Just Dial

TEAM CG POA & FUTURE SCOPE

TOGETHER WE ACHIEVE MORE
 Just Dial
SCOPE OF IMPROVEMENT IN CG
BRANCH
• PAID DATA
• PAID EXPIRED DATA
• B2B DATA
• UNSOLD INVENTORY FOR TOP 5
• LINE TRANSFER DATA
• PRODUCT CHECKLIST FOR UNSOLD PRODUCTS
 Just Dial
CG DATA
300000

250689
250000
234411

200000

150000

100000

50000

4218 8156 8122

3938
0

ECS PAID DATA NON ECS PAID DATA TOTAL PAID DATA PAID EXPIRED DATA NON PAID DATA TOTAL DATA
 Just Dial
CG DATA - BREAK

• Currently we are having 2.5 lakhs total callable data.

• CG current paid data is 8156 in which 3938 is ecs paid data and 4218
non ecs paid data.

• CG current expired data count is 8122.

• CG current non paid data count is 234411.

 Just Dial
PAID DATA

• Paid data is such data which is already registered in paid service with
company for any of its products.

• Currently we are having 5 Lakh + paid listings in India.

• CG paid data % is 3.25% compared with total data in CG.

• CG has 8156 Paid clients as on Dec -22 wherein our total callable data is
250629.
 CG PAID DATA BREAK

CG ECS PAID DATA BREAK CG NON ECS PAID DATA BREAK

1830
1765

1912

1614
COUNT

COUNT
356
231 270
104
PDG Package NL Banner/ 6
Website 2
C2S PDG Package NL Banner/ 57
Website 9
C2S
JDRR JDRR

PRODUCTS PRODUCTS
 CG PAID DATA SCOPE OF IMPROVEMENT
815

815
CG PAID DATA

1068
BANNER SOLD TO 20 % PAID CLIENTS

JDRR SOLD TO 15 % PAID CLIENTS

1424
WEBSITE SOLD TO 10% PAID CLIENTS

8156
jd Trust SOLD TO 10 % PAID CLIENTS
ADD ON PRODUCT REVENUE POTENTIAL
ADD ON PRODUCTS PRICE COUNT REVENUE

BANNER 6000 1424 85.44 LAKHS

JDRR 6000 1068 64.08 LAKHS

WEBSITE 10000 815 81.50 LAKHS

JD TRUST 7500 815 61.12 LAKHS

TOTAL REVENUE 2.92 CR

ADD ON PRODUCTS – OPPORTUNITY

• Add on products had great revenue potential in terms of collection.

• If we can sale banner to 20% of our paid clients it will generate

revenue of 85 lakhs.

• Similarly if we can sale JDRR to 15% of our paid clients is will generate
revenue of 64 lakhs.

• Same with website if we sale website separately to 10% of paid client

is will generate revenue of 81 lakhs.

• Also products like JD trust and JD verified had potential of generating

revenue of 60 lakhs if sold to 10% of paid clients.
PAID DATA – REQUIRED EXECUTIONS

• Training sessions on each add on products with proper product

checklist to gain maximum output from paid data resources.

• Weekly sessions will be organized for each add on product by weekly

best performer of that product.

• Weekly targets for add on products with special spot scheme.

 PAID EXPIRED DATA

• Paid expired data means those businesses who were registered for
companies various products in past but currently not taking paid
services.

• Paid expired clients are very potential clients to approach for paid
listings as they have already taken just dial services but due to some
reasons haven’t renewed their contract.

• Currently CG had 8122 paid expired clients with revenue potential of

approx. 5.77 CR as per previous budget.

• CG expired data % is 3.24%.

PAID EXPIRED DATA SCOPE OF
IMPROVEMENT
812

2030 TOTAL PAID EXPIRED DATA

IF PP SOLD TO 25%

IF PDG SOLD TO 25%

IF BANNER SOLD TO 10%

2030
8122
 PAID EXPIRED DATA REVENUE POTENTIAL

PARTICULARS COUNT AVG REVENUE POTENTIAL REVENUE

/CONTRACT AT CALCULATION
CURRENT PRICING
TOTAL PAID EXPIRED DATA 8122

IF PP SOLD TO 25% 2030 15000 2.63 CR

IF PDG SOLD TO 25% 2030 23000 4.67 CR

IF BANNER SOLD TO 25 % 812 6000 48.72 LAKHS

TOTAL REVENUE POTENTIAL 7.78 CR

PAID EXPIRED DATA – REQUIRED EXECUTIONS

• Expired data is most potential data for conversion as these customers

had already taken services.

• Product masters will be taking sessions on “how to convert sale from

expired data”.

• As of now we don’t have any specific team to provide feedback for

each expired data with proper format.

• Each manager will be given task with additional support from gls to
make sure each expired data is reached and right product is pitched.
 B2B DATA
• Business-to-business (B2B) is a transaction or business conducted
between one business and another, such as a wholesaler and retailer

• Currently CG had 1125 paid B2B data and 1984 paid expired B2B data.

• B2B data is very potential data in terms of any business organization as

it can contribute maximum revenue to company.
 UNSOLD INVENTORY
• Unsold inventory refers to the keywords in which TOP 5 positions are
vacant.

• Top 5 is one of the most salable product in just dial with 40% renewal
ratio.

• Unsold inventory is opportunity for customers to secure position in

top 5 listing in just dial platform. .

• Currently unsold inventory option is present on home page against

every contract in genio.

• The objective is to concentrate on PDG selling and to offer available

unsold inventory to the clients
 LINE TRANSFER DATA

• Line transfer data refers to data which is generated through calls from
potential customers who wants to register for just dial services.

• Line transfer data is very potential data as clients keenly shown

interest in just dial services and called for demo.

• Currently CG branch had average 12 line transfers per day.

PROSUCT CHECKLIST FOR UNSOLD PRODUCTS

• Products checklist is a great tool for each executive to help them

understand their path of the day.

• We are working in this and this task will be completed by Jan 23.

• It will help executives to check which product is not sold to paid client.