SURVEY REPORT

TO FIND OUT CONSUMER SATISFACTION AND PREFERENCES

RELATED TO ANDROID AND iOS PHONES

SESSION 2023-2024
SUBMITTED TO SUBMITTED BY
SAMRIDDHI GUPTA AMISHA KUMAR YADAV
HARISH CHANDRA P.G.COLLEGE BBA. ( SEMESTER VI )
BAWAN BEEGHA, VARANASI ROLL NO - 10622310005
 PREFERENC
E
Bachelor of Business Administration (BBA) program is one of the most reputed professional course in
the field of management. This course includes both theory and its applications as per contents of its
curriculum.
This survey project report is an integral part of Bachelor of Business Administration. It gives
exposure to our practical knowledge and also to get interact with the various aspects of present market
conditions. In this project report we have included various concepts, effects and Implications.
The survey project report presented here is a result of my hard work. This Survey helps me to learn about
the consumer behavior in different areas as well as in different situation.
 DECLARATION
I,Amisha Kumari Yadav, Hereby declare that the project report entitled “To Find Out Consumer Satisfaction
And Preferences Related To Android and iOS Phones ” is my own work, conducted under the supervision of
Samriddhi Gupta .
I have utilized the requisite concept and applied the required mythology to analyze the data collected to read the
conclusion present in the report.
I affirm that the content of this paper is original and has not been submitted for any other degree or qualification
at any other university.

Amisha Kumari Yadav

Roll no 10622310005
BBA, Semester VI
 ACKNOWLEDGEMENT
I would like to acknowledge and give my warmest thank to my supervisor Samriddhi Gupta Ma’am
who made the work possible. Her guidance and advice carried me through all the stages of writing my
project.
.I would like to thanks my Friends for letting my defense be an enjoyable moment, and your brilliant,
comment and suggestions , thanks to you all.
My sincere gratitude to Dr. Abhijeet Dey and all the BBA of faculty of Faculty of Management
Technology, Harish Chandra Post Graduate College, for their support in completion of this project. Who
has vast experience and knowledge and has been able to guide me, both ably and successfully towards
the completion of the project.
Last but not the least I thank God for his love and grace that enabled me to complete this project and the
respondents without whom the survey would have been incomplete .
 EXECUTIVE
SUMMARY
In this project I had done extensive marketing research regarding consumer satisfaction and preferences among
Android and IOS . They have been stiff competition among the different smartphone specifications the scope of the
project was to analyze the satisfaction and preferences analysis between Android and iOS ,who has more favors and having
more share value in market. I studied about Android and iOS profit and loss account and it’s specifications of both and
gone through different website position for comparing. Both to analyze their image and record in this project to know
consumer taste and preferences
 TABLE OF
•
CONTENT
Certificate from the college
• Declaration
• Acknowledgement
• Executive Summary
• Chapter-1 Introduction
• Chapter-2 Literature Review
• Chapter-3 Research Methodology
• Research Design
• Sample size and sample methods
• Chapter -3 Data analysis and interpretations
• Chapter-4 Findings, Conclusion and Suggestions
• Bibliography
COMPARATIVE ANALYSIS
BETWEEN ANDROID AND iOS
ANDROID - OVERVIEW
Android is an open source and Linux-based Operating System for mobile devices such as smartphones and tablet computers. Android was developed
by the Open Handset Alliance, led by Google, and other companies.

Android offers a unified approach to application development for mobile devices which means developers need only develop for Android, and their
applications should be able to run on different devices powered by Android.

The first beta version of the Android Software Development Kit (SDK) was released by Google in 2007 where as the first commercial version,
Android 1.0, was released in September 2008.

On June 27, 2012, at the Google I/O conference, Google announced the next Android version, 4.1 Jelly Bean. Jelly Bean is an incremental update,
with the primary aim of improving the user interface, both in terms of functionality and performance.
• The source code for Android is available under free and open source software licenses. Google publishes most of the code under the Apache
License version 2.0 and the rest, Linux kernel changes, under the GNU General Public License version 2.
HISTORY
The history and versions of android are interesting to know. The code names of android ranges from A to J currently, such as Aestro, Blender, Cupcake, Donut, Éclair, Froyo,
Gingerbread, Honeycomb, Ice Cream Sandwitch, Jelly Bean, KitKat and Lollipop.
Let’s understand the android history in a sequence.
1) Initially, Andy Rubin founded Android Incorporation in Palo Alto, California, United States in October, 2003.
2) In 17th August 2005, Google acquired android Incorporation. Since then, it is in the subsidiary of Google Incorporation.
3) The key employees of Android Incorporation are Andy Rubin,Rich Miner, Chris White and Nick Sears.,
4) Originally intended for camera but shifted to smart phones later because of low market for camera only.
5) Android is the nick name of Andy Rubin given by coworkers because of his love to robots.
6) In 2007, Google announces the development of android OS.
7) In 2008, HTC launched the first android mobile.
 ANDROID APPLICATIONS

Android applications are usually developed in the Java language using the Android Software Development Kit.

