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Accenture Project Presentation

The document analyzes social media data for a technology company to provide insights for an IPO and identify the top 5 most popular content categories. The analysis found that animals, science, healthy eating, technology and food were the top categories, indicating users enjoy factual and lifestyle content like pets, health and cooking.

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KOMAL Gill
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170 views11 pages

Accenture Project Presentation

The document analyzes social media data for a technology company to provide insights for an IPO and identify the top 5 most popular content categories. The analysis found that animals, science, healthy eating, technology and food were the top categories, indicating users enjoy factual and lifestyle content like pets, health and cooking.

Uploaded by

KOMAL Gill
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data

Analysis of
Social Buzz
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a fast growing technology unicorn
that need to adapt quickly to it’s global scale.
Accenture has begun a 3 month POC focusing

Project on three tasks :


• An audit of Social Buzz’s bid data
• Recommendation for a successful IPO
Recap • Analysis to find Social Buzz’s top 5 most
popular categories of content.
Problem
- Client has reached a massive
scale of data and does not have
- Over 100000 posts per day
- 36,500,000 pieces of content per
year

But how to capitalize it?


Andrew Fleming
Chief Technology Architect

The Analytics Marcus Rompton

team Senior Principal

Data Analyst
Myself
Data Understanding

1 Process
Data Cleaning

2
Data Modelling

3
Data Analysis

4
Data Visualization

5
Insights
There are 16 Unique categories for the each content ID
January month with Most Posts
Top 5 High Performing categories

Animals
Science
Healthy eating
Technology
Food
This shows that people are more in pet, their healthy
lifestyle, food and cooking.
So, Social buzz could focus on these content to reach to
more potential consumers.
ANALYSIS

Animals and science are the two most


popular categories of content, showing that
people enjoy "real-life" and "factual content
the most.

Summary INSIGHT

Food is a common theme with the top 5


categories with "Healthy Eating" ranking the
highest. This may give an indication to the
audience witin your user base. You could
use this insight to create a campaign and
work with healthy eating brands to boost
user engagement.
Thank you!
ANY QUESTIONS?

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