HONORS PROGRAM

Course: BECOMING A DIGITAL CITIZEN

Chapter 9: Artificial Intelligence –

Virtual Reality & Augmented Reality

Department of Information System

Management – Faculty of IT
2021 -2022
 Learning Objectives

Upon successful completion of this chapter, you will be able to:

• Understand the term AI, AR, VR;
• Understand how these technologies is applied in various fields.

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 Artificial Intelligence
(A.I.)
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 Artificial Intelligence (AI)

• "The science and engineering of making intelligent machines"

[John McCarthy, 1955]

• A machine's adaptation of cognitive functions that are

associated with the human mind – such as understanding of
language, problem solving, and learning
[https://www.techpats.com/artificial-intelligence-potential-implications-patents/]

• In the sense of patent law: Mathematical algorithms allowing

computers to simulate intelligent human behavior
[European Patent Office]

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 Artificial Intelligence (AI)

• Artificial intelligence is a branch of computer science that aims

to create intelligent machines.

• Artificial intelligence is based on studying human behavior

such as how human brain thinks, how humans learn, how
humans solve an issue, how they take decisions and so on. This
machine can also be called as expert systems.

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 Components of Intelligence

Learning Problem Solving Languages

Understanding

Reasoning
Perception

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 Major types of AI techniques

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 AI Applications in Business

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 Examples of Artificial Intelligence

Smart Assistant
Manufacturing Robots

Social Media Monitoring

Automated Financial Investing

Proactive Health care

Managements

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 AI Examples in Real life
Google’s AI Powered Prediction
By using location data from smart phones
traffic at any place and at any time can be
found out .

Ride Sharing Apps

Apps like UBER uses AI technique to find out
the wait time of the cab after booking, price
for the ride etc.
Banking/Finance
Banks offers a ability to deposit checks
through smart phones by using AI means.
This helps to eliminate the customer to
physically present in the branch and deposit
the cheque.
Social Networking Sites
Social sites like Facebook uses AI technique in
personalising one’s news feed, Displaying ads
relevant to their interest and so on.

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 Advantages of AI

High precision, accuracy, Low error compared to

speed. humans.

They can work in tasks that Advantages They can work 24*7.
are dangerous to humans.

They can be employed in They are used in day to day

repetitive and boring kind of applications.
jobs.

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 Disadvantages of AI

Since they are replacing Cost of creation is very If any error occurs it is very
humans in many fields high. difficult to rectify it.
there is a chance of huge
unemployment.
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 Virtual Reality (VR) &
Augmented Reality (AR)

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 Virtual Reality (VR)

• Replaces real world

• Immersive multimedia/computer-simulated
• Replicates environment
• Simulates physical presence
• Allows interaction
• First introduced in the 1950s
• Push in gaming world in 1990s
• Headset consumer market today

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 VR Explained

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 Headsets, Glasses and Devices

Oculus Rift

Samsung Gear

Google Glass

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 VR Application
• Virtual travel, field trips
• Places, spaces, and SPACE
• Immersive training
• Military
• Driving
• Other Simulations
• Storytelling
• Gaming
• Therapy
• Marketing
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 Autism TMI Virtual Reality Experience

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 Augmented Reality (AR)

• Augments or adds to real world

• Blends digital with physical world
• Upcoming technology, using glasses or headsets with smart
devices (phones, tablets)

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 AR Explained

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 Augmented Reality in Industry

• Enabling Customization and Resolving Skills Gap

• Complex Assembly
• Plant and Building
Maintenance
• Training and Expert
Support
• Quality Assurance
• Automation – Control
Room
• Construction
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 Virtual Training

VIRTUAL MANUALS
TAS (Technical Assistance Service)
Framing any equipment with your tablet
By visualizing embedded virtual elements
or Smartphone allows users to consult
on real equipment, it is possible to
repair manuals or accurate and updated
optimize time and minimize risk in the
technical information.
repair processes.

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 Augmented Reality in Retail

• Revolutionizing the Buyer Journey

• Furniture
• Beauty
• Fashion
• Home Improvement
• Advertisements in
traditional media
• Intelligent store
shelves

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 Augmented Reality in Tourism

• Creating Memorable Experiences

• Marketing
• Hotel bookings
• Enhanced navigation
• Language Translations
• Dining and entertainment
planning
• Turn vacation into an
“Experience”

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 Augmented Reality in Entertainment

Immersive or Interactive:
• Gaming
• Theater
• Museums and Art
Galleries
• Music Shows and
Concerts
• Amusement and Theme
Parks
• Sports

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 Augmented Reality
Sweet spot between Accessibility and Immersion

360 Degree Video

Consumer Accessibility

Augmented Reality

Virtual Reality

Immersion Level

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 Augmented Reality vs. Virtual Reality
Augmented Reality Virtual Reality
• System augments the • Totally immersive
real-world scene environment
• User maintains a sense • Senses are under
of presence in real control of system
world • Need a mechanism to
• Needs a mechanism to feed virtual world to
combine virtual and user
real worlds • Hard to make VR
• Hard to register real world interesting
and virtual

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 Summary

• Described what Artificial Intelligence is and its applications.

• Described the terms AR and VR.
• Described how AR and VR are used in real-world.

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