GTM

STRATEGY
TEMPLATE
FOR FY 24 - 25

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campautomation.com
 PLEASE NOTE:
"This template serves as a foundational framework, with all numerical and data
representations being arbitrary. To maximize the utility of this template, we
encourage you to customize it with your specific numbers and data points."
Use this template for creating Go-to-Market plans for your business. The template is designed in 4 parts. The slides are designed such that
you can input your business data in few places, thereby reducing the amount of data entry, and enabling quicker plans. Notes in every slide
provide slide specific instructions to edit.

GTM Strategy Template by Camp Automation

 QUICK PLAN TEMPLATE: INSTRUCTIONS
EDIT BY MOVING ICONS EDIT BY QUANTITY INPUTS
Many slides in the template are organized with icons. For Slides that point to specific actions, are organized to input
e.g., you can move the $ icon on a ruler scale to indicate numerical values. For e.g., you can state the number of events
your current revenues. ​ you plan to attend in a quarter.

And simply moving the icons to relevant position And simply entering the numerical values gives shape to your
indicating your business status or needs, shapes up your marketing plan. Maximum effort is taken to keep the data
marketing plan. entry low for busy users.

EDIT THE MAPS​

You can select a country, single-click, and change its color.

PHOTOS & ICONS

Free photos and icons are used in the template that are sourced from Unsplash, Freeimages, Pixabay & Death to the Stock Photo (license).
Template Users are free to use these photos & icons for business purposes, as per the licenses specified in respective free photos & icons sites. ​

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THIS TEMPLATE IS FREE TO USE, IN AN AS IS BASIS FROM CAMP AUTOMATION. WE ARE NOT PROVIDING ANY WARRANTY OR COVER ANY LOSSES THAT ARISE OUT OF USING THIS TEMPLATE. ​

GTM Strategy Template by Camp Automation

 GTM STRATEGY 2024​OUTLINE

Situation Analysis​
Where are we?​

Goals & Strategy​

Where to reach? And How?​

Marketing Execution​
The Campaigns & Calendar​

Performance Analytics​
Data driven marketing​

GTM Strategy Template by Camp Automation

 SITUATION ANALYSIS​
Let’s start with
Where we stand?​

GTM Strategy Template by Camp Automation

 WHERE ARE WE?
​YEAR 2023-24
The current state​

The current state​ $_____ Mn​

Profit %​ ____
%

# of Customers​ # _______​

# of _____ Generated # _______​

GTM Strategy Template by Camp Automation

 GEOGRAPHIES COVERED

Direct & Partners

Partners only

EDITABLE MAPS
You can select a country, single click, and change its color.
GTM Strategy Template by Camp Automation
 BUYER
2023 CAMPAIGN​PERFORMANCE​ Segment A <SMB> ​
(WHAT WORKED WELL?)​ Segment B

$___​ $94​ $___​ 85​

Mn​ Mn 33​ $___​ Mn​ Mn​
18​ $___​
Mn Mn​
Mn Mn​

Campaign 1​ Campaign 2​ Campaign 3​ Campaign 4​

<Cloud offer>​
GTM Strategy Template by Camp Automation
 2023 PRODUCT & SERVICE PERFORMANCE​
(WHAT WORKED WELL?)​

63​ 93​ Product A

50​ 24​ 85​
Mn​ Mn​ Product B
Mn 18​ Mn​ Mn
Product C
Mn

Segment A <SMB> ​ ​Segment B

GTM Strategy Template by Camp Automation
 GOALS & STRATEGIES​
Let’s state​
Where we want to go? And How?

GTM Strategy Template by Camp Automation

 WHERE ARE WHERE TO
WE?​ THE JOURNEY REACH?​
IN FY 2023 -24 IN FY 2024-25

The current state​ $_____ Mn​

Profit %​ ____%

# of Customers​ # _______​

# of _____ Generated # _______​

GTM Strategy Template by Camp Automation

 OPPORTUNITY SIZE
THE INDUSTRY YOUR CURRENT MARKET SHARE
TRILLION​ 500​
YOUR PIE IN
INDUSTRY​ MILLION
INDUSTRY SPEND
GLOBALLY By 2025​ GROWING​
23 BN​
CAGR 10%
HOW IS THE MARKET GROWTH?
ANALYSIS 2022-23

AMERICAS​
23.5​
EMEA BN 2024
APAC​

18​Bn GROWING AT CAGR 5.5​

2021 2022 2023 2024
GTM Strategy Template by Camp Automation
 We can’t reach ​
where we want to go
by doing the same things as what we did to
reach here!

