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Text Analytics

Text analytics uses data mining techniques like classification, clustering, and association rule learning to analyze textual data and identify patterns, relationships, and insights. It has various applications in areas like social media analysis, customer sentiment analysis, and scientific research.

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21 views9 pages

Text Analytics

Text analytics uses data mining techniques like classification, clustering, and association rule learning to analyze textual data and identify patterns, relationships, and insights. It has various applications in areas like social media analysis, customer sentiment analysis, and scientific research.

Uploaded by

simbarashepmapfumo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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TEXT ANALYTICS

DATA MINING
What is data mining
• The process of extracting knowledge and insights from large
datasets
• Identifies patterns, trends, and relationships
• Used in various fields like finance, marketing, and healthcare
• Data mining is like sifting through a gold mine. It involves
uncovering valuable nuggets of information from massive
datasets. By analyzing patterns, trends, and relationships
within the data, we can gain a deeper understanding of the
world around us.
• Data mining has revolutionized various sectors, from
predicting financial trends to optimizing marketing campaigns
and even aiding in medical research.
Data mining
What is text analytics
• Text analytics is all about making sense of the
stories trapped within text data. It leverages
the power of NLP, a branch of AI that enables
computers to understand human language.
Text analytics can be used for various tasks,
from gauging public sentiment on social media
to identifying key themes in customer reviews
and uncovering hidden relationships in vast
document collections.
Data mining and text mining
• The text mining process is a multi-step journey. First, we collect text
data from various sources, such as social media platforms, customer
reviews, or internal documents. Then, we preprocess the data to
ensure its quality.
• This involves cleaning up the text, removing irrelevant information,
and standardizing the format.
• Next, we extract meaningful features from the text, such as
keywords or sentiment.
• These features become the building blocks for our analysis. Using
data mining techniques, we build models to identify patterns and
relationships within the data.
• Finally, we evaluate the performance of the model and refine it as
needed to ensure it delivers the most accurate insights.
Data mining techniques
• Text mining leverages various data mining techniques to unlock
insights from textual data. Here are some key methods:
• Classification:
• Categorizes text documents into predefined categories. Example:
Classifying customer reviews as positive, negative, or neutral.
• Clustering: Groups similar documents together based on their
content.
• Example: Identifying clusters of social media discussions about
different product features.
• Association Rule Learning: Discovers frequent patterns and
relationships between words or phrases.
• Example: Finding associations between product mentions and
customer sentiment in social media posts.
Data mining techniques
• These are just a few of the many data mining techniques used in
text analytics.
• Classification helps us sort text data into predefined categories.
• Clustering allows us to group similar documents together,
revealing hidden relationships.
• Association rule learning helps us identify frequently occurring
patterns within the text.
• More advanced techniques like topic modeling help us discover
underlying themes in large document collections.
• Sentiment analysis allows us to gauge the emotional tone of the
text data, while text summarization helps us condense lengthy
documents into easily digestible summaries.
Application of data mining
• Data mining in text analytics has a wide range of
applications across various industries.
• It helps businesses gain valuable customer insights,
conduct effective market research, and identify
potential risks.
• Social listening allows organizations to understand
public perception and brand sentiment.
• Even in scientific research, text mining helps analyze
vast amounts of scientific literature to identify
trends and foster collaboration.
conclusion
• In conclusion, data mining in text analytics is a
powerful tool that allows us to extract
valuable insights from the vast sea of textual
data.
• As the amount of data continues to grow, this
field will play an increasingly crucial role in
unlocking hidden knowledge and driving
informed decision-making across various
sectors.

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