 liters of water used per liter of product produced.
Sugar content is high in its soft drinks. There are 39 grams of sugar in a 12 oz
Coca‑Cola can.
It contains chemicals that causes health concerns. For example BVO (Broinate
vegetable oil).
Its primary focus is on beverages not shown much interest to make healthy beverages
Unlike PepsiCo, the company has not yet initiated a food business. The focus is
primarily on beverages.
Though the company has a wide variety of brands, it is primarily dependent on Sprite
and Coca-Cola brands
OPPORTUNITIES
It can increase its reach in untapped countries to boost the Coca-Cola market and
supply-chain improvement;
The company can popularise lesser-known products. It must utilize the scope to
acquire other companies and strengthen the company;
It can diversify its product portfolio by starting the snacks industry to compete with
PepsiCo. It can also start a full-fledged business for health drinks;
Kinley’s expansion is not at the level of Bisleri. It can grow its business for packaged
drinking water.
It should do innovation by launching new products with reduced sugar that may attract
health-conscious consumers.
The ready-to-drink coffee sector could be a fresh, energizing revenue for growth.
THREAT
Different leagal and enviromental regulation tightening laws in different countries
could impact production costs and public image.
People are interested in making healthy chocies thses days and so are avoided aerated
drinks
Facing difficulty in complying with different goverment norms and regulation in other
countries.
Strong competitors like PepsiCo, Nestle, Gatorade, Lipton, Danone, Schweppes are
giving it a tough fight.
The raw material is a major consideration when it comes to sourcing.
CONCLUSION
This Coca Cola SWOT analysis points out the fact that the company has numerous
scopes to perform better. The company has created its space in the beverage industry
in the world. Still, it can maintain its success by adopting a few more measures.

The company can build strategies to fight its competitors like Pepsi-Co, Tropicana,
Keurig Dr. Pepper, Red Bull, Fever-Tree, Monster Beverage, etc.

It must pay attention to diversify healthy drinks and foods.

It can think of spreading its footprint in developing nations and rethink water
management strategy.

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