Once developed, Android applications can be packaged easily and sold out either through a store such as Google Play, SlideME, Opera
Mobile Store, Mobango, F-droid and the Amazon Appstore.

Android powers hundreds of millions of mobile devices in more than 190 countries around the world. It’s the largest installed base of any
mobile platform and growing fast. Every day more than 1 million new Android devices are activated worldwide.

This tutorial has been written with an aim to teach you how to develop and package Android application. We will start from environment
setup for Android application programming and then drill down to look into various aspects of Android applications.

Categories of Android applications

There are many android applications in the market.
The top categories are
•Music • Food and Drinks • Utilities •Finance
•Sports •Navigation •Weather •Multimedia
•Travel • References • Social Media
•Business •Book •Lifestyle
 ANDROID ARCHITECTURE
Android architecture or Android software stack is categorized into five parts:

linux kernel

native libraries (middleware),

Android Runtime

Application Framework

• Application

Let’s see the android architecture first

1) Linux kernel

It is the heart of android architecture that exists at the root of android architecture. Linux kernel is responsible for device drivers, power management, memory management, device management and
resource access.

2) Native Libraries

On the top of linux kernel, there are Native libraries such as WebKit, OpenGL, FreeType, SQLite, Media, C runtime library (libc) etc . The WebKit library is responsible for browser support, SQLite is
for database, FreeType for font support, Media for playing and recording audio and video formats.

3) Android Runtime

In android runtime, there are core libraries and DVM (Dalvik Virtual Machine) which is responsible to run android application. DVM is like JVM but it is optimized for mobile devices. It consumes less
memory and provides fast performance.

4) Android Framework

On the top of Native libraries and android runtime, there is android framework. Android framework includes Android API’s such as UI (User Interface), telephony, resources, locations, Content
Providers (data) and package managers. It provides a lot of classes and interfaces for android application development.

5) Applications

On the top of Native libraries and android runtime, there is android framework. Android framework includes Android API’s such as UI (User Interface), telephony, resources, locations, Content
Providers (data) and package managers. It provides a lot of classes and interfaces for android application development.
iOS- OVERVIEW
• IOS stands for iPhone operating system. It is a proprietary mobile operating system of Apple for its handheld. It supports Objective-C, C, C++, and
Swift programming languages. It is based on the Macintosh OS X. After Android, it is the world’s second most popular mobile operating system. Many
of Apple’s mobile devices, including the iPhone, iPad, and iPod, run on this operating system. To control the device, iOS employs a multi-touch
interface, such as sliding your finger across the screen to advance to the next page or pinching your fingers to zoom in or out of the screen.
• iOS is a software platform that runs on Apple’s digital devices, such as the iPhone, iPad, iPod touch, and Apple TV. iOS stands for iPhone Operating
System, although it is not limited to the iPhone. iOS is based on the Mac OS X Operating System, which is derived from the Unix operating system.
• iOS is a closed-source system, meaning that Apple does not publicly release the source code of iOS, and only Apple can modify it. However, iOS
supports third-party applications, which are software programs that can be downloaded from the App Store and installed on iOS devices. This Operating
System also supports various frameworks and libraries, which are collections of code that provide common functions and features for developers to use
in their applications.

HISTORY OF IOS
iOS is a mobile operating system developed by Apple Inc. and was first released as iPhone OS in June 2007, coinciding with the launch of the first
generation iPhone.[1] iPhone OS was renamed iOS following the release of the iPad, starting with iOS 4.[2] With iOS 13, Apple began offering a separate
operating system, iPadOS, for the iPad. iOS is also the foundation of the newer audioOS and tvOS, and shares some of its code with macOS. New iOS
versions are released every year alongside new iPhone models. From its launch in 2007 until 2010, this occurred in June or July, since then, new major
versions are released in September or October. Since the launch of the iPhone in June 2007, there have been 17 major releases of iOS. The current major
version of iOS is iOS 17, released on September 18, 2023.

