Tourist port Social

media strategy
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 Table of contents
01 02 03
Target audience Content
Goals and objectives demographics ideation

04 05 06
Platforms Measurement Budgeting
and scheduling and evaluation and planning
Why should you design a social
media strategy?
Having a social media strategy will help you plan and implement effective social
media campaigns, allowing you to reach your desired audience with the right
content. A good strategy will help you:
● Coordinate your communications through different forms of media
● Maximize exposure and engagement with your target audience
● Keep track of your progress more easily and identify areas for improvement
01
Goals and objectives
 The pillars of social media strategies

Content ideation Platform selection

Content ideation involves brainstorming Careful platform selection is essential for
ideas for content that will engage your target successfully reaching your target audience.
audience. This could include thought- Additionally, you should analyze which
provoking questions, polls, surveys, stories platforms are most popular with your
and discussions. It is important to consider desired demographic and tailor your
the interests of your target audience and new strategy to reach them more effectively.
trends Keep up to date as there might be new
trends that affect engagement
 Three goals of a social media strategy

More reach Engagement Conversions

To increase reach, it is important Improving engagement involves Creating content that drives
to create content that resonates creating content that encourages conversions entails promoting
with your target audience and users to interact with your posts. sales or generating leads for your
utilizes the most effective Responding to comments in a business. This could include
methods for reaching new timely manner is great way to hosting giveaways, offering
viewers show appreciation for their discounts or coupons to followers
participation or targeted ads
 Four tips

Be consistent Use analytics tools

Developing a consistent content plan is essential It can help you measure key metrics like visits,
for any successful social media strategy. Have a click-through rates, impressions, and conversions
schedule of when to post content, optimize with as well as understanding how the audience is
keywords and keep track of it all engaging with your content

Advertise wisely Establish brand loyalty

Advertising on social media channels can be a great Establishing brand loyalty involves creating
way to reach a wider audience quickly and relationships with existing & potential customers
effectively. However, it is important to use targeted, through appreciation & thoughtfulness across all
specific ads communication channels including social media
platforms
 Six ideas for posts

Monday Tuesday Wednesday

A quote or thought-provoking Behind the scenes of your Fun fact about your company or
message which is related to your product/service. Share a photo or industry in order to engage followers
brand and encourages audience video of what goes into creating the with something educational and
engagement item/service interesting

Thursday Friday Saturday

Ask followers for their opinion by Feature customer success stories to Showcase upcoming events or
posing an interesting question or highlight how customers have promotions that are coming up so
encourage user-generated content benefited from using your people know when to look out for
product/service them
123,123
Keep track of interactions with your posts
Social media is all about people
 Engagement share

Twitter

Instagram

TikTok

Pinterest

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 A table for your schedules
Monday Tuesday Wednesday Thursday Friday

TikTok OOTD Dance trend Stitch A day with me! Giveaway

Instagram Story Post - Reel Story

Twitter Answer FAQs History thread Fun facts Quotes -

Pinterest Vision board How it’s made Inspirations - Tips

Email - Why premium? - Special event Free topic

Facebook Our company - Product placement Corporate video -

 Your username
This is what your page
1 will look like
Remember that web pages must be optimized to work on
phones, since 80% of people only visit websites from their
2 smartphones

1. Your brand name should be the first thing they see

2. Put your best product on the front page
3 3. Your audience should have a way of engaging with
your content
 Buyer persona infographic
“I want to support the planet with each buy. Motivations
That’s why I support companies that are eco-
friendly” 1 Self-improvement

2 Organization

Jane Doe Personality

26, teacher ● Strong ideas in favor of ecology,
3 Ecology

sustainability, recycling and

upcycling
Bio ● Avid user of social media, Pain points
specifically TikTok and Twitter
Our average client is outdoorsy, Programmed obsolescence,
● Keeps up to date with trends and
has creative jobs and a passion for difficulty repairing products and
follows brands that do so
the environment and the planet too much usage of unnecessary
plastics
 Roadmap infographic of our socials
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Make a video of our team following the

Dance trend
newest trend on TikTok

Showing the most human side of our

A day in my life
company

Generate engagement and acquire new

Anniversary giveaway
followers

Show our creative process and engage

“How it’s made” reel
new followers

Create a webinar to show new clients

Live on TikTok
how to use our products

Get more people to speak about us and

Instagram contest
use our hashtag “#company”
 “A day working
with me”
This trend shows the perks of your company and
helps you establish brand identity
 Testimonials of past clients
“The team was great to work with! They provided fast and helpful service and their
attention to detail was top-notch. Highly recommend!”

—Laura Patterson

“I had a fantastic experience working with them. They made the process easy and
stress-free. I will definitely buy here again”

—Norah Cammerson

“We had been searching for the right solution for our business for a long time, but the
team found us the perfect fit!”

—Peter James
 Social media analytics
Worldwide reach
xxx billion xxx billion
xxx billion xh xmin xx Country 1 users Country 2 users
Users worldwide Average Number of
time spent platforms used

Platforms with most users

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