THE HOW’s​

GTM Strategy Template by Camp Automation

 NEW PRODUCTS IN 2024
CAMPAIGN NAMES​ YEAR 2023​ YEAR 2024

Product A: <NAME>​ ✔​ ✔​

Product B ​ ✔​ ✖​

Service A ​ ✔​ ✔​

Product C​ ​ ✔​

Service B ​ ​ ✔​
Want Product Marketing assistance? ​
GTM Strategy Template by Camp Automation
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NEW PRODUCT ​
POSITIONING & MESSAGING STATEMENT

THE​ <YOUR PRODUCT / BRAND NAME> OFFERS

< YOUR CATEGORY NAME> THAT DELIVERS ​

<KEY CUSTOMER BENEFIT>

TO <TARGET AUDIENCE / PERSONA>

UNLIKE <DIFFERENTIATOR> FROM COMPETITORS​​

GTM Strategy Template by Camp Automation

 BUYERS TO FOCUS
BUYER SEGMENT
YEAR 2023​ YEAR 2024
NAMES​

Segment 1: <NAME> ​ ✔​ ✔​

Segment 2 ​ ✔​ ✖​

Segment 3 ​ ✔​ ✔​

Segment 4 ​ ​ ✔​

Want to do Buyer Persona Research? ​

Contact CAMP
GTM Strategy Template by Camp Automation
 WAYS TO ATTRACT
CAMPAIGN NAMES​ YEAR 2023​ 2023 ROI​ YEAR 2024

Campaign 1: <Name>​ ✔​ ___%​ ✖​

Campaign 2 ​ ✔​ ___%​ ✖​

Campaign 3 ​ ✔​ ___%​ ✔​

Campaign 4​ ✔​ ___%​ ✔​

Campaign 5 ​ ​ ​ ✔​

Campaign 6 ​ ​ ​ ✔​ Want to create Custom Campaigns? ​

Contact CAMP
GTM Strategy Template by Camp Automation
 OPTIMIZING REACH
EVENT NAMES YEAR 2023 YEAR 2024​

Event 1: <NAME> ✔​ ✖​

Event 2 ✔​ ✖​

Event 3 ✔​ ✔​

Event 4 ​ ✔​

Event 5 ✔​

Event 6 ​ ✔​

Want to design Event Kits? ​​

GTM Strategy Template by Camp Automation
Contact CAMP
 IN THE NEW YEAR
TRACK YOUR BUYER’S JOURNEY

E T I N G
M A RK
O M A T I O N
A U T

Do you want to Implement or Operate?​​

Contact CAMP
GTM Strategy Template by Camp Automation
 NEW GEOGRAPHIES: 2024

Direct & Partners

Partners only
New Geography entries

EDITABLE MAPS
You can select a country, single click, and change its color.
GTM Strategy Template by Camp Automation
 MARKETING STRATEGY 2024

Introduce new​Campaigns &​ Implement or

reach out programs optimize resources​, &
marketing automation

25% ​
INCREASED
REVENUE

Target new​
Buyer Segments
Reach them​through new
channels,​right events​ &
new geos
GTM Strategy Template by Camp Automation
 MARKETING EXECUTION​
Now we say​
What, When & by Whom?

GTM Strategy Template by Camp Automation

 70% of strategic failures​
are due to poor execution of Leadership!

- Ram Charan

GTM Strategy Template by Camp Automation

BUILDING AN 02 The Plan
EXECUTION ENGINE Q1 Q2 Q3 Q4

Resources 01 Campaign1 C2 C3 C4
Event 1 E2 E3 E4
Buyer Segment S2 S3

04 The Pipeline 03
MARKETING EXECUTION CALENDAR
Awareness

Lead

Demo

Proposal

Won
GTM Strategy Template by Camp Automation
 MARKETING TEAM​

GEOGRAPHY FUNCTION SEGMENTS

• USA • DIGITAL MARKETING​ • LARGE ACCOUNTS​
• EUROPE​ • CONTENT MARKETING​ • SMALL & MEDIUM BUSINESSES​
• MIDDLE EAST & ASIA (MEA) • SOCIAL MEDIA MARKETING • CONSUMERS