Architecture of iOS Operating System

IOS is a Mobile Operating System that was developed by Apple Inc. for iPhones, iPads, and other Apple mobile devices. iOS is the second most popular
and most used Mobile Operating System after Android.
The structure of the iOS operating System is Layered based. Its communication doesn’t occur directly. The layer’s between the Application Layer and the
Hardware layer will help for Communication. The lower level gives basic services on which all applications rely and the higher-level layers provide
graphics and interface-related services. Most of the system interfaces come with a special package called a framework.
A framework is a directory that holds dynamic shared libraries like .a files, header files, images, and helper apps that support the library. Each layer has a
set of frameworks that are helpful for developers.
APPLICATION OF
iOS
• The App Store is a digital distribution platform which allows users to browse and download apps developed with
Apple’s iOS Software Development Kit. The App Store opened on July 10, 2008, with the release of Iphone OS 2,
launching with 500 applications available. The number of apps peaked at around 2.2 million in 2017, but declined
slightly over the next few years as Apple began a process to remove old apps or 32-bit apps that do not function as
intended or that don’t follow current app guidelines.[3] As of 2020, the store features around 1.8 million apps. On
September 19, 2019, Apple Arcade, a gaming subscription service that provides unlimited access to a catalogue of
games for a monthly fee, was released through a dedicated tab on the App Store.[4]
• This is a list of built-in apps[a] developed by Apple Inc. for iOS that come bundled by default or installed through a
system update. Many of the default apps found on iOS have counterparts on Apple’s other operating systems macOS,
iPadOS, watchOS, and tvOS, which are often modified versions of or similar to the iOS application. As each app is
integrated into the operating system itself, they often feature greater support for system features than third-party
alternatives and are quick to adapt new features of iOS.
• App Store • Maps •Music
• Book •Calculator •News
• Notes • Face time •Reminder
• Camera •Health •Finder
• Calendar •freehome •Mail
COMPARISON
Android iOS
• It was developed by Google and Open • It was developed and is owned by Apple
Handset Alliance and is owned by Google Incorporation.
LLC. • IOS was initially released on July 29,
• Google was initially released on 23 2007.
September 2008. • When IOS was released its first version
• When Google released its first version of is iPhone OS 1 before named IOS.
Android 1.0, Alpha. • It was launched in 2007.
• It was launched in 2008.
• Latest stable release version: iOS 15.3.1
• It was launched in 2008Latest stable and iPadOS 15.3.1
release version: Android 14
• Its target system types are smartphones,
• Its target system types are smartphones music players, and tablet computers.
and tablets.
• It is specially designed for Apple
• It is designed for smartphones of all iphones and ipads.
companies.
• Its kernel type is Hybrid.
• Its kernel type is Linux-based.
• It has preferred license is Proprietary,
• It has the preferred license of Apache 2.0 APSL, and GNU GPL.
 MISSION AND VISION OF
ANDROID
• Its mission is to develop and maintain a versatile and accessible
platform that enables developers to create high-quality apps and
services while prioritizing user privacy, security, and seamless user
experiences.

• Android’s vision is to create an open ecosystem that empowers

innovation and provides users with choice, flexibility, and a seamless
experience across devices.
 MISSION AND VISION OF
IOS

• Its mission is to provide users with powerful tools and features that
enhance productivity, creativity, and connectivity while maintaining
strict standards for privacy and data protection.

