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Final PPT Marketing

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7 views15 pages

Final PPT Marketing

Uploaded by

anjalichaubey021
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SUBMITTED TO:- SUBMITTED BY :-

MS. MANU YADAV NIHARIKA SAH


BBA2 (D)
Title
MARKETING
Subtitle
CONTENT

• I NT R OD U C T ION

• NAT U R E OF MA R K ET I NG

• SCOP E OF MA R K ET I NG

• MA R K ET I NG C ONC E P T

• BOSTON C ONSU LT I NG G R OU P ( BC G ) MAT R I X

• CONC LU SION

• BI BLIOG R A P H Y
INTRODUCTION

:- Marketing is the activity, set of institutions, and processes for


creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at
large.

It is the process of attracting potential customers and clients to a


product or service. In simple words we can also say that it is the
activity of showing and advertising a compay’s product in best
possible manner.

Marketing is a division of a company, product line, individual, or


entity that promotes its service. Marketing attempts to encourage
market participants to buy their product and commit loyalty to a
specific company.
NATURE OF MARKETING

The Nature of Marketing (or Modern marketing) may be studied under


the following points:

1. Human activity: Originally, the term marketing is a human activity


under which human needs are satisfied by human efforts. It’s a human
action for human satisfaction.

2.Consumer-oriented: A business exist to satisfy human needs, hence


business must find out what the desire of customer (or consumer) and
thereby produce goods & services as per the needs of the customer.
Hence, only those goods should be produce that satisfy consumer needs
and at a reasonable profit to the manufacturer (or producer).
•

3. Art as well as science: In the technological era , marketing is the art and science of
choosing target markets and satisfying customers through creating, delivering, and
communicating superior customer value. It is a technique of making the goods available at
right time, right place, into right hands, right quality, in the right form and at right price.

4. Exchange Process: All marketing activities revolve around commercial exchange


process. The exchange process implies transactions between buyer and seller. It also
involves exchange of technology, exchange of information and exchange of ideas.
SCOPE OF MARKETING
• 1. Product design - Product design is an important element in marketing ,the
communication needs & problems of the consumer have to be considered
before marketing a new product design.

• 2. Implementation of product - Once the decision is fi nalized about the


design of the product more focus should be there on communication with the
production department regarding the implementation of product features.

• 3. Pricing of Product - Pricing is the most important aspect of the product


because it only decides the major buying decision of the consumer. So if the
product is very new to the market correct & aff ordable pricing should be
done.
MARKETING CONCEPTS
• A s p er thi s concept, i t i s sa i d tha t fo r a n o r g a ni sa ti on tha t the need s a nd wa nts of the
custom er shoul d b e sa ti sfi ed .

• Fi ve ty pes o f m a r keti ng concep ts a r e a s f ol l o ws:

• 1 . Pr od ucti on Co ncep t

• 2 . Pr od uct C oncep t

• 3 . Sel l i ng concep t

• 4 . M a r keti ng concept

• 5 . Soci eta l m a r keti ng concep t


• Production Concept :This concept was based on the assumption that customers are
interested in products which are accessible and aff ordable. This concept was
introduced at a time when business was focused mainly on production.

• Product Concept :The product concept is based on the assumption that customers
will be more inclined towards products that are off ering more quality, innovative
features and top-level per formance.

• Selling Concept: The selling concept is focused on selling. It believes that customers
will be buying products only when the product is aggressively marketed by the
company. It does not focus on building relationships with customers, and ensuring
customer satisfaction is also not deemed necessar y.
• M a r keti ng C oncep t : A m a r keti ng concep t p l a ces the centr e of f ocus o n the custom er. A l l
the a cti v i ti es tha t a r e under ta ken b y a n or g a ni sa ti o n a r e d one keep i ng the custom er i n
mi nd . The o r g a ni sa ti ons a r e m or e concer ned a b out cr ea ti ng va l ue p r op osi ti ons f or the
custom er s, whi ch wi l l d i ff er enti a te them f r om the com p eti ti on.

• Soci eta l M a r keti ng C oncep t : Thi s i s the fi f th a nd m ost a dva nced f or m o f the m a r keti ng
concep t. H er e the f ocus i s on need s a nd wa nts of the custom er a s wel l a s ensur i ng the
sa fety o f the custom er a nd soci ety fi r st. It b el i eves i n g i v i ng b a ck to soci ety a nd m a k i ng
the wor l d a b etter p l a ce f or a l l hum a n b ei ng s.
BOSTON CONSULTING GROUP (BCG) MATRIX

It was introduced by Bruce Henderson .The


Boston Consulting group’s product portfolio
matrix (BCG matrix) is designed to help with
long-term strategic planning, to help a
business consider growth opportunities by
reviewing its portfolio of products to decide
where to invest, to discontinue, or develop
products. It's also known as the Growth/Share
Matrix.
1. D og s: These a r e p r od ucts wi th l ow m a r ket sha r e a nd l ow m a r ket g r o wth.

2 . Questi on m a r k s or Pr o bl em C hi l d : These a r e the pr o duct wi th l ow m a r ket sha r e a nd hi g h


ma r ket g r o wth.

3 . Sta r s: These a r e the p r od ucts wi th hi g h m a r ket sha r e a nd hi g h m a r ket g r ow th.

4 . Ca sh cows: These a r e the p r od ucts wi th hi g h m a r ket sha r e a nd l ow m a r ket g r owth.


CONCLUSION

M a r keti ng p l ay s a ver y essenti a l r ol e i n busi ness. It ca n m a ke o r br ea k yo ur busi ness a nd


a l so i t ca n m a kes the custo m er s awa r e o f your p r od ucts or ser v i ces, eng a g es them , hel p
them i n m a k i ng b uy i ng d eci si ons. It i s cha ng i ng f a ster tha n a t a ny po i nt i n hi stor y.
Technol og y so l uti ons a r e cr ea ti ng new p a ra m eter s fo r bra nd s to cour t , i ntera ct a nd conver t
custom er s.
BIBLIOGRAPHY

• www. g oog l e. com

• www. cour seher o. com

• Pi nter est. com

• www. stud y. com

• http //: youtub e. co m

• Wi ki p edi a . com

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