USA DIGITAL MARKETING LARGE ACCOUNTS​

Responsible for covering North Responsible for managing the digital Responsible for ___________
America and Canada region. and online marketing assets & ________________________
actions. __________.
• Events & Roadshows​ • Google AdWords & Pay-Per-Click​ • Periodic Webcasts
• Sales support​ • Online banner advertisements​ • Center of Excellence
• Product collaterals • Website optimization
GTM Strategy Template by Camp Automation
 SALES ROUTES
DIRECT INDIRECT
Direct selling of products and services to This is the type of channel where a third
the consumer. party is involved.
There are no intermediaries present in the
sales model.
01 02 In this, it is easy to access customers as
they have trust towards the partner or
Examples - websites, wholesale outlets, distributor i.e. the third party. Examples
purchases from manufacturers - dealers & distributors

OFFLINE 04 03 ONLINE
Offline sales refer to the method of Direct or indirect selling of goods and
selling products or services through services through the digital platform
physical, in-person interactions. Examples - Affiliate programs, online
Examples - tradeshows, direct mail, marketplace, auction sites
events, product demos

GTM Strategy Template by Camp Automation

 BUDGET ALLOCATION BUDGET SPEND
• 9% of revenues

REVENUE PROJECTIONS
• 25% YOY​
• Growth 5% > Market growth %

(whichever is higher)

Budget Areas Product A Service A Geo A Function 1 Segment 2 Total

Year 2023​ $_______​ $_______​ $_______​ $_______​ $_______​ $_______​

2023 ROMI* %​ %​ %​ %​ %​ %​

Year 2024 $_______​ $_______​ $_______​ $_______​ $_______​ $_______​

GTM Strategy Template by Camp Automation

 2024 MARKETING CALENDAR​
QUARTER 1​ QUARTER 2 QUARTER 3 QUARTER 4​
CAMPAIGNS / INTEGRATED CAMPAIGN 3: <NAME>
PROGRAMS​ CAMPAIGN 4​ CAMPAIGN 6
CAMPAIGN 5: <NAME>
LAUNCHES & EVENT 3 LAUNCH 1​ EVENT 4​ EVENT 5​ EVENT 6 LAUNCH 2 EVENT 7

EVENTS​

CONTENT # 3 ASSETS​
THEME 2:
PLAN CONTENT #___​
_______​
#___​ THEME 3:
_______​
#___​ THEME 4:
THEME 1​ _______​

BUYER BuyerSEGMENT
BUYER Segment A (Target audience
A (TARGET or Persona)
AUDIENCE OR PERSONA)BUYER SEGMENT B (TARGET AUDIENCE OR PERSONA)
SEGMENTS​ Buyer Segment B (Target audience or Persona): <NAME>
BUYER
BuyerSEGMENT C (TARGET
Segment C (Target AUDIENCE
audience or Persona)OR PERSONA)​

CONTINUOUS EMAIL NEWSLETTERS​

ACTIVITIES​ PAY PER CLICK & ADWORDS​
<NAME>​​
SOCIAL MEDIA ENGAGEMENTS​
YELLOW PAGES ADVT​
GTM Strategy Template by Camp Automation
 BUYER
2024 CAMPAIGN​TARGETS​ Segment A <SMB> ​
(WHAT WORKED WELL?)​ Segment B
Segment C

100​ 70​
Mn​​ $___​ Mn
50​ Mn​ 60​ $__​
30​ $__​
Mn​​ 20​ 25​ Mn​ Mn
Mn​ Mn​​
Mn​​ Mn​

Campaign 3​ Campaign 4​ Campaign 5​ Campaign 6​

<Cloud offer>​
GTM Strategy Template by Camp Automation
 2024 PRODUCT & SERVICES​
TARGETS

85​ 100​ 95​

$__​ Mn​​ Mn​​
$__​ 85​ Mn Product A
$__​ Mn​
30​ Mn​ Mn​​ Product B
Mn​
Mn​ Service A
Service B
Segment A​ Geography 1​
<SMB> <USA>
GTM Strategy Template by Camp Automation
 THE FUEL FOR YOUR MARKETING CAR​
CONTENT PLAN​
CALENDAR & 2024 TARGETS
Q Q2 Q3 Q4 Topic 1: _________

1 1​
Theme Theme 2 Theme 3​ Theme 3 Topic 2: _________
Asset: eBook (e.g.)​ Asset: ________​ Asset: ________​
Channel 1: Social
Asset: _<Name>_​ Asset: ________​ Asset: ________​ Asset: ________​