• iOS aims to deliver a cohesive and integrated user experience across

Apple devices, focusing on simplicity, reliability, and performance.
 SWOT ANALYSIS OF
ANDROID
• Strength
• Market Dominance: Android holds the largest market share globally in terms of smartphone operating
systems.
• Customization: Android offers a high level of customization for both users and developers, allowing for a
wide variety of device types and user experiences.
• Open Source: Android’s open-source nature fosters innovation and allows for rapid development and
iteration.
Integration with Google Services: Seamless integration with Google’s ecosystem of services such as Gmail,
Google Drive, and Google Maps enhances user experience.
• Weaknesses
Fragmentation: Android’s fragmentation across different device manufacturers and versions can lead to
inconsistencies in user experience and security vulnerabilities.
Security Concerns: Being an open platform, Android faces more security threats compared to iOS, including
malware and data breaches.
Update Delays: Device manufacturers and carriers often delay software updates, resulting in a lack of
uniformity in the availability of the latest features and security patches.
User Experience Variability: Due to the wide range of devices and customizations, the user experience on
Android can vary significantly between devices and manufacturers.
• Opportunities
• Emerging Markets: Android has significant growth opportunities in emerging markets
where affordability and variety are key factors.
• IoT Expansion: Android’s adaptability makes it well-suited for the expanding Internet of
Things (IoT) market, enabling integration with various smart devices.
Enhanced Security Measures: Continued investment in security measures can strengthen
Android’s position in the enterprise and consumer markets.
Integration with Wearables and Smart Home Devices: Android’s flexibility allows for
seamless integration with wearables and smart home devices, presenting opportunities for
expansion into these markets.
• Threats
• Competition from iOS: iOS remains a strong competitor, particularly in premium
smartphone markets, where brand loyalty and ecosystem integration play significant roles.
• Regulatory Challenges: Increasing regulations regarding data privacy and antitrust concerns
could impact Android’s business model and partnerships.
Platform Fragmentation: Continued fragmentation could lead to compatibility issues and
challenges for developers.
Rising Competition from Alternative Platforms: Emerging operating systems and platforms
could pose a threat to Android’s market dominance if they gain traction among consumers and
SWOT ANALYSIS OF IOS
• Strength
• User Experience: iOS offers a consistent and intuitive user experience across Apple devices, emphasizing simplicity,
reliability, and aesthetics.
Ecosystem Integration: Seamless integration with other Apple products and services, such as iCloud, Apple Watch, and
Apple Pay, enhances the overall user experience and encourages brand loyalty.
Security: iOS is known for its robust security features, including regular updates, app sandboxing, and strict App Store
guidelines, which help protect user data and privacy.
Developer Support: iOS provides developers with comprehensive tools and resources, as well as a lucrative App Store
ecosystem, making it an attractive platform for app development.
• Weaknesses
• Limited Customization: iOS offers less flexibility and customization compared to Android, which may not appeal to
users who prefer more control over their devices.
• Closed Ecosystem: Apple’s closed ecosystem can be restrictive for developers and users who prefer open platforms and
interoperability with non-Apple devices and services.
High Cost: Apple’s premium pricing strategy may limit iOS adoption in price-sensitive markets and among budget-
conscious consumers.
Dependency on Apple Hardware: iOS is tightly integrated with Apple’s hardware, which means users must purchase
Apple devices to access the iOS ecosystem.
•Opportunities
Services Expansion: Apple’s focus on expanding its services business, including Apple Music, iCloud, and
Apple Arcade, presents opportunities for revenue growth and ecosystem enhancement.
Emerging Markets: There is potential for iOS growth in emerging markets, especially as Apple introduces
more affordable device options and expands its presence in regions with rising smartphone penetration.
Augmented Reality (AR): iOS’s strong hardware-software integration makes it well-positioned to capitalize
on the growing market for AR applications and experiences.
Health and Wellness: Apple’s investments in health and wellness technologies, such as the Health app and
Apple Watch health features, offer opportunities for expansion into the healthcare market and partnerships
with healthcare providers.
• Threats
• Competition from Android: Android’s market dominance and wide range of device options pose a threat
to iOS, particularly in markets where affordability and customization are prioritized.
Regulatory Scrutiny: Apple faces increasing scrutiny from regulators regarding its App Store policies,
antitrust concerns, and data privacy practices, which could impact its business model and ecosystem.
Rapid Technological Advancements: Rapid advancements in technology, such as 5G, foldable devices, and
AI, pose challenges and opportunities for iOS in terms of innovation, adoption, and differentiation.
Security Threats: Despite its strong security measures, iOS is not immune to security threats, including
malware, phishing attacks, and data breaches, which could undermine user trust and confidence in the
platform.
 SALES STATS OF IOS - IPHONE
Apple’s iPhone claims a 23% global share of the smartphone market, more than any other handset manufacturer. Introduced in 2007 by Steve Jobs, the iPhone has seen
at least 190 million annual shipments each year since 2014. Continue reading to find the latest iPhone stats for 2024.

iPhone Key Stats

More than 1.334 billion consumers currently use iPhones.
Apple shipped 231.8 million iPhones in 2023.
iPhones have a 62% share of smartphone sales in the US.
7 of the top 10 most sold smartphone models in 2023 were designed by Apple.
iPhone Users Worldwide
According to the latest update, there are an estimated 1.334 billion active iPhone users worldwide. That’s an increase of 8.37% over the past year.
Apple hit a milestone of over 1 billion active iPhone units in 2020.
Here’s a table with the total number of iPhone users since 2008:
Apple set to hit sweet spot with Rs 70,000-crore India sales
Apple India is set to clock over Rs 70,000 crore revenue in the fiscal year ending March, becoming the second electronics brand to achieve this milestone after South
Korean rival Samsung..
According to two industry executives, Apple India went past the $8 billion (Rs 66,000 crore) sales milestone in February. This will be the second consecutive year in
which sales at the iPhone maker have grown over 40%, they said.
 SALE STATS OF ANDROID PHONES

