E-Commerce and Internet Marketing - Module 2
E-Commerce and Internet Marketing - Module 2
ARCHITECTURES
ACTORS AND
STAKEHOLDERS
FIRST WE HAVE PERSONS, (C)- (POTENTIAL) CONSUMERS OR
CITIZENS, ACCORDING TO THE SPECIFIC CONTEXT, WHICH IS
TO BE CONSIDERED.
SECONDARY
PROCESS
PRIMARY PROCESS
PRIMARY PROCESS
INFORMATION
О SEARCH FOR PRODUCTS AND
SERVICES: BY THE CUSTOMER,
о Search for potential suppliers: by the customer,
о Search for potential customers: by the supplier,
о Communicate an offering: by the supplier,
о Communicate a need: by the customer,
PRIMARY PROCESS
INITIATION
о Get into contact: either by the customer or by
the supplier,
о Request for delivery or service: by the
customer,
о Offer for delivery or service: by the supplier,
о Assess supplier: by the customer,
о Assess customer: by the supplier,
PRIMARY PROCESS
CONTRACT CONCLUSION
о Negotiate offer: by supplier and customer,
о Negotiate contract: by supplier and customer,
о Place order: by the customer,
о Confirm order: by the supplier,
PRIMARY PROCESS
DELIVERY/FULFILMENT
о Proceeding for physical goods:
- Pack goods: by the supplier,
- Load goods: by the supplier,
- Ship goods: by the shipping agent,
- Unload goods: by the shipping agent,
- Unpack goods: by the customer or the shipping
agent or a specific service provider,
PRIMARY PROCESS
BILLING/INVOICING
о Generate invoice: by the supplier,
о Generate attachments to invoice (e.g. protocol of
service fulfilment, protocol of
final customer’s approval, certificates, etc.): by the
supplier,
о Forward invoice to customer (via the Web or via
postal services): by the supplier,
PRIMARY PROCESS
PAYMENT
о Get money from the customer: by the supplier or
a financial services provider,
PRIMARY PROCESS
SERVICE/SUPPORT
о Provide additional information for the customer : by
the supplier,
о Conduct customer support : by the
supplier,
о Manage complaints: by the supplier,
о Repair: by the supplier or a specific service
provider,
о Manage returns : by the supplier in cooperation with
the customer,
о Conduct maintenance: by the supplier or a specific
service provider.
PRIMARY PROCESS
SERVICE/SUPPORT
о Provide additional information for the customer : by
the supplier,
о Conduct customer support : by the
supplier,
о Manage complaints: by the supplier,
о Repair: by the supplier or a specific service
provider,
о Manage returns : by the supplier in cooperation with
the customer,
о Conduct maintenance: by the supplier or a specific
service provider.
SECONDARY
PROCESS
• Internal process control,
• Communication to the customer:
о Tracking & tracing: by the supplier or the
shipping agent,
о Inform about order processing status: by the
supplier,
о Announce delivery time: by the supplier or
the shipping agent.
TECHNOLOGICAL ELEMENTS
• IPV4
(Internet Protocol version 4) is the fourth version of the Internet Protocol (IP). It is one of the core
protocols of standards-based internetworking methods in the Internet, and the first version was
deployed in 1981.
• IPV6
(Internet Protocol version 6) is the most recent version of the Internet Protocol (IP), the
communications protocol that provides an identification and location system for
computers on networks and routes traffic across the Internet.
LAYER 3: HOST-TO-HOST (TCP)
TCP (Transmission Control Protocol) is a connection-oriented protocol for providing reliable data transport
service between two computers (hosts) over Internet. It accepts data from a data stream, divides it into
chunks, and adds a TCP header creating a TCP segment.
HTTP functions as a request-response protocol in the client-server computing model. A Web browser,
for example, may be the client and an application running on a computer hosting a website may be
the server.
FTP (FILE TRANSFER PROTOCOL)
FTP is a standard network protocol used to transfer computer files from one host
to another host over a TCP-based network, such as the Internet.
UMTS
UMTS (Universal Mobile Telephone System) was developed in the 3rd Generation Partnership Project
(3GPP). It is a mobile cellular system for networks based on the GSM standard and provides transmission
rates up to 384 kbit/sec, with HSDPA up to 14,4 Mbit/sec.
HTML (HYPERTEXT MARKUP LANGUAGE)
HTML 5 is a markup language. used for structuring and presenting content on the World
Wide Web. It was finalized, and published, on 28 October 2014 by the World Wide Web
Consortium (W3C). This is the fifth revision of the HTML standard.
ENTERPRISE PORTAL
An enterprise portal is a centralized platform used within organizations to provide
employees, customers, partners, and other stakeholders with access to various internal
and external resources, applications, and services. It serves as a gateway to streamline
communication, collaboration, and information sharing across different departments
and functions within the enterprise.
An example of an enterprise portal is Microsoft SharePoint. enables employees to access
important information, collaborate on projects, and coordinate workflows within a secure and
centralized environment. It's widely used by businesses of all sizes to enhance productivity and
streamline operations across various departments and teams.
JAVA EE
Java EE stands for Java Enterprise Edition. It's a set of specifications, APIs, and
technologies that provide a platform for developing and running enterprise-class,
scalable, and reliable applications in Java.
• CORBA IS A STANDARD BY THE OBJECT MANAGEMENT GROUP (OMG) THAT FACILITATES SOFTWARE
SYSTEM COMMUNICATION ACROSS DIVERSE PLATFORMS. IT REQUIRES AN OBJECT REQUEST BROKER
FOR APPLICATION INTERACTION. JAVA NATIVE INTERFACE (JNI) IS AN ALTERNATIVE, ALLOWING JAVA
CODE TO BE CALLED BY NATIVE APPLICATIONS AND LIBRARIES IN OTHER LANGUAGES, BUT LOSING
PLATFORM PORTABILITY.
• MARKETPLACE
THANK YOU!
GROUP 1: FRAMEWORKS AND ARCHITECTURES
AÑONUEVO, PRINCESS A.
BAJO, JUDY ANN
CLAMOHOY, RASEL
CASAUL, JOEY
TABANIAG, AERRON