Unit 2 Perception
Unit 2 Perception
DEFINITION
• According to, “Perception may be defined as a process by which individuals
organize and interpret their sensory impressions in order to give meaning to their
environment”.
• According to, “Perception is selection and organisation of material which stems
from the outside environment at one time or the other to provide the meaningful
NATURE OF PERCEPTION
• Intellectual process
• Psychological process
• Subjective process
• Lens providing worldview
• Socially connected
• Culturally influenced
• Self-fulfilling
FACTORS INFLUENCING PERCEPTION
Perceptual selection
• -sensory activation
• -Sensory adaptation
Perceptual organisation
• Factors affecting perceptual organisation
• -figure and ground
• -perceptual grouping
• Perceptual constancy
• Perceptual context
• Perceptual defense
Perceptual interpretation
• -dynamic / influential
• -Ambiguous in nature
• -depends on stimuli
MANAGERIAL IMPLICATIONS OF PERCEPTION
• Motivation
• Hiring
• Performance expectations
• Performance appraisal
• Employee effort
• Employee loyalty
• Building relationships
• Self-assessment and development
STRATEGIES FOR IMPROVING PERCEPTUAL SKILLS