With an 18% share, Samsung took the top spot in 2023, for the first time since 2017.
vivo took the second spot in 2023 with a 17% share and led the affordable premium segment (INR
30,000-INR 45,000, ~ $360-$540) with a 33% share.
Xiaomi slipped to the third spot in 2023 but led in Q4 2023 with an 18.3% share.
Apple shipments crossed the 10-million mark, helping it capture the top position in revenue for the first
time ever in a calendar year.
5G smartphone shipment share crossed 52% in 2023, growing 66% YoY.
New Delhi, Beijing, Boston, Buenos Aires, Hong Kong, London, San Diego, Seoul – January 31, 2024
• India’s smartphone shipments remained flat in 2023 at 152 million units, according to the latest
research from Counterpoint’s Monthly India Smartphone Tracker. The first half of the year was
challenging due to ongoing macroeconomic turbulence leading to low demand and an inventory build-
up. The market started recovering in the second half of the year supported by 5G upgrades and better-
than-expected festive sales.

RESULT
• India Smartphone Market Remains Flat in 2023; Apple Shipments Cross 10 Million for First
Time
PRODUCT PROFILE
A smartphone is a cellular telephone with an integrated computer and other features not originally associated with telephones, such as an
operating system (OS), web browsing and the ability to run software applications.
Smartphones are used by consumers and as part of a person’s business or work. They provide access to many mobile applications and
computing functions, and have become integral to everyday modern life.
One of the most important elements of a smartphone is its connection to an app store. These centralized portals let users search for and
download software applications to run on their phones. A typical app store offers thousands of mobile apps for productivity, gaming, word
processing, note-taking, organization, social media and more.
The following are some other key smartphone features:
Internet access.
A web browser.
The ability to sync more than one email account to a device.
Embedded memory.
A hardware or software-based QWERTY keyboard.
• Wireless synchronization with other devices, such as laptop or desktop computers.
• The ability to download applications and run them independently.
• Support for third-party applications.
• The ability to run multiple applications concurrently.
• Touchscreen.
• Wi-Fi access.
• A digital camera, typically with video capability.
• Gaming.
• Unified messaging.
• Global positioning systems.
HISTORY OF MOBILE PHONES
The history of mobile phones covers mobile communication devices that connect wirelessly to the public
switched telephone network. While the transmission of speech by signal has a long history, the first
devices that were wireless, mobile, and also capable of connecting to the standard telephone network are
much more recent. The first such devices were barely portable compared to today’s compact hand-held
devices, and their use was clumsy. Drastic changes have taken place in both the networking of wireless
communication and the prevalence of its use, with smartphones becoming common globally and a growing
proportion of Internet access now done via mobile broadband.

Handheld mobile phone

Prior to 1973, mobile telephony was limited to phones installed in cars and other vehicles.[22] The first portable
cellular phone commercially available for use on a cellular network was developed by E.F. Johnson and Millicom,It
was introduced by Millicom subsidiary Comvik in Sweden in September 1981.
Motorola was the first company to produce a handheld mobile phone. On 3 April 1973, Martin Cooper, a Motorola
researcher and executive, made the first mobile telephone call from handheld subscriber equipment, placing a call to
Dr. Joel S. Engel of Bell Labs, his rival
Smartphones also support accessories, including Bluetooth headphones, power charging cables and extra speakers. The outer casing
of most smartphones is fragile, so users often buy screen protectors and cases for extra protection. And, since smartphones run an OS
and applications, vendors usually provide software updates. Individual mobile apps in an app store also provide updates that users
can choose to install.
Portability is the most important benefit of smartphones. Users can perform many work-related and social activities on their phones,
assuming they are properly configured. They can send and receive emails, set up meetings, work on reports, and other functions they
might otherwise perform at their workplace.
During the COVID-19 pandemic, smartphones, with suitable connectivity to remote IT functions, greatly enhanced remote work.
Smartphones are convenient and can be used just about anywhere a cellular signal is available. Newer 5G cell phone technology
increases the data handling capabilities of smartphones.
 RESEARCH OBJECTIVES
Consumer Preference: Investigate which operating system (Android or iOS) is favored by the majority of respondents.

Buying Behavior : Understand how consumers shop for mobile devices.

