DaveAI - A Comprehensive

Marketing Strategy
By Muhammed Junaid KT
 Welcome
In this presentation, we will be covering four key areas, including Content Marketing
Strategy, Basic SEO Audit with suggestions, SEO Strategy, and SEM Strategy.
 1. Content Marketing Strategy
We will be focusing on three crucial elements:

1. Content Development: The creation of high-quality and engaging content

that resonates with the target audience (Decision makers from top tier brands
in the Home Decor, Lifestyle, Automobile, and BFSI industries)
2. Funnel Mapping: Understanding the journey of potential customers from
awareness to conversion through mapping the different stages of the sales
funnel.
3. Content Frequency: Consistent and strategic distribution of the content to
maintain engagement and build brand awareness
1. Content Development
● Develop a content calendar to plan and organize the content in advance
● Ensure the content is targeted towards the Decision Makers and the targeted
industries (Home Decor, Lifestyle, Automobile, BFSI)
● Produce a mix of content formats, such as blog posts, infographics, videos,
Ebooks, and case studies
● Use keywords that are relevant to DaveAI and target audience to optimize the
content for search engines
2. Funnel Mapping
In this section, we'll explore tactics to engage the target audience at each stage of the
funnel (Awareness, Consideration & Conversion). Get ready to learn how to reach and
drive conversions.
Awareness stage:
Blog posts: Create educational and informative blog posts that address the common
pain points and challenges the target audience faces in their industries. Optimize these
blog posts for relevant keywords to attract organic traffic from search engines. Aim for
2-3 blog posts per week and share them on LinkedIn and Twitter to reach the target
audience.
Infographics: Create eye-catching infographics illustrating key concepts and ideas
related to DaveAI and the industries it serves. Share these infographics on LinkedIn
and Twitter, and embed them in blog posts.
Webinars: Host webinars on topics related to customer engagement, sales
augmentation, and customer experience. Promote these webinars on the website,
LinkedIn, and Twitter.
Consideration stage:
Case studies: Share case studies of companies that have successfully implemented
DaveAI and experienced a positive impact on customer engagement, qualified leads,
and sales. Optimize these case studies for relevant keywords and share them on
LinkedIn and Twitter.
Product demos: Create short, engaging product demos that showcase the key
features and benefits of DaveAI. Share these demos on the website, YouTube,
LinkedIn, and Twitter.
Ebooks: Create ebooks that delve deeper into specific topics related to sales
augmentation, customer engagement, and customer experience. Offer these ebooks
as gated content in exchange for contact information and promote them on LinkedIn
and Twitter.
Conversion stage:
Landing pages: Create optimized landing pages for specific products or services offered
by DaveAI. These landing pages should highlight the key benefits and features of the
product and include clear calls-to-action. Share these landing pages on LinkedIn and
Twitter.

Whitepapers: Create in-depth whitepapers that provide a detailed analysis of a specific

aspect of sales augmentation, customer engagement, or customer experience. Offer these
whitepapers as gated content in exchange for contact information and promote them on
LinkedIn and Twitter.

Free trials: Offer free trials of DaveAI to qualified leads to allow them to experience the
product first-hand. Create landing pages with clear calls-to-action to drive conversions and
promote these free trials on LinkedIn and Twitter.
3. Content Frequency
➔ Blog posts: 2-3 blog posts per week
➔ Infographics: 1-2 infographics per month
➔ Webinars: 1-2 webinars per quarter
➔ Case studies: 2-3 case studies per quarter
➔ Product demos: 2-3 product demos per quarter
➔ Ebooks: 1-2 ebooks per quarter
➔ Landing pages: 1-2 landing pages per product or service
➔ Whitepapers: 1-2 whitepapers per quarter
 2. Basic SEO Audit + Solutions
In this section, we will be conducting a comprehensive Basic SEO Audit of the
website and identifying any issues that may impact the website's search engine
rankings.

We will be providing clear and actionable solutions for each issue, with the goal of
improving the website's visibility, usability, and credibility.
Site Audit
 Site Speed
Desktop:
 Site Speed
Mobile:
Other SEO Issues
For a comprehensive analysis, we have included all the SEO issues like Duplicate
Meta Description, Missing Title Tag, Broken Links, etc. in the accompanying
document.