Asset: ________​ Asset: ________​ Asset: ________​ Asset: ________​ C2: <NAME>
Partner Content​ RSS Feeds​ Affiliate Content​ Republishing
C3: Email (e.g.)​
Partner: <Name> ​ Paper.li (e.g.)​ Marketing Prof Forbes (e.g.)​

#3 ASSET:​
<Name> #__​ ASSET:​
______ #__​ ASSET:​
______ #__​ ASSET:​
______
GTM Strategy Template by Camp Automation
 ACTIVITY SCHEDULE
Responsible Actual Revenue
Activity Header​ Date Activity ​ Person Lead Goal Lead # Goal ($)
Q1
Campaign MM/YY Activity 1 Employee 1 #_____ #_____ $________​

Event Activity 2 Agency 1 #_____ $________​

Managed
Launch Activity 3 Marketing 1 NA $________​
Q2
Q3
Q4

GTM Strategy Template by Camp Automation

 PERFORMANCE ANALYTICS
We start & end with​
Data-driven Marketing

GTM Strategy Template by Camp Automation

 One accurate measurement is
worth
a thousand
expert opinions

GTM Strategy Template by Camp Automation

 WHAT DO WE MEASURE?​
Of businesses are measuring leads

80 generated by marketing campaigns

% Of businesses are measuring

71 opportunities generated by marketing

campaigns

%
63%​
Of businesses are measuring revenue
generated by marketing campaigns

GTM Strategy Template by Camp Automation

 RETURN ON MARKETING
INVESTMENTS (ROMI)

Revenue Upside​
Customer Adds​
Competitor Wins​
<FILL YOUR CRITERIA>
GTM Strategy Template by Camp Automation
 ROMI​
Data Capture Form
(Example Dataset)

GTM Strategy Template by Camp Automation

RETURN ON MARKETING INVESTMENTS (ROMI) DATASET​ ​

​ ​ ​ ​

Marketing Activity​ Investment $​ Impact 1​ Qty (1)​

Direct marketing & 1:1 meetings​ ​ ​ ​

Direct marketing​ $1,000 (E.g.,)​ Key competitor win-back​ #_____​

Relationship management​ $_______​ Strategic customer win​ #_____​

Traditional marketing​ ​ ​ ​

Print Advt​ $_______​ Awareness​ #_____​

Press relations (PR)​ $_______​ Awareness​ #_____​

Analyst relations (AR)​ $_______​ Awareness​ #_____​

Print Advt​ $_______​ Awareness​ #_____​

Out-door Advt​ $_______​ Touchpoints​ #_____​

Customer events​ $_______​ Inquiry/Lead​ #_____​

Inhouse branding​ $_______​ Product opportunity​ #_____​

Digital marketing & Social media​ ​ ​ ​

Digital-Adwords​ $_______​ Touchpoints​ #_____​

Digital-email marketing​ $_______​ Touchpoints​ #_____​

Digital-PPC​ $_______​ Touchpoints​ #_____​

Digital-SEO​ $_______​ Website traffic​ #_____​

Social marketing​ $_______​ Website traffic​ #_____​

Channel marketing​ ​ ​ ​

Channel events​ $_______​ Inquiry/Lead​ #_____​

Promotions​ $_______​ Strategic customer win​ #_____​

 ROMI​
Computation Form
(Formula-set)

GTM Strategy Template by Camp Automation

RETURN ON MARKETING INVESTMENTS (ROMI) ANALYSIS​
​ ​ ​ ​ ​ ​ ​

​
ROMI analysis with control group data​ ROMI calculation​
Impact received by Control Group (A)​ Marketing group (B)​ Incremental Impact [C]​ Value weights (D)​ Incremental value [E]​ ROMI​
Marketing​
Awareness​ #​ #​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Touchpoints​ #​ #​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Web Traffic​ #​ #​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Lead​ # or $​ # or $​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Prospect​ # or $​ # or $​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Order/Revenue Gen​ $​ $​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Strategic customer win​ #​ #​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Key competitor win​ #​ #​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Key competitor winback​ #​ #​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Customer retention​ #​ #​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
Product Opportunity​ #​ #​ (B) - (A)​ #​ [C] * (D)​ [E] - Marketing
spend / Marketing spend​
 GTM STRATEGY CHECKLIST

Assessed where we are?​

Mapped directions & how?​

Execution is key​

Decided on Metrics​
GTM Strategy Template by Camp Automation
Thank You

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campautomation.com