1. Consumer Satisfaction: Assess user satisfaction with both iPhone and Android devices.
2. Competitive Analysis: Examine the competitive landscape among mobile brands in the market.
3. Awareness of Mobile Brands: Determine whether consumers are aware of various mobile brands.
4. Preference for Android: Explore factors that lead two-thirds of respondents to favor Android over iPhone.
5. Mobile Usage Patterns: Understand how consumers use their mobile phones for various activities.
6. Satisfaction with Both Platforms: Assess customer satisfaction levels with both iPhone and Android devices.
7. Factors Influencing Purchase Decisions:Investigate variables like cost, functionality, safety features, and data security.
8. Scope of the Study: Focus on consumer happiness and preference for iPhone and Android mobile devices
LITERATURE
REVIEW
LITERATURE
REVIEW
• Android
Development Frameworks and Tools: Research by Liu et al. (2017) compared various Android development
frameworks and tools, highlighting their features, advantages, and limitations. They discussed popular
frameworks such as Android Studio, Eclipse, and Xamarin, providing insights into their suitability for different
types of Android app development projects.
Security Challenges and Solutions: Studies by Enck et al. (2014) and Zhou et al. (2012) focused on security
challenges in the Android ecosystem and proposed solutions to mitigate risks. They addressed issues such as
malware detection, permission management, and secure app distribution, highlighting the importance of
proactive measures to enhance Android security.
User Experience Design: Research by Lin et al. (2019) explored the principles and practices of user experience
(UX) design in Android app development. They discussed the importance of user-centered design, usability
testing, and responsive design techniques to create engaging and intuitive Android apps that meet users’ needs
and expectations.
Performance Optimization: Studies by Chowdhury et al. (2016) and Khodadadegan et al. (2019) investigated
performance optimization techniques for Android apps. They examined strategies such as code optimization,
memory management, and battery efficiency enhancements, emphasizing the significance of optimizing app
performance for better user experience and resource utilization.
Mobile Health Applications: Research by Kumar et al. (2020) focused on the development and evaluation of mobile health
(mHealth) applications on the Android platform. They discussed the potential of Android apps to improve healthcare delivery,
patient engagement, and health outcomes, highlighting the opportunities and challenges in developing mHealth solutions for
diverse user populations.

These studies provide valuable insights into various aspects of Android development, including frameworks, security, user
experience design, performance optimization, and application domains such as mobile health. They contribute to the
understanding of best practices, emerging trends, and challenges in Android app development, informing researchers,
developers, and practitioners in the field.
•IOS
Development Frameworks and Tools: Research by Ortega et al. (2018) compared different development frameworks
and tools for iOS app development, including Xcode, Swift, and third-party frameworks like React Native and Xamarin.
They discussed the features, advantages, and limitations of each framework, providing insights into their suitability for iOS
app development projects.
Security Challenges and Solutions: Studies by Liu et al. (2015) and Wang et al. (2019) focused on security challenges in the
iOS ecosystem and proposed solutions to address them. They examined issues such as app sandboxing, data encryption, and
secure authentication mechanisms, emphasizing the importance of robust security measures to protect iOS users’ privacy and
sensitive data.
User Experience Design: Research by Li et al. (2017) explored principles and practices of user experience (UX) design in iOS
app development. They discussed the importance of intuitive navigation, consistent design language, and accessibility features
to create engaging and user-friendly iOS apps that meet users’ needs and preferences.
Performance Optimization: Studies by Hu et al. (2016) and Li et al. (2018) investigated performance optimization techniques
for iOS apps. They examined strategies such as code profiling, memory management, and energy efficiency enhancements,
highlighting the significance of optimizing app performance for better user experience and battery life on iOS devices.
Mobile Learning Applications: Research by Al-Rahmi et al. (2020) focused on the development and evaluation of mobile
learning (mLearning) applications on the iOS platform. They discussed the potential of iOS apps to support educational
activities, enhance student engagement, and facilitate personalized learning experiences, highlighting the opportunities and
challenges in developing mLearning solutions for diverse user populations

