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Visual Literacy For Co

The document discusses visual literacy and interpreting visual materials. It defines visual literacy and explains why it is important. It provides pointers on how to interpret visual materials by analyzing what can be seen, how it makes you feel, and what the image is trying to convey. It also includes examples of interpreting rebus puzzles.

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aloha
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25 views23 pages

Visual Literacy For Co

The document discusses visual literacy and interpreting visual materials. It defines visual literacy and explains why it is important. It provides pointers on how to interpret visual materials by analyzing what can be seen, how it makes you feel, and what the image is trying to convey. It also includes examples of interpreting rebus puzzles.

Uploaded by

aloha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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4 PICS ONE WORD

GAME
Guess the word being DESCRIBED in FOUR PICS!
4 PICS ONE WORD
GAME
Guess the word being DESCRIBED in FOUR PICS!
4 PICS ONE WORD
GAME
Guess the word being DESCRIBED in FOUR PICS!
4 PICS ONE WORD
GAME
Guess the word being DESCRIBED in FOUR PICS!
4 PICS ONE WORD
GAME
Guess the word being DESCRIBED in FOUR PICS!
INTERPRETING THE
MESSAGE
CONVEYED IN A
VISUAL MATERIAL
LEARNING OUTCOMES:
• identify the messages or symbolic
values of visual cues or images;
• analyze issues present in any
visual images;
• write a critical essay that explains
the satirical image using its artistic
elements.
Visual literacy
 is the ability to interpret the meaning
of visual images (Giorgis, 1999).
 It is also the ability to construct
effective visuals in order to convey
ideas to others (Valmont 2003 and
Heinich 1999).
o Many people have already been reacting
or even giving their varied opinions and
comments on Social Media.
o Certain powerful images or visual cues
which can help you gain an array of
perspectives and interpretations.
Why is visual literacy important?
B. VISUAL
A. VISUAL INFORMATION INFORMATION IS
IS MORE MEMORABLE TRANSFERRED FASTER
Studies show that we retain
approximately 10-20% of
Information presented visually is
written or spoken information,
processed extremely quickly by the
but around 65% of information
brain. Around 90% of the
when it is presented visually.
information transmitted to the brain
is visual in nature.
Why is visual literacy important?
D. Enriches Understanding
C. Helps Us Communicate
with the World Around Us
Images can greatly enrich our
Visual literacy involves understanding of a text or other
similar processes of media, but to be able to interact
interpreting images and with these deeper levels of
creating images. We meaning, we must possess the
increasingly rely on images necessary skills to access those
to quickly convey depths.
meaning.
Why is visual literacy important?

E. Increases Enjoyment
Not only does increased
visual literacy enrich our
understanding of the media
we consume, but it can also
enrich our enjoyment too –
especially of visual art.
Pointers in
Interpreting
Visual Material
1. What Can You See?
- Familiarizing with Visual Literacy Clues (VLCs)
such as subject matter, colors, symbols vectors, lighting,
gaze, gestures, and shapes enable us to develop the
method of approaching any image with a view to
decoding its meaning.
2. How Does It
Make You Feel?
- Through the Visual Literacy Clues you
would now be able to express how the
image makes you feel and how it has
influenced you to feel this way. You may
feel anger, anguish, excited, happy etc.
- There is no limit to the emotions you may
refer to, provided you can point to
evidence from the image.
3. What is the Image Trying
to Tell Us?
- This aspect peels back another level of meaning to get to the
overall message underlying the image. This question asks you to
delve into the intentions of the image maker themselves.
- The genre of the image will be of significance here too, as
the you consider the nature of the image as art, entertainment,
advertisement or a fusion of the various genres.
Guided Practice
Guided Practice
Guided Practice
LET’S HAVE A DRILL!
Directions: A REBUS is a picture representation
of a name, work, or phrase. Each "rebus“ puzzle
box below portrays a common word or phrase.
Can you guess what it is?

Study the sample below:

Answer: Since the word HEAD is over


the word HEELS, the answer to the
puzzle would be HEAD OVER HEELS!
DRILL
Pay attention and participate
actively!
DRILL
Pay attention and participate
actively!
THANK YOU FOR LISTENING!

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