Link:
https://docs.google.com/document/d/1ANIHCSSl-oimeY0fpw3amgJjtf2mDr4vQ1_
OFfFvTFw/edit?usp=sharing
 3. SEO Strategy
In this section, we'll be discussing the roadmap to drive targeted traffic to the
website, engage that traffic, and ultimately trigger conversions and signups. We'll
delve into effective SEO strategies to achieve these goals and improve the
website's performance.
1: Keyword Research
Conduct comprehensive keyword research to identify the keywords the target
audience is searching for. Utilize tools like Google Keyword Planner, Ubersuggest,
etc. to find the most relevant keywords.
2: On-Page Optimization
Optimize all on-page elements including the page title, meta description, header
tags, images, and content. Use the keywords identified in step 1 in these elements
to improve the website's relevance to search engines.
3: Link Building
Build high-quality backlinks from authoritative websites to improve the website's
search engine authority. Utilize techniques like guest blogging, broken link
building, and link outreach to acquire these links.
4: Technical SEO
Ensure that the website is optimized for search engines from a technical
standpoint. This includes optimizing the website's load speed, mobile
responsiveness, and website structure.
5: Social Media Optimization
Utilize social media platforms like LinkedIn, Twitter, and others to drive traffic to
the website and build relationships with the target audience. Share valuable
content and engage with the followers to establish the brand as a thought leader in
the industry.
6: Content Creation
Create high-quality content that provides value to the target audience and
educates them about the product and service. Utilize keywords and link back to
the website to improve the website's search engine authority.
7: Local SEO
Optimize the website for local search results by creating local business listings,
updating the NAP (Name, Address, and Phone number) information, and utilizing
local keywords.
8: Measure and Analyze
Continuously measure and analyze the results of the SEO efforts using tools like
Google Analytics, Google Search Console and Ubersuggest. Use this data to
identify areas for improvement and refine the strategy.
9: Update and Refine
Regularly update the website and SEO strategy based on the results. Refine the
approach as necessary to ensure that we are getting the best results possible.
10: Conversion Optimization
Utilize conversion optimization techniques to increase the number of conversions
on the website. This includes offering a clear and compelling call-to-action,
providing a simple and streamlined user experience, and utilizing retargeting ads
to reach visitors who have left the website without taking action.
In conclusion, a successful SEO strategy requires a combination of
multiple tactics and a data-driven approach.

From keyword research to link building, technical optimization, and

conversion optimization, every aspect of SEO is crucial in driving traffic,
engaging with the target audience, and triggering conversions.

By continuously measuring and analyzing the results, we can refine the

strategy to stay ahead of the competition and achieve the best results
possible.
 4. SEM Strategy
In this section, we'll be discussing the SEM strategy that will help drive traffic and
conversions to the website. We'll cover the keyword strategy, account structure,
and initial budget necessary to achieve the goals through SEM efforts.
1: Keyword Research
Start with a comprehensive keyword research to identify the keywords that are
relevant to the product, target audience and target industry. With the help of
Google Keyword Planner we can find the relevant long-tail keywords with the
highest search volume and lowest competition.
2: Account Structure
Set up a Google Ads account and create separate campaigns for each industry
we’re targeting. Within each campaign, create ad groups based on keywords and
targeting, and ensure each ad group has a unique landing page designed to
convert visitors into sign-ups.
3: Ad Copy
Write compelling ad copy that speaks to the needs and wants of the target
audience. Use action-oriented language and highlight the benefits of the product
to drive conversions.
4: Ad Extensions
Utilize ad extensions such as sitelinks, callouts, and structured snippets to
enhance the visibility of the ads and provide additional information to users
5: Bid Management
Monitor the bids regularly and adjust them based on the performance of the
campaigns. Aim to strike a balance between cost-effectiveness and maximum
visibility.
6: Landing Pages
Ensure the landing pages are optimized for conversions, with a clear call-to-action
and a form for visitors to sign up. Make sure the landing pages match the
messaging in the ad copy.
7: Conversion Tracking
Set up conversion tracking to monitor the performance of the campaigns and
measure the success. This will allow us to identify what's working and what's not,
and make changes accordingly.
8: Test & Optimize
Continuously test and optimize the campaigns to improve performance and drive
conversions. Experiment with different ad copy, targeting, and landing pages to
see what works best.
9: Initial Budget
The budget for the SEM strategy is contingent upon the competitiveness of the
market and the cost per click of the targeted keywords. With the aid of Google
Ad's Forecasting report, it is estimated that a minimum budget of ₹60,000 to
₹1,00,000 per month will be required to achieve 7 conversions.

Cost per Click Click-Through Rate Cost per Acquisition

Platform Budget (Monthly) Impression Click Conversion
(CPC) (CTR) (CPA)
Google ₹60,000 -
4,500 153 7 ₹525 3.4% ₹12,000
Search ₹1,00,000

*Forecasts are an estimate based on industry standards and using forecasting tools and may vary
In conclusion, an effective SEM strategy requires thorough research,
planning and execution.

Utilizing the right keywords, creating a well-structured account and

budgeting appropriately can help drive conversions and achieve
marketing goals and KPIs.
 RECAP
● The steps covered in this presentation offer a comprehensive approach to
building an effective content marketing, SEO, and SEM strategy
● By combining targeted content creation, on-page optimization, link building,
technical SEO, social media optimization, local SEO, and conversion
optimization, we will be able to drive traffic, engage the target audience, and
convert them into customers
● Regular measurement and analysis of the results will help us refine the
strategy and improve the results over time
● The strategies outlined in this presentation will help us achieve the goals and
reach the target audience in a more effective and efficient manner
 Thank You
A presentation by Muhammed Junaid KT

E-mail: junaidktmuhammed@gmail.com
Phone: +91 7034107620