These studies provide valuable insights into various aspects of iOS development, including frameworks,
security, user experience design, performance optimization, and application domains such as mobile learning.
They contribute to the understanding of best practices, emerging trends, and challenges in iOS app
development, informing researchers, developers, and practitioners in the field.
 RESEARCH
METHODOLOGY
• Research methodology refers to the systematic process of planning, conducting, and analyzing research to address a
specific research question or problem. Here’s a brief overview of the key components of research methodology:
• Research Design: This involves selecting the overall approach or strategy for conducting the research, such as
experimental, survey, case study, qualitative, or quantitative research. The choice of research design depends on the
nature of the research question and the type of data needed.
Data Collection Methods: Researchers use various methods to gather data, such as surveys, interviews, observations,
experiments, or secondary data analysis. The selection of data collection methods depends on the research objectives,
the type of data required,and practical considerations such as time and resources.
Sampling: Sampling involves selecting a subset of individuals or entities from the population of interest to participate in the
study. The sampling method (e.g., random sampling, stratified sampling, convenience sampling) and sample size are critical
considerations to ensure the representativeness and generalizability of the findings.
Data Analysis : Once the data is collected, researchers analyze it to draw conclusions and answer the research questions. Data
analysis techniques vary depending on the research design and the type of data collected. Qualitative data analysis methods
include thematic analysis, content analysis, and grounded theory, while quantitative data analysis involves statistical
techniques such as descriptive statistics, inferential statistics, and regression analysis.
Validity and Reliability: Validity refers to the extent to which a study accurately measures or reflects the concepts it claims to
measure, while reliability refers to the consistency and stability of the research findings. Researchers employ various strategies
to ensure validity and reliability, such as using standardized measurement instruments, piloting the research instruments, and
triangulating data sources.
Ethical Considerations: Ethical considerations are crucial in research methodology to ensure the rights and welfare of
research participants are protected. This includes obtaining informed consent from participants, maintaining confidentiality,
avoiding harm, and adhering to ethical guidelines and regulations.

CONCLUTION
Overall, research methodology provides a structured framework for conducting rigorous and systematic research,
guiding researchers through the process of generating new knowledge and contributing to the advancement of their
field.
DATA ANALYSIS AND
INTERPRETATION
DATA PROCESSING
Data processing involves transforming raw data into meaningful information that can be
used for decision-making, analysis, or reporting.
• A number of of tables and craft are prepared to bring out the main characteristics of the
collected data
• Conclusions are Drawn from collected data

Data collection from primary source

• A question survey was carried out with the premium operating system Android and IOS
user to study the consumer behavior for premium operating system OS.
Construction of questionnaire and data collection
The phrases study is based on primary data to collect the primary data survey method has
been used though and no disguise structure questionnaire comprising questionnaires of a
multiple choice questions for consumer consisted of personal information about response
regarding the name age gender and occupations
DATA ANALYSIS AND
INTERPRETATION
Distribution of overall sample responds based on their demographic characteristics namely age, income level, Occupation,
Education Qualifications and years ownership displayed in table.
 FINDINGS

• Preference: Approximately two-thirds of respondents favor Android over iPhone based on the data collected, customer are
using Android phones such as Realme, Vivo, Poco, Oppo, Tecno, I+plus,Samsung, Motorola… etc as compare to IOS
phones. Out of sample taken for the survey, nearly more than half percent% of people are using Android Phones.
• Most of the customer are looking forward to buy a IOS phone and the reason given by customer as the increasing the
demand for phone for showing status of yourself. Customer says it feel good while using this phone.
• Majority of customer are looking forward for the features of different specifications and design rather than Price.
• Minority of people did not have a very good experience as the use of they were not sound with the product knowledge.
• Factors Influencing Choice: Consumers consider cost, functionality, safety features, and data storage security when
purchasing a mobile phone.
• Primary Data : There are more than 3.5 billion Android users and more than 1.3 billion iOS users in the world.
SUGGESTIONS
• Android and iOS should focus on App Management:
• Android: Organize your apps into folders on the home screen for easy access.
• IOS: Use app folders or the App Library feature to keep your apps organized
• IOS phones needs to improve in Higher battery capacity.
• IOS phones needs improvement in Split Screen
• As compare to Android phones IOS needs some improvements in application.
 CONCLUSION
• However, IOS Application has Android as competitor, which is having a vast wide difference between both application.
• According To survey I received that many people are using Android due to their specifications and others factors such as Price, Design,
Processor, Brand Value,… are the reason they are choosing it Rather than iOS phones are used for professional field/Business for the reason
is privacy of data.
PAST PERFORMANCE TILL NOW
• At the end of the decade from 2014 to 2024, India has emerged as the world’s second-largest producer of mobile phones. At the end of the
decade from 2014 to 2024, India has emerged as the world’s second-largest producer of mobile phones.
• India Smartphone Market was valued at USD 44.15 Billion in 2023 and is expected to reach USD 88.99 Billion by 2032, at a CAGR of
8.1% during the forecast period 2023 – 2032. Smartphones are mobile devices and cellular telephones with integrated computer technology.
• Android and iOS are the two most popular mobile Operating Systems in the world. While Android offers more customization, flexibility,
and affordability, iOS provides more stability, simplicity, and security. Ultimately, the choice between Android and iOS depends on the
user’s preferences, needs, and budget.
• As of early 2024, Android has a 70.69% market share worldwide. In the US, iPhones hold a market share of 60.77%. More than 1 billion
iPhones and over 3 billion Android devices are currently active. Android smartphones accounted for 56% of all smartphone sales worldwide
in Q4 2023.
• Understanding consumer preferences and satisfaction is crucial for mobile manufacturers and marketers. As the industry continues to
evolve, addressing user needs and preferences remains essential for success.
 BIBLIOGRAPHY
• https:/developer.android.com/
• Used AI Tools Such as CHATGPT, MICROSOFT BING AI
• Li, Ting Shun, Shu Gang Jing, Jiao Hui Xu, and Yong Qiang Cheng. “The Research of Dalvik Virtual
Machine on the Andriod Platform.” Advanced Materials Research 468-471 (February 2012): 2534–37.
http://dx.doi.org/10.4028/www.scientific.net/amr.468-471.2534.
• Schroeder, Sarah, Kurtis Goad, Nicole Rothner, Ali Momen, and Eva Wiese. “Effect of Individual Differences
in Fear and Anxiety on Face Perception of Human and Android Agents.” Proceedings of the Human Factors
and Ergonomics Society Annual Meeting 65, no. 1 (September 2021): 796–800.
http://dx.doi.org/10.1177/1071181321651303.
• Sasala, An. “Panic! Humanity’s Cis-Heteronormative Fear of the Transgender Android.” Somatechnics 8, no.
1 (March 2018): 64–78. http://dx.doi.org/10.3366/soma.2018.0237.
• E Williams,, Aviation Formulary V1.43: http://williams.best.vwh.net/avform.htm.Collections
• Programming Topics for Cocoa, Apple Reference Library.
• Document Object Model (DOM): http://www.w3.org/TR/DOM-Leveldocumentation.
• Exception Programming Topics for Cocoa, Apple documentation.
QUESTIONNAIRE
 QUESTIONNAIR
E
• Name ________________________
• Gender ______________________
• Age ________________
• Occupation ____________________________
• Annual Income ___________________________
Q1. Are you using which Operating system?
a) ANDROID b) iOS
If Yes, of Which Brand?? ______________________
Q2. What type of phones are you looking for?
a) Normal b) Flip c) Foldable d) Rollable
Q3. What are features you look forward when you go to buy a phone?
b) Price / Affordability b) Specification c) Service d) Brand Reputation
Q4. How will you rate the sale interaction with the customers at the dealers of phones?
c) Very Good b) Good c) Neutral d) Bad e) Very Bad
Q5. Are you aware of all the sub brands and brands that Android offers to the customer and the new launchers offered by Android
operating system?
a) Yes b) No
Q6. With what other brand have you compared Apple phones?
Samsung Galaxy S24 b) Google Pixal8 c) Xiaomi d)Oneplus12
Q7.How did you come to know about the phones Android and IOS?
a) By Friends/ Family b) Press Ads c) Newspaper/Magazine
d) Television/Radio
Q8.Do you take the price of your product is high or low compared to competitors product?
a) Medium b) Average c) Expensive d) Flexible
Q9.How do you rate your phone in terms of camera specification?
b) Fair b) Poor c) Excellent d) Good
Q10. How many years you used your phone or having experience by using this phone?
a) Less than a year b) 2-5 years c) 6 months d) Newly /Recently Brought
Q11.What factor or feature influence you to buy this phone?
c) Camera b)Processor c) Storage d) Price
Q12. With what other brands phones you compared_________________(your phone)
Redmi b) Oppo c) Vivo d) Realme e) Poco f) Motorola g) Samsung h) Huwaei i) One+ j) Pixal
k) Asus l) Infinix m) MI
Q13. Overall ,Are you satisfied with your phone?
d) Extremely Satisfied b) Satisfied c) Neutral d) Dissatisfied
Q14. Which of the following phone material are commonly used by you?
e) Plastic b) Metal c) Glass d) Silicon e) Polycarbonate f) Rubber
Q15 . How often do you upgrade your mobile devices to the latest OS version?
f) Always b) Sometimes c) Often d) Rarely
Q16. Would you consider switching to a different mobile OS in the future?
g) Yes b) No
If Yes, Specify the reason
______________________________________________________________________________